BS Four-Year Degree Plan: Advertising and Promotion Track

The marketing degree at Missouri State can be completed in eight regular semesters. However, a four-year degree plan does not take into account dual credit or transfer credit that you may bring upon admission to the University.

Make an appointment with your advisor to discuss schedules and options. Review the projected course offerings schedule before registering.

Sample schedule

This is a model four-year degree plan. Your path to graduation may vary slightly based on factors such as college credit you earned while in high school, your choice of general education electives and placement in English and Mathematics.

This degree program can be completed in eight semesters.

The following degree plan is based on the 2018-19 catalog and Missouri State general education requirements.

First semester (fall)

ENG 110 Writing I 3
GEP 101 First-Year Foundations 2
MTH 135 or above 3
PSY 121 Introductory Psychology 3
Natural World with Lab 4
Total hours15

Second semester (spring)

CIS 200 Critical and Creative Thinking Using Information Technology 3
COM 115 Fundamentals of Public Speaking 3
ECO 155 Principles of Macroeconomics 3
PLS 101 American Democracy and Citizenship 3
Human Cultures - Humanities 3
Total hours15

Third semester (fall)

ACC 201 Introduction to Financial Accounting 3
CIS 201 Computer Applications for Business 3
ECO 165 Principles of Microeconomics 3
MGT 286 Business Communications 3
Human Cultures - Arts 3
Total hours15

Fourth semester (spring)

ACC 211 Introduction to Managerial Accounting 3
LAW 231 Legal Environment of Business 3
QBA 237 Basic Business Statistics 3
Natural World 3
Cultural Competence (Take ANT-100, GRY-100, IDS-297, OR REL-210 to also count on globalization list) 3
Total hours15

Fifth semester (fall)

LAW 332 Debtor and Creditor Rights and Remedies 1
FIN 380 Financial Management 3
HST 121 Survey of the History of the United States to 1877
or HST 122 Survey of the History of the United States since 1877
MGT 340 Principles of Management 3
MKT 350 Principles of Marketing 3
QBA 337 Applied Business Statistics 3
Total hours16

Sixth semester (spring)

ENG 210 Writing II: Writing Across the Disciplines
or ENG 221 Writing II: Writing for the Professions
MKT 351 Consumer Market Behavior 3
MKT 354 Principles of Advertising 3
MKT 360 Marketing Research 3
MKT 364 Operations Management
or MKT 450 Supply Chain Management and Sustainability
Total hours15

Seventh semester (fall)

MKT 380 Creative Advertising
or MKT 390 Promotion Management and Implementation
MKT 464 International Logistics and Global Supply Chain Management
or MKT 474 International Marketing
CIS 429 Information Systems with Business Intelligence 3
Advertising & Promotion List* 3
Globalization Course 3
Total hours15

Eighth semester (spring)

MKT 456 Advanced Advertising 3
MGT 487 Strategic Management and Policy 3
Elective 2
MKT 472 Advanced Marketing 3
Advertising & Promotion List* 3
Total hours14

*Advertising & Promotion List*

MKT-352 - Personal Selling

MKT-380 - Creative Advertising or MKT-390 - Promotion Management & Implementation

MKT-480 - Advertising Campaigns or MKT-510 - E-Marketing

ART-100 - Two Dimensional Design

GPA & credit hour requirements

Electives, as needed to bring total credit hours to 120 and upper division hours (300+) to 40.

GPA requirements include a minimum 2.00 Missouri State GPA and a minimum 2.50 combined GPA to apply for admission to the College of Business.

Degree plan last reviewed 04-30-2018.