5144 Web Designer


TITLE Web Designer




IMMEDIATE SUPERVISOR Director of Web and New Media

MAJOR ADMINISTRATOR Vice President for Marketing and Communications


The Web Designer is the lead designer for Missouri State University’s web presence. The Web Designer is responsible for the appearance and interface of the University’s high-profile web pages and micro-sites. The Web Designer uses graphic design skills and provides creative input to ensure visual hierarchy and clear communication objectives are achieved for the audience/user. The Web Designer uses knowledge of web sites and basic coding skills to design web site layouts, interfaces, and architectures.


Education: A Bachelor’s degree or the equivalent is required. A Bachelor's degree with an emphasis in design, electronic arts, or marketing-related courses is preferred.

Experience: Two years of experience in graphic design are required, including at least one year of web design experience. One year of experience coding HTML and CSS is preferred. Experience working in a team-oriented environment is preferred. Work experience in higher education is preferred.

Skills: Must demonstrate talent as a designer, including an understanding of the need to balance function and visual appearance to achieve successful communication as well as an understanding of online marketing concepts. The ability to communicate effectively is required. Proficiency in graphic design software and flash fundamentals is required. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required.

Effort: Extended periods of time working at a computer workstation are required.


1. Prototypes, designs and builds attractive and effective web sites, including high-profile sites, by participating in project interviews, developing concepts and designs, coordinating focus groups, making presentations to clients, producing proofs, and developing web sites.

2. Uses invention, imagination, originality and talent to create and repurpose copy, graphics, photography, and multimedia for use within web sites and collaborates with the Office of Publications to ensure coordination with other publications.

3. Meets the client’s communication objectives through a thorough knowledge of type and design in order to develop concepts, sketches, comprehensives, or art and advising clients of appropriate options to achieve their communication objectives.

4. Works to understand each project’s audience and recommends online strategies to help accomplish goals and increase web site visibility and effectiveness.

5. Ensures web sites comply with University guidelines, are engaging and well-structured, and provide current information by regularly reviewing web content, updating or deleting outdated information, and adding new information.

6. Adapts established web practices and technologies to develop fresh approaches and new standards for use within online marketing efforts.

7. Ensures effective and timely production by working closely with clients, writers, editors, photographers, other designers, and programmers to coordinate production schedules and complete projects on time.

8. Contributes to a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.

9. Remains competent and current through self-directed professional reading, developing and maintaining professional contacts with colleagues, attending professional development courses, and attending training and/or courses required by the Director of Web and New Media.

10. Contributes to the overall success of the Office of Web and New Media by performing all other essential duties as assigned by the Director of Web and New Media.


The Web Designer is supervised by the Director of Web and New Media and may supervise student workers.




Factor 1: Educational/Experience Requirements of the Job

Level 7 - 1379 Points: A combination of education and experience equivalent to a Level 7 as indicated by the Equivalencies Chart, when permitted by the Minimum Acceptable Qualifications.

Factor 2: Supervisory Responsibility

Level 2 - 598 Points: Irregular but occasional responsibility to direct the work of student workers and/or temporary or part-time workers. At this level are jobs in which the incumbent may be asked to supervise small numbers of student workers, graduate assistants, or part-time employees, but the supervisory work is irregular or infrequent. The nature of supervision is largely confined to assigning tasks to others and does not include a full range of supervisory responsibilities.

Factor 3: Skill, Complexity, and Technical Mastery

Level 4 - 1300 Points: Knowledge of information technology such as could be acquired through experience or classroom-based course work in either vendor-focused or technology specific training such as Oracle, HTML, Java, or Extensible Markup Language. Knowledge permits the employee to carry out routine assignments and to gain familiarity with operating systems, equipment, software, and business goals of the University. Alternatively, knowledge of established processes, methods, and techniques, as well as practical knowledge of a few specific technical and scientific principles. Alternatively, advanced knowledge of a skilled trade to solve unusually complex problems. Knowledge permits the employee to schedule and carry out the steps of a limited operation or project to complete important stages in a multi-step project.

Factor 4: Budgetary Control

Level 2 - 386 Points: Individuals in jobs at this level actively document, monitor, and control expenditures. At this level incumbents may recommend minor expenditures but have no real authority over budgets.

Factor 5: Work Environment and Physical Demands

Level 1 - 25 Points: The work environment has only everyday discomforts associated with an office or commercial vehicle. The work area is adequately lighted, heated or cooled, and ventilated. Work is largely sedentary involving mostly sitting with occasional walking, standing, bending, or carrying of small items. No special physical demands are required of the work.

Factor 6: Work Impact and Effect

Level 2 - 1620 Points: Work products or services impact the accuracy, reliability, or acceptability of further processes or services. Work activities may be complex, but normally involve addressing conventional problems or situations with established methods to supply departments, programs, classes, or units with information, software, or equipment they use to perform their work. Improperly performed work and/or equipment or software failures affect performance, create delays, and/or otherwise affect the welfare of programs or individuals. While improperly performed work and/or equipment or software failures have significant effects, the effects are more often inconvenient rather than severe and impact relatively few people. Improperly performed work and/or equipment or software failures are normally correctable in the short-to-medium term with relatively minor costs and delays, but emergency repairs are typically unavailable.