5143 New Media Producer


TITLE New Media Producer




IMMEDIATE SUPERVISOR Director of Web and New Media

MAJOR ADMINISTRATOR Vice President for Marketing and Communications


The New Media Producer is responsible for developing, adapting and coordinating web-ready content in a variety of new media formats to support the University’s mission, with a focus on student recruitment, alumni relations, and athletics. The New Media Producer also provides direction for other interactive web technologies and strategies. The New Media Producer serves as a system-wide resource to provide expertise for appropriate new media solutions and capabilities.


Education: A Bachelor’s degree or the equivalent is required. A Bachelor's degree with an emphasis in video, film or media-related field is preferred.

Experience: Three years of work experience in producing, editing, and delivering all technical aspects of audio and video recording for electronic media production is required. Production experience with computer-based delivery systems, such as web delivery and audio and video streaming, is preferred. Advanced experience programming in flash preferred. Experience working in a team-oriented environment is preferred. Work experience in higher education is preferred.

Skills: Effective verbal and written communication skills are required. Proficiency in server-side scripting languages and advanced flash programming techniques is required. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required.

Effort: Extended periods of time working at a computer workstation are required. The position produces and edits visual and auditory web content.

Other: The scope of the position occasionally requires attendance at evening and weekend activities.


1. Envisions and creates a consistent stream of web-ready content in a variety of new media formats such as, but not limited to, podcasts, enhanced podcasts, Flash video and streaming video.

2. Provides system-wide strategic and operational leadership and direction for use of new media technologies (such as an iTunes U site, Flickr account, and YouTube account) by providing expertise on how these sites and their content can support Missouri State’s mission.

3. Partners and liaisons with Broadcast Services and other media units to utilize their equipment and expertise in the creation of multimedia productions and collaborates with Marketing and Communications to ensure coordination with projects and priorities.

4. Provides direction and content generation on other interactive web technologies and environments in or through which Missouri State should be providing content (such as blogs, wikis, Second Life, MySpace and Facebook).

5. Serves as a resource, facilitator, and liaison to all University units working with new media by providing training, documentation, and direction for developing multimedia or interactive web content.

6. Researches and makes recommendations for new standards and practices for online media development and delivery and ensures that accepted practices comply with University policies and standards.

7. Investigates, recommends, and specifies replacement and upgrades to audio-video systems as needed and investigates, recommends, and specifies new technologies to advance the new media systems of the University.

8. Contributes to a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.

9. Remains competent and current through self-directed professional reading, developing and maintaining professional contacts with colleagues, attending professional development courses, and attending training and/or courses required by the Director of Web and New Media.

10. Contributes to the overall success of the Office of Web and New Media by performing all other essential duties as assigned by the Director of Web and New Media.


The New Media Producer is supervised by the Director of Web and New Media and may supervise student workers.




Factor 1: Educational/Experience Requirements of the Job

Level 8 - 1576 Points: A combination of education and experience equivalent to a Level 8 as indicated by the Equivalencies Chart, when permitted by the Minimum Acceptable Qualifications.

Factor 2: Supervisory Responsibility

Level 2 - 598 Points: Irregular but occasional responsibility to direct the work of student workers and/or temporary or part-time workers. At this level are jobs in which the incumbent may be asked to supervise small numbers of student workers, graduate assistants, or part-time employees, but the supervisory work is irregular or infrequent. The nature of supervision is largely confined to assigning tasks to others and does not include a full range of supervisory responsibilities.

Factor 3: Skill, Complexity, and Technical Mastery

Level 6.5 - 2050 Points: Skill, complexity, and technical mastery is somewhat above requirements for a level at 1900, but somewhat below the skill, complexity, and technical mastery requirements at level 2200.

Factor 4: Budgetary Control

Level 3 - 579 Points: Jobs at this level are responsible for identifying areas of need and for developing proposals that request funding to fulfill those needs.

Factor 5: Work Environment and Physical Demands

Level 2 - 50 Points: The work area is generally adequately lighted and ventilated, but may involve some discomfort such as the moderate noise from machines or occasional uncomfortable temperatures. The work may require some exertion such as frequent standing, considerable walking, frequent bending, kneeling, reaching, and stooping, and may include occasional lifting of moderately heavy objects. Work may require specific but common physical abilities.

Factor 6: Work Impact and Effect

Level 3 - 2340 Points: Work products or services directly impact the operation, accuracy, reliability, acceptability, or design of programs, systems, or equipment, that affect the operation of individual departments or units. The work activity may be complex, but normally involves addressing conventional problems or situations with established methods that allow departments, programs, or units to function properly. Improperly performed work and/or equipment or software failures likely produce significant errors and/or create delays that directly affect the ability of a department, program, or unit to function properly, and the welfare of faculty, students, or others that use the services and/or products of the department, program, or unit. While the scope of improperly performed work and/or equipment or software failure is limited, the nature of the activity may require that emergency repairs be performed.