5004 Assistant Director, Athletics Communications for Web and New Media


TITLE Assistant Director, Athletics Communications for Web and New Media




IMMEDIATE SUPERVISOR Assistant Director, Athletics - Communications

MAJOR ADMINISTRATOR Vice President for Marketing and Communications


The Assistant Director, Athletics Communications for Web and New Media is responsible for ensuring that the intercollegiate athletics program is promoted and covered via the web and all other forms of new media, both existing and emerging. The Assistant Director, Athletics Communications for Web and New Media serves as the athletics webmaster (www.missouristatebears.com ) and has the lead role in developing and maintaining all forms of media, including, but not limited to, video streaming, podcasting, blogging, webinars, and social networking.


Education: A Bachelor's degree is required; a major in Web Design, Electronic Arts, Video Communications, Graphic Design, or a related field is preferred.

Experience: At least two years of work experience with web and/or new media is required. One year of experience coding HTML, CSS, and flash content is required. Experience in journalism, public relations or a college sports information office is preferred.

Skills: Management, organization, planning, and supervisory skills, strong verbal and written communication skills, and effective interpersonal skills, are required. Strong computer skills, particularly in web design and management are required. A demonstrated ability to combine function and visual appearance to achieve successful communication via the web is required. Established sports journalism skills, particularly in the intercollegiate area are preferred; skill using statistical software applications is preferred. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required.

Effort: Must be able to lift and carry equipment and materials weighing up to thirty pounds on an occasional basis.

Other: The scope of the position could require working additional hours to complete web site requirements following competitive athletics events. The position requires extensive time at a computer work station. Must have visual and audio acuity within normal limits.


1. Serves as the primary liaison with the contract web site provider for all questions regarding web site operation, design, or redesign, advises the Assistant Director of Athletics for Communications and staff on all matters related to the web and new media, and collaborates with other new media personnel located in various departments.

2. Serves as liaison with Web and New Media, Intercollegiate Athletics, athletics administrators, coaches, Bookstore, Office of Photo Services, Office of Publications, President’s Office, and athletics development, for athletics web site functions and issues.

3. Assures that athletics web site information is current by monitoring the site for quality, supervising and assigning ongoing regular updating of information (team schedules, rosters, coach and student-athlete biographical information, results, statistics, photographs, online camp and clinic information and registration, media guides; and creating and updating promotional and other content for athletics development.

4. Develops, maintains, and coordinates a cohesive, engaging, and usable athletics web presence by creating and repurposing copy, graphics, photography, multimedia, and other online resources.

5. Initiates, manages, and oversees all forms of new media, including, but not limited to, streaming video and audio, video highlights, podcasting, blogging, social networking, etc., by coordinating necessary and available resources for successful coverage and promotion of the athletics program.

6. Ensures compliance with applicable rules and regulations of the NCAA, Missouri Valley Conference, and other intercollegiate athletics governing bodies to which Missouri State University belongs, by coordinating web site and new media efforts with the Office of Compliance.

7. Ensures athletics web site and new media comply with University guidelines, including accessibility and style, by coordinating with the Office of Web and New Media.

8. Assists in the management of daily operations of the Athletics Communications Office by participating in the development and implementation of office procedures and administrative office functions and the supervision of office staff.

9. As time permits and priorities dictate, works during competitive athletics events as assigned for all sports information-related duties at the assigned events.

10. Abides by and complies with National Collegiate Athletic Association (NCAA) and Missouri Valley Conference rules, academic standards, requirements, and policies of the University, and all guidelines and policies of the Athletics department and reports any concerns of compromise or violation of rules, standards, guidelines or policies to the Director of Athletics or the Associate Director of Athletics for Compliance.

11. Contributes to a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.

10. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending courses and/or training as required by the Assistant Director of Athletics for Communications.

11. Contributes to the overall success of Intercollegiate Athletics by performing other duties and responsibilities as assigned by the Assistant Director of Athletics for Communications.


The Assistant Director, Athletics Communications for Web and New Media is supervised by the Assistant Director of Athletics for Communications and assists with supervision of graduate assistants and student employees.




Factor 1: Educational/Experience Requirements of the Job

Level 7 - 1379 Points: A combination of education and experience equivalent to a Level 7 as indicated by the Equivalencies Chart, when permitted by the Minimum Acceptable Qualifications.

Factor 2: Supervisory Responsibility

Level 2 - 598 Points: Irregular but occasional responsibility to direct the work of student workers and/or temporary or part-time workers. At this level are jobs in which the incumbent may be asked to supervise small numbers of student workers, graduate assistants, or part-time employees, but the supervisory work is irregular or infrequent. The nature of supervision is largely confined to assigning tasks to others and does not include a full range of supervisory responsibilities.

Factor 3: Skill, Complexity, and Technical Mastery

Level 5 - 1600 Points: Knowledge of information technology methods and procedures applicable to several types of work processes. Knowledge permits the employee to carry out work assignments where the objectives are clearly identified and can be accomplished by adapting precedents and established practices.

Factor 4: Budgetary Control

Level 2 - 386 Points: Individuals in jobs at this level actively document, monitor, and control expenditures. At this level incumbents may recommend minor expenditures but have no real authority over budgets.

Factor 5: Work Environment and Physical Demands

Level 2 - 50 Points: The work area is generally adequately lighted and ventilated, but may involve some discomfort such as the moderate noise from machines or occasional uncomfortable temperatures. The work may require some exertion such as frequent standing, considerable walking, frequent bending, kneeling, reaching, and stooping, and may include occasional lifting of moderately heavy objects. Work may require specific but common physical abilities.

Factor 6: Work Impact and Effect

Level 2 - 1620 Points: Work products or services impact the accuracy, reliability, or acceptability of further processes or services. Work activities may be complex, but normally involve addressing conventional problems or situations with established methods to supply departments, programs, classes, or units with information, software, or equipment they use to perform their work. Improperly performed work and/or equipment or software failures affect performance, create delays, and/or otherwise affect the welfare of programs or individuals. While improperly performed work and/or equipment or software failures have significant effects, the effects are more often inconvenient rather than severe and impact relatively few people. Improperly performed work and/or equipment or software failures are normally correctable in the short-to-medium term with relatively minor costs and delays, but emergency repairs are typically unavailable.