1191 Associate Director, Admissions


TITLE Associate Director, Admissions




IMMEDIATE SUPERVISOR Director of Admissions

MAJOR ADMINISTRATOR Associate Vice President for Enrollment Management and Services


The Associate Director, Admissions provides leadership and support in the development and implementation of the undergraduate recruitment plan, oversees key recruitment strategies, and assists the Director of Admissions in the administration of the Office of Admissions.  The Associate Director, Admissions is responsible for targeted recruitment initiatives, developing, supervising, and training an admissions staff of assistant directors, coordinators, counselors, technical and professional staff, and coordinating recruitment travel and events.  The Associate Director, Admissions manages communication planning and oversees client relationship management strategies across multiple platforms, including print, digital, and social media campaigns. The Associate Director, Admissions assists the Director of Admissions in developing plans and initiatives to recruit a diverse student population.  The Associate Director chairs the Admission Individual Review Committee for supplemental applications and develops and maintains relationships between both campus and external stakeholders with the Office of Admissions.


Education: A Master’s degree is required.

Experience: At least three years of experience in a college or university setting in a student services leadership and supervisory role is required.  A proven track record for making data driven decisions to support achievement of enrollment goals is required. Experience related to the recruitment of high ability, underrepresented student populations from diverse socioeconomic backgrounds is preferred. Experience utilizing innovative technology such as a Customer Relationship Management (CRM) solution is preferred.

Skill: A working knowledge of database systems such as Ellucian Banner, PeopleSoft, or some other database product utilized by institutions of higher learning is required. Demonstrated ability in team building, leadership, supervision, management, selection, performance evaluation, conflict resolution, problem solving, within the context of a college or university admissions office is required. Excellent verbal and written communication skills are required. A demonstrated understanding of the importance of building and maintaining open communication with college partners, school counselors, and community college stakeholders is required. A working knowledge of marketing principles, best practices, and techniques relevant to student recruitment is required. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required.

Other: Some data entry is required.  Occasional overnight travel and evening and weekend work is required.


1. Contributes to the successful accomplishment of the University’s enrollment objectives by working with the Director of Admissions to develop and implement a comprehensive student recruitment plan for undergraduate students which includes, but is not limited to the following components: development of an inquiry pool through the use of student search services, outreach (college fairs, high school and community college visits), high school and community college relations, use of the web and emerging technologies, campus visit programs, publications, and correspondence.

2. Provides support for recruitment efforts by assisting the Director of Admissions in the administration of the Admissions office and developing, supervising, and training an admissions staff of assistant directors, coordinators, counselors, professional staff, graduate assistants, and student workers.

3. Oversees key admissions projects including university ambassadors, campus visit desk, search portals, alumni ambassadors, telecounseling, customer service standards, and group visits.

4. Provides support to the recruitment and enrollment plan by coordinating fall and spring travel, including managing registrations and payments, communications for college day/night programs, professional admission organization memberships, campus-based and regional events, and managing a school database for planning high school visits.

5. Chairs the Individual Review Committee for the supplemental application process while maintaining open lines of communication with school counselors and the public on issues related to policies and procedures for admission to Missouri State University.

6. Coordinates the school counselor advisory council, purposed to provide feedback on initiatives and strategies for the recruitment and enrollment of new students.

7. Contributes to the development and implementation of a communication plan for targeted populations including print, digital, web and social media platforms via various recruitment tools which may include third party software such as a CRM.

8. Oversees recruitment territory management and yield activities by monitoring strategies and utilizing tools such as the student information system, ACT Enrollment Information Services, and other resources to research, compile data, and produce reports on progress toward meeting enrollment goals.

9. Facilitates a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.

10. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses required by the Director of Admissions.

11. Assists with meeting the enrollment, recruitment, and student services objectives of the University by performing other duties as assigned.


The Associate Director, Admissions reports to the Director of Admissions and supervises eight full-time employees and three Graduate Assistants.




Factor 1: Professional Knowledge, Skill, and Technical Mastery

Level 4 - 2300 Points: Knowledge of the principles, concepts, practices, methods and techniques of an administrative, managerial, or professional field such as accounting or auditing, financial management, business administration, human resources, engineering, social sciences, communications, education, law, or medicine. Knowledge permits the employee to complete assignments by applying established methods to recurring types of projects/problems susceptible to well-documented precedents or to schedule, plan, and carry out precedented projects. Alternatively, knowledge at this level might also permit the employee to carry out precedented projects requiring considerable experience in specific areas within higher education. Knowledge at this level is typically acquired through a combination of formal education and/or training and experience that includes a requirement for a college degree in a specific technical or professional specialty along with significant related work experience. Alternatively, equivalent knowledge requirements at this level include a non-technical or general Bachelor's degree requirement with substantial work experience or a non-specific Master's degree requirement with substantial work experience. Knowledge requirements generally also include a significant amount of related work experience and may include administrative or supervisory experience.

Factor 2: Supervisory Responsibility

Level 5 - 730 Points: Supervision of (a) several work teams or work team leaders, (b) a rather large group of operative, administrative support, or paraprofessional employees, (c) a work group involving direction of skilled technical employees, (d) professionals in technical and skilled areas, and/or (e) subordinate supervisory personnel. The incumbent performs a full range of supervisory responsibilities including the authority to hire, train, transfer, promote, reward, or discipline others. Supervision will likely be general rather than close supervision of others. At this level, supervisory responsibilities consume significant amounts of work time and include substantial responsibility for work planning activities, staffing, and performance management as well as budgeting and planning functions.

Factor 3: Interactions with Others

Level 4 - 500 Points: Interactions with others are somewhat unstructured. The purpose may be to influence or motivate others, to obtain information, or to control situations and resolve problems. Interactions may be with individuals or groups of co-workers, students, or the general public, may be moderately unstructured, and may involve persons who hold differing goals and objectives. Individuals at this level often act as a liaison between groups with a focus on solving particular unstructured problems. Interactions at this level require considerable interpersonal skill and the ability to resolve conflict.

Factor 4: Job Controls and Guidelines

Level 3 - 500 Points: The employee operates under general supervision expressed in terms of program goals and objectives, priorities, and deadlines. Administrative supervision is given through statements of overall program or project objectives and available resources. Administrative guidelines are relatively comprehensive and the employee need only to fill in gaps in interpretation and adapt established methods to perform recurring activities. In unforeseen situations, the employee must interpret inadequate or incomplete guidelines, develop plans, and initiate new methods to complete assignments based on those interpretations. Assignments are normally related in function, but the work requires many different processes and methods applied to an established administrative or professional field. Problems are typically the result of unusual circumstances, variations in approach, or incomplete or conflicting data. The employee must interpret and refine methods to complete assignments. Characteristic jobs at this level may involve directing single-purpose programs or performing complex, but precedented, technical or professional work.

Factor 5: Managerial Responsibility

Level 5 - 2350 Points: Work involves primary accountability for a larger department, program, or process. Work activities involve managerial decisions that directly affect the efficiency, costs, reputation, and service quality of the department, program, or process. Work affects a limited range of professional projects or administrative activities of the University, influences internal or external operations, or impacts students, faculty, and/or staff. Work activities have a direct and significant impact on the department. Work activities also have a significant effect on the efficiency and reputation of the cost center and represent a relatively major function within the cost center. At this level would be jobs in which the incumbent may have responsibility for developing budgets, distributing budgeted funds, and exercising primary control over a moderately-sized budget.