TITLE Assistant Membership Manager
CLASSIFICATION NUMBER 5093
IMMEDIATE SUPERVISOR Membership Manager, Radio and TV
MAJOR ADMINISTRATOR Assistant General Manager, KSMU & OPT
The Assistant Membership Manager assists the Membership Manager in overseeing all aspects of fundraising for KSMU Radio and Ozarks Publish Television. The Assistant Membership Manager helps to develop the annual plan for revenue generation and executes the fundraising strategy by coordinating on-air pledge events, direct mail campaigns, and telemarketing campaigns. The Assistant Membership Manager develops targeted fundraising messaging to secure increased giving and overall growth of the membership roster. The Assistant Membership Manager participates in ongoing evaluation of the stations’ fundraising efforts to help ensure effective strategy and practice.
MINIMUM ACCEPTABLE QUALIFICATIONS
Education: A high school diploma is required; a bachelor’s degree in Media, Communication, Journalism, Marketing, Advertising, or a related field is preferred.
Experience: Two years of media, public relations, or fundraising experience is required.
Skills: Excellent interpersonal, verbal, and written communication skills are required. Strong writing skills are required. The ability to use word processing, spreadsheet, and database applications, including the ability to learn new applications is required. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required.
Other: This position transports without assistance membership materials and mailing materials.
ESSENTIAL DUTIES AND RESPONSIBILITIES
1. Encourages giving to KSMU and Ozarks Public Television through individual giving, broadcast/web campaigns, grant-writing, and personal appeals.
2. Helps to ensure accurate membership records by providing oversight and training for staff and volunteers entering contributions and pledges, program preferences, and contact information using specialized public broadcasting software.
3. Develops effective fundraising strategies by analyzing mail, pledge, and telemarketing statistics and analyzing Nielsen audience data to target peak on-air fundraising opportunities.
4. Provides and analyzes data for Corporation for Public Broadcasting system reporting on public broadcasting membership and develops fundraising projections for pledge programming based on historical analysis and research of national giving for pledge programs.
5. Maintains good donor relationships by making personal connections with donors through face-to-face interaction and mail correspondence, and developing activities to engage donors in meaningful ways.
6. Assists in the oversight of all aspects of on-air pledge drives including scheduling programming and talent, developing messaging, and acting as pledge talent for both radio and television.
7. With the Membership Manager, engages in ongoing evaluation of fundraising efforts and results and implements changes as needed to ensure the effectiveness of the stations’ fundraising strategies and practices.
8. Works with staff and managers in other departments, including Production, Programming, Engineering, Corporate Support, and Management, to ensure effective communication and implementation of cross-discipline projects and processes.
9. Contributes to a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.
10. Remains competent and current through self-directed professional reading, developing professional contacts in the community and within the industry, attending professional development courses, and attending training and/or courses as required by the Membership Manager and/or station management.
11. Contributes to a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.
12. Contributes to the overall success of KSMU and OPT by performing all other duties as assigned.
The Assistant Membership Manager is supervised by the Membership Manager and may supervise part-time employees, student workers and volunteers.
OFFICE OF HUMAN RESOURCES
JOB FAMILY 4
Factor 1: Professional Knowledge, Skill, and Technical Mastery
Level 1 - 500 Points: Knowledge of principles, processes, methods, and procedures associated with a limited range of healthcare, technical, scientific, administrative support, communications, or social science program objectives or common problems. Knowledge permits the employee to complete routine medical and healthcare procedures, common administrative support tasks, operate basic equipment and instruments, carry out a variety of interrelated tasks and recurring assignments, assist individuals, answer common questions, and/or elicit information from a variety of sources. Professional knowledge, skill, and technical mastery at this level are typically acquired through a combination of formal education and/or training and experience beyond a high school diploma.
Factor 2: Supervisory Responsibility
Level 1 - 50 Points: Typically, little, if any, supervision of others is required. The job may require irregular but occasional responsibility to direct the work of student workers and/or temporary or part-time workers. The nature of supervision is largely confined to assigning tasks to others and does not include a full range of supervisory responsibilities. The amount of time spent on directing the work of others is normally a small portion of total work time.
Factor 3: Interactions with Others
Level 3 - 250 Points: The purpose of interactions is to advise or counsel others to solve recurring and structured problems, and/or to plan or coordinate work efforts with other employees who are working toward common goals in situations where relationships are generally cooperative. Interactions are moderately structured and routine and may involve employees in different functions, students, and/or the general public. These types of interactions require normal interpersonal skills.
Factor 4: Job Controls and Guidelines
Level 2 - 250 Points: The employee carries out a group of procedures using the general methods and desired results indicated by the supervisor. Typically, standard operating procedures, handbooks, and/or reference manuals exist for most procedures, but the employee must select from the most appropriate of several guidelines and make minor adjustments to methods. Unforeseen situations are normally referred to others for resolution. Assignments are related in function and objective, but processes, procedures, or software varies from one assignment to another. Based on the assignment, the employee uses diverse, but conventional, methods, techniques, or approaches. Employees in jobs at this level may perform work that is moderately complex, but normally performed within a fairly narrow and specific functional area.
Factor 5: Managerial Responsibility
Level 2 - 400 Points: Work involves services including collecting, processing, and disseminating information and providing advice to others. Work activities may be complex and likely affect the accuracy, reliability, or acceptability of further processes or services to the extent that others rely on the advice given in order to make decisions. Work activities typically affect the efficiency of the department but have relatively minor effects on operations within the cost center. Individuals in jobs at this level are often responsible for actively documenting, monitoring, and controlling expenditures. Incumbents may recommend minor expenditures, but have no substantive authority over budgets.