TITLE Marketing and Data Collection Specialist
CLASSIFICATION NUMBER 2554
IMMEDIATE SUPERVISOR Director, Project Access
MAJOR ADMINISTRATOR Associate Provost for Faculty and Academic Affairs
The Marketing and Data Collection Specialist facilitates the production of all marketing pieces for Project ACCESS, maintains the content and design of the Project ACCESS website, manages social media communication, and assures that publications are handled in accord with University and Project ACCESS guidelines and procedures. The Marketing and Data Collection Specialist also provides technical, analytic, and coordinative support for data collection activities and reporting within the Project ACCESS.
MINIMUM ACCEPTABLE QUALIFICATIONS
Education: A Bachelor’s degree is required; a bachelor’s degree in marketing, social sciences, business, management, or computer information systems is preferred.
Experience: Three years of experience working in a higher education institution is required. Experience in website development and the production of marketing publications is required. Experience interacting with persons who experience an Autism Spectrum Disorder is required. Experience with Banner and Banner ODS and EDW is preferred. Experience using reporting tools such as Argos to extract information from complex data systems is preferred. Supervisory experience is preferred.
Skills: The ability to manage multiple concurrent projects, reason analytically, and work with people possessing differing levels of technical knowledge is required. Demonstrated experience using Microsoft Office and Adobe Creative Suite is required. The ability to understand, interpret, and analyze data and the business process needs of integrated functions in a complex administrative business system is required. Competency in the use of query tools and applications software is required. The ability to become proficient in creating and maintaining database queries is required. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required. An understanding of accessibility issues related to disabled users is preferred.
ESSENTIAL DUTIES AND RESPONSIBILITIES
1. Assumes responsibility for the Project ACCESS website and social media platforms by planning, organizing, evaluating, and developing resources, making recommendations for the overall presence regarding design, security, upgrades, and technical issues.
2. Monitors the website and gathers information from the appropriate Department of Elementary and Secondary Education (DESE) and Project ACCESS staff to align refinements based on best practices, current research, changing technology, user expectations, and web trends.
3. Ensures coordinated implementation of web projects by communicating clearly with DESE and Project ACCESS staff, attending meetings and representing the interests of the Project ACCESS website, and responding to inquiries.
4. Assures the accessibility of the Project ACCESS website to all interested persons regardless of disability and assures compliance with state and federal laws regarding accessibility.
5. Assists the Instructional Technology Support Specialist with ensuring the optimal look, feel, and usability of the site as well as the consistency and timely availability of pages released to the site by planning and reviewing the navigational user interface design and information site architecture, working collaboratively with programming areas to understand the target audiences and their information needs.
6. Creates marketing pieces and strategies to create and maintain the name recognition of Project ACCESS by coordinating the design, layout, printing, and distribution of marketing pieces, assuring that all publications are handled in accord with University and DESE guidelines and procedures.
7. Assists the Instructional Technology Support Specialist with providing data required to meet the needs of DESE contract activities by using query management tools and researching data requests.
8. Supports the completion of DESE contract activities by planning, preparing, and producing a variety of regular and ad hoc reports.
9. Supports the dissemination of data by compiling and analyzing information.
10. Maintains research-related databases as required.
11. Contributes to a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures and backgrounds.
12. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses as required by the supervisor.
13. Supports the overall success of Project ACCESS by performing all other duties as assigned.
The Marketing and Data Collection Specialist is supervised by the Director of Project ACCESS.
OFFICE OF HUMAN RESOURCES
JOB FAMILY 4
Factor 1: Professional Knowledge, Skill, and Technical Mastery
Level 3 - 1500 Points: Entry-level knowledge of the principles, concepts, practices, and methods of an administrative, managerial, technical, or professional specialty. Knowledge permits employee to carry out basic recurring tasks and routine portions of assignments or to carry out less demanding professional elements of assignments in professional or technical areas including accounting or auditing, financial management, business administration, human resources, law, engineering, science, or medicine, while gaining familiarity with the University's policies and goals, business practices, and/or accounting systems. This level of knowledge permits the employee to schedule and carry out the steps of a limited operation or project, or to complete stages of a multi-phase project. Alternatively, knowledge at this level might also permit the employee to carry out recurring tasks and routine assignments requiring moderate experience in specific areas within higher education. Knowledge at this level is typically acquired through a combination of formal education and/or training and experience that includes a requirement for a college degree in a specific technical or professional specialty. Knowledge requirements may also include a limited amount of related work experience. Alternatively, equivalent knowledge requirements at this level include a non-technical or general Bachelor's degree requirement with a moderate level of additional related work experience or a non-specific Master's degree requirement with some related work experience.
Factor 2: Supervisory Responsibility
Level 1 - 50 Points: Typically, little, if any, supervision of others is required. The job may require irregular but occasional responsibility to direct the work of student workers and/or temporary or part-time workers. The nature of supervision is largely confined to assigning tasks to others and does not include a full range of supervisory responsibilities. The amount of time spent on directing the work of others is normally a small portion of total work time.
Factor 3: Interactions with Others
Level 3 - 250 Points: The purpose of interactions is to advise or counsel others to solve recurring and structured problems, and/or to plan or coordinate work efforts with other employees who are working toward common goals in situations where relationships are generally cooperative. Interactions are moderately structured and routine and may involve employees in different functions, students, and/or the general public. These types of interactions require normal interpersonal skills.
Factor 4: Job Controls and Guidelines
Level 2 - 250 Points: The employee carries out a group of procedures using the general methods and desired results indicated by the supervisor. Typically, standard operating procedures, handbooks, and/or reference manuals exist for most procedures, but the employee must select from the most appropriate of several guidelines and make minor adjustments to methods. Unforeseen situations are normally referred to others for resolution. Assignments are related in function and objective, but processes, procedures, or software varies from one assignment to another. Based on the assignment, the employee uses diverse, but conventional, methods, techniques, or approaches. Employees in jobs at this level may perform work that is moderately complex, but normally performed within a fairly narrow and specific functional area.
Factor 5: Managerial Responsibility
Level 2 - 400 Points: Work involves services including collecting, processing, and disseminating information and providing advice to others. Work activities may be complex and likely affect the accuracy, reliability, or acceptability of further processes or services to the extent that others rely on the advice given in order to make decisions. Work activities typically affect the efficiency of the department but have relatively minor effects on operations within the cost center. Individuals in jobs at this level are often responsible for actively documenting, monitoring, and controlling expenditures. Incumbents may recommend minor expenditures, but have no substantive authority over budgets.