2656 Special Event Coordinator and Marketing Assistant, College of Business

POSITION IDENTIFICATION

TITLE Special Event Coordinator and Marketing Assistant, College of Business

CLASSIFICATION NUMBER 2656

GRADE 42

CLASSIFICATION Exempt

IMMEDIATE SUPERVISOR Coordinator, Marketing, Strategic Communications and External Relations

MAJOR ADMINISTRATOR Dean, College of Business

GENERAL FUNCTION

The Special Event Coordinator and Marketing Assistant manages and maintains social media communications and the College of Business’ (COB) social media communication and website, writes for COB publications, and plans and coordinates special events.

MINIMUM ACCEPTABLE QUALIFICATIONS

Education: A Bachelor’s degree in marketing, public relations, communication or a related field is required.

Experience: At least one year of experience in marketing, special events, University events, public relations, or communication. Experience with using social media as a communication tool is preferred.

Skills: Exceptional interpersonal communication skills are required; exceptional verbal and written communication skills are required. Knowledge and expertise with new marketing communications tools, including the use of social media, is required. Strong decision-making skills, the ability to prioritize tasks, and the ability to leverage and manage resources, both internal and external, are required. The ability to balance multiple priorities and meet tight deadlines is required. Proven project management skills and the ability to responsibly manage a budget are required. Must have a working knowledge of various computer software application, including word processing and database applications. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required.

Other: The nature of this position requires traveling to and from various locations on campus to make arrangements for events and transporting media equipment, display equipment, promotional materials, etc. unassisted. This position works evenings and weekends as needed.

ESSENTIAL DUTIES AND RESPONSIBILITIES

1. Works with the Coordinator, Marketing, Strategic Communications and External Relations in all areas related to marketing, external relations, and communication for the college.

2. Manages and maintains all COB social media accounts, including, but not limited to, Facebook, Twitter, LinkedIn, Instagram, YouTube, and Hootsuite.

3. Writes for COB publications such as the monthly Bear Biz newsletter, COB print publications, and other marketing communications.

4. Coordinates and executes all COB special events, including but not limited to, the COB Scholarship Banquet, COB Spring Awards Dinner, bi-annual COB Executive Advisory Council meetings, COB OTC Advisor Luncheon, COB Athletic Recognition Reception, COB events held in conjunction with Missouri State Welcome Weekend, COB events held in conjunction with Missouri State Family Weekend, COB Greene County High School Achievement Dinner, and various other events sponsored by COB by planning and organizing all logistical and physical needs for the events, such as, identifying and contracting location needs, food, and equipment, managing attendee invitations and responses, and coordinating with appropriate COB offices and individuals.

5. Coordinates and executes all COB special events by planning and organizing all programming needs for the events such as management of event materials, schedules and timelines, scripts, publicity and promotions, and securing speakers, hosts, or emcees.

6. Executes all COB special events with on-set event management by serving as team leader for on-site event management, coordinating volunteers, and assuring all logistical and programming needs are satisfactory from start to finish for each event.

7. Manages the COB special events budget and coordinates with other COB budgets as needed by communicating with appropriate COB offices and individuals.

8. Coordinates and manages the COB master calendar of events to make sure that events at the college and departmental level are not overlapping.

9. Provides assistance to COB departments as needed for the coordination of special events.

10. Manages Glass Hall television monitors by using the technical skills necessary to maintain the layout and operable status, works with the College’s Instructional Technology Support Specialist to resolve any technical issues, and works with the Coordinator, Marketing, Strategic Communications and External Relations on yearly television monitor strategy and policy.

11. Manages and maintains COB webpages and assists departments with departmental pages as necessary.

12. Promotes a positive image of the College and the University on campus and within the community.

13. Contributes to a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.

14. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses required.

15. Supports the College of Business by performing all other duties as assigned.

SUPERVISION

The Special Event Coordinator and Marketing Assistant is supervised by the Coordinator, Marketing, Strategic Communications and External Relations of the College of Business Administration.

OFFICE OF HUMAN RESOURCES

FEBRUARY 2015

JOB FAMILY 4

Factor 1: Professional Knowledge, Skill, and Technical Mastery

Level 2 - 900 Points: Entry-level professional knowledge of the principles, concepts, practices, and methods of non-technical administrative and managerial functions. Knowledge permits the employee to carry out basic recurring tasks and routine portions of assignments or to carry out less demanding professional elements of assignments in areas including communications, social sciences, art and design, education, and related functions while gaining in familiarity with the University's policies and goals, business practices and/or accounting systems. This level of knowledge permits the employee to schedule and carry out the steps of a limited operation or project to complete stages of a multi-phase project. Knowledge at this level is typically acquired through a combination of formal education and/or training and experience that includes a requirement for a college degree in an unspecified field or a specific background in a non-technical area. Knowledge requirements may also include a limited amount of related work experience.

Factor 2: Supervisory Responsibility

Level 1 - 50 Points: Typically, little, if any, supervision of others is required. The job may require irregular but occasional responsibility to direct the work of student workers and/or temporary or part-time workers. The nature of supervision is largely confined to assigning tasks to others and does not include a full range of supervisory responsibilities. The amount of time spent on directing the work of others is normally a small portion of total work time.

Factor 3: Interactions with Others

Level 4 - 500 Points: Interactions with others are somewhat unstructured. The purpose may be to influence or motivate others, to obtain information, or to control situations and resolve problems. Interactions may be with individuals or groups of co-workers, students, or the general public, may be moderately unstructured, and may involve persons who hold differing goals and objectives. Individuals at this level often act as a liaison between groups with a focus on solving particular unstructured problems. Interactions at this level require considerable interpersonal skill and the ability to resolve conflict.

Factor 4: Job Controls and Guidelines

Level 2 - 250 Points: The employee carries out a group of procedures using the general methods and desired results indicated by the supervisor. Typically, standard operating procedures, handbooks, and/or reference manuals exist for most procedures, but the employee must select from the most appropriate of several guidelines and make minor adjustments to methods. Unforeseen situations are normally referred to others for resolution. Assignments are related in function and objective, but processes, procedures, or software varies from one assignment to another. Based on the assignment, the employee uses diverse, but conventional, methods, techniques, or approaches. Employees in jobs at this level may perform work that is moderately complex, but normally performed within a fairly narrow and specific functional area.

Factor 5: Managerial Responsibility

Level 3 - 850 Points: Work involves providing significant support services to others both within and outside of the department that substantially influences decision-making processes. Work activities are complex and others rely on the accuracy and reliability of the information, analysis, or advice to make decisions. Work activities have a direct, but shared, impact on further processes or services, affect the overall efficiency and image of the department, and may have material impact on costs or service quality within the cost center. Incumbents may be responsible for identifying areas of need and for developing proposals that request funding to fulfill those needs.