5111 General Manager - KSMU and Ozarks Public Television


TITLE General Manager - KSMU and Ozarks Public Television




IMMEDIATE SUPERVISOR Vice President for Research and Economic Development



The General Manager – KSMU and Ozarks Public Television is responsible for strategic planning and visioning for the Missouri State University’s Public Broadcast Service, establishing operational and budgetary guidelines for the University’s radio and television stations, ensuring the stations’ support for the University’s educational mission, the statewide mission in Public Affairs, and the regional themes. The General Manager is responsible for obtaining significant external funding in the form of grants, contracts, and major gifts and for guiding all station fundraising activities. The General Manager assures the stations’ compliance with all Federal Communications Commission rules and regulations, serves as the University’s representative to the Corporation for Public Broadcasting, National Public Radio, and the Public Broadcasting Service, and ensures compliance with the policies of those organizations. The General Manager guides the process of developing programming that supports the University’s educational goals and public affairs mission, develops staff performance standards for revenue producing units, and provides oversight and coordination of interdepartmental functions. The General Manager – KSMU and Ozarks Public Television is responsible for daily operational management of KSMU Network and Ozarks Public Television, ensuring the establishment of operational guidelines for the stations, hiring qualified personnel, and creating a positive on-air image which attracts, maintains, and increases its audience.


Education: A Master's degree in Mass Communications or a related field is required.

Experience: At least five years of management level experience in public broadcasting is required. Demonstrated successful experience in fundraising is required. Experience in management of a university-licensed station is preferred.

Skills: Strong oral and written communication skills are required. Excellent interpersonal skills are required. A demonstrated ability to create and implement a vision for public broadcasting that serves the University, audiences, and constituent groups is required.


1. Assures that Broadcast Services’ assets serve identified needs by leading the Broadcast Services management team, supervising and evaluating staff, developing operational efficiencies, and implementing and coordinating planning efforts.

2. Provides oversight of daily operations of KSMU and Ozarks Public Television.

3. Ensures the University’s public radio and television stations acquire and produce programming that attracts, maintains, and increases audience, consistent with the University’s mission and regional themes; ensures the stations engage in significant local program production that serves significant audiences; ensures the stations project an on-air image of high production values and quality of content; creates and implements a strategy for integrating programming production and acquisition with marketing, promotional, corporate support, and major donor activities; and guides the local program production process to ensure local programming achieves University and Broadcast Services’ goals.

4. Creates and implements plans for the utilization of digital technologies to meet University and community needs and ensures that the stations develop programs and services that serve educational needs throughout the region.

5. Obtains external funding by focusing on sources of federal and state funds, foundations, and major donors, ensures the radio and television stations implement an effective membership plan, personally solicits major gifts, writes grant applications for external funds, and establishes staff performance standards for revenue producing units based on the stations’ past performance and on national normative data for similar stations.

6. Protects the financial and programming interests of the radio and television station by engaging in communications and negotiations with the Public Broadcasting Service, National Public Radio, the Corporation for Public Broadcasting, and other organizations as necessary.

7. Obtains funds for the stations’ endowments.

8. Exercises ultimate responsibility for compliance with all applicable Federal Communications Commission rules and regulations to prevent institutional liability and the potential for fines and/or forfeiture of station licenses.

9. Ensures the development of an academically sound internship program for students, ensures the stations support student learning, and provides part-time employment opportunities for qualified students.

10. Ensures the stations operate within their approved budgets by establishing policies for reviewing and approving the departmental expenditures, exercising approval authority for expenditures of funds, where necessary, and exercising direct approval authority for expenditures.

11. Supports the University’s educational mission by teaching courses, as necessary or as time permits, in the department of Media, Journalism, and Film as a per course faculty member.

12. Promotes a positive image of the University through participation in community and professional organizations, representing the University at professional meetings and on community committees, and establishing and maintaining credible relations with local and area news media.

13. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, presenting at conferences and engaging in other training and personal development opportunities.

14. Contributes to the overall success of the University by performing all other duties and responsibilities assigned.


The General Manager – KSMU and Ozarks Public Television is supervised by the Vice President for Research and Economic Development and supervises various professional and support staff.




Factor 1: Professional Knowledge, Skill, and Technical Mastery

Level 5 - 3300 Points: Knowledge of the principles and methods of an administrative, managerial, or professional field such as accounting or auditing, financial management, information technology, business administration, human resources, engineering, law, social sciences, communications, education, or medicine. Knowledge permits employee to supervise projects and/or departments using standard methods to improve administrative and/or line operations. Knowledge also permits employee to plan steps and carry out multi-phase projects requiring problem definition and modified techniques, to coordinate work with others, and to modify methods and procedures to solve a wide variety of problems. Knowledge at this level requires a Bachelor's or Master's degree with substantial related work experience, including up to two years of administrative or supervisory experience. Alternatively, this level may require a professional or clinical degree beyond the Bachelor's degree with moderate related work experience; knowledge requirements include significant levels of related work experience.

Factor 2: Supervisory Responsibility

Level 6 - 1050 Points: General administration of a large unit or multiple units of employees where the nature of the managerial work involves providing general direction for other managerial personnel. Managers at this level have substantial responsibility for the operation of a functional unit, including responsibility for the budgeting process, budgetary and inventory control, purchasing and regulatory compliance, as well as administrative authority over staffing issues and disciplinary outcomes. General administrative work, rather than direct supervision of others, takes up rather large portions of work time.

Factor 3: Interactions with Others

Level 4 - 500 Points: Interactions with others are somewhat unstructured. The purpose may be to influence or motivate others, to obtain information, or to control situations and resolve problems. Interactions may be with individuals or groups of co-workers, students, or the general public, may be moderately unstructured, and may involve persons who hold differing goals and objectives. Individuals at this level often act as a liaison between groups with a focus on solving particular unstructured problems. Interactions at this level require considerable interpersonal skill and the ability to resolve conflict.

Factor 4: Job Controls and Guidelines

Level 4 - 850 Points: The employee operates under administrative supervision and makes decisions based on broadly-stated University objectives and available resources. Administrative guidelines are expressed in terms of project or program outcomes and deadlines with few comprehensive guidelines. Decisions are based on inadequate guidelines that require considerable interpretation and force the employee to plan all phases of the assignment. Assignments may be unrelated in function and the work requires many different processes and methods and a great deal of analysis to identify the nature and extent of problems. The work may require the employee to develop new methods and to deal with many variables, including some that are unclear or conflicting. Characteristic jobs at this level may involve directing large and/or complex programs, projects, or departments in which the work cuts across functional lines or requires dealing with unprecedented issues.

Factor 5: Managerial Responsibility

Level 5 - 2350 Points: Work involves primary accountability for a larger department, program, or process. Work activities involve managerial decisions that directly affect the efficiency, costs, reputation, and service quality of the department, program, or process. Work affects a limited range of professional projects or administrative activities of the University, influences internal or external operations, or impacts students, faculty, and/or staff. Work activities have a direct and significant impact on the department. Work activities also have a significant effect on the efficiency and reputation of the cost center and represent a relatively major function within the cost center. At this level would be jobs in which the incumbent may have responsibility for developing budgets, distributing budgeted funds, and exercising primary control over a moderately-sized budget.