TITLE Manager, Corporate Support and Community Engagement
CLASSIFICATION NUMBER 5089
IMMEDIATE SUPERVISOR Assistant General Manager, KSMU and Ozarks Public Television
MAJOR ADMINISTRATOR General Manager, KSMU and Ozarks Public Television
The Manager, Corporate Support and Community Engagement oversees the operation of the corporate support area of KSMU and OPT which bring in significant external revenue for the two stations as well as community engagement opportunities. Corporate support responsibilities include setting goals and benchmarks for corporate support, producing monthly financial reports tracking sales for the stations, soliciting and servicing corporate support accounts for KSMU and OPT, and ensuring Federal Communications Commission (FCC) regulations regarding underwriting are met. Engagement responsibilities include oversight of outreach and special event staff, development of station marketing materials, and securing sponsorships for station events and engagement initiatives.
MINIMUM ACCEPTABLE QUALIFICATIONS
Education: A Bachelor's degree in Mass Media, Communications, Public Relations, Business, or a related field is required.
Experience: Three years of experience with marketing, sales, and/or development activities is required; experience with media marketing, sales, and/or development activities is preferred. Supervisory experience is preferred.
Skills: Strong verbal and written communication skills are required. Excellent interpersonal skills are required. Organizational skills, particularly in planning and executing integrated marketing and/or fund-raising campaigns, are required. Computer literacy, particularly in the use of word processing, database, and presentation software is required. A demonstrated ability to work in a fast-paced environment is required. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required.
Effort: This position makes off-campus presentations and works at membership events requiring the ability to move objects weighing five to twenty-five pounds.
License: A valid Missouri driver's license is required.
ESSENTIAL DUTIES AND RESPONSIBILITIES
1. Oversees corporate support packaging, rate structure, and inventory analysis and uses Nielson ratings information to design strategic marketing plans to help local and area companies and other organizations reach their goals.
2. Ensures compliance with FCC guidelines regarding underwriting.
3. Supports the stations’ marketing and community engagement efforts through staff oversight, creation of marketing materials, and creation and presentation of corporate sponsorship opportunities.
4. Supports KSMU and OPT membership activities, including on-air fundraisers, by obtaining challenge grants, serving on the planning committee for KSMU and OPT fundraisers such as the Wine and Food Celebration, and obtaining corporate sponsorships and higher-level merchandise donations.
5. Generates corporate support by directing the activities of Corporate SupportRepresentatives, developing, maintaining, and utilizing an account list of new and existing accounts, and working with businesses, advertising agencies, and non-profit entities to secure revenues.
6. Collects, manages, and uses research data effectively to obtain external funding and generates increased commitments for funding by organizing and utilizing underwriting data.
7. Supervises the development and maintenance of online corporate support and ensures regulatory compliance by coordinating required reporting to the Federal Communications Commission (FCC) and the Corporation for Public Broadcasting (CPB).
8. Represents KSMU and OPT at community events.
9. Contributes to a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.
10. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses and conferences, and attending training and/or courses as required.
11. Contributes to the overall success of KSMU and OPT by performing all other duties and responsibilities as assigned.
The Manager, Corporate Support is supervised by the Assistant General Manager of KSMU and OPT and supervises Corporate Support Representatives, student interns, and student employees.
OFFICE OF HUMAN RESOURCES
REVISED APRIL 2017
JOB FAMILY 4
Factor 1: Professional Knowledge, Skill, and Technical Mastery
Level 3 - 1500 Points: Entry-level knowledge of the principles, concepts, practices, and methods of an administrative, managerial, technical, or professional specialty. Knowledge permits employee to carry out basic recurring tasks and routine portions of assignments or to carry out less demanding professional elements of assignments in professional or technical areas including accounting or auditing, financial management, business administration, human resources, law, engineering, science, or medicine, while gaining familiarity with the University's policies and goals, business practices, and/or accounting systems. This level of knowledge permits the employee to schedule and carry out the steps of a limited operation or project, or to complete stages of a multi-phase project. Alternatively, knowledge at this level might also permit the employee to carry out recurring tasks and routine assignments requiring moderate experience in specific areas within higher education. Knowledge at this level is typically acquired through a combination of formal education and/or training and experience that includes a requirement for a college degree in a specific technical or professional specialty. Knowledge requirements may also include a limited amount of related work experience. Alternatively, equivalent knowledge requirements at this level include a non-technical or general Bachelor's degree requirement with a moderate level of additional related work experience or a non-specific Master's degree requirement with some related work experience.
Factor 2: Supervisory Responsibility
Level 3 - 270 Points: Supervision of a limited number of (a) operative, administrative support, or paraprofessional employees who do not exercise a full range of supervisory responsibilities over other full-time employees, (b) a very small number of professional employees, or an equivalent combination of (a) and (b). The incumbent performs a full range of supervisory responsibilities including performance reviews of subordinates. The incumbent is generally responsible for training, planning, and directing the work of permanent employees, and provides major input into hiring decisions. Supervisory responsibilities consume moderate amounts of work time and may include general work planning tasks.
Factor 3: Interactions with Others
Level 4 - 500 Points: Interactions with others are somewhat unstructured. The purpose may be to influence or motivate others, to obtain information, or to control situations and resolve problems. Interactions may be with individuals or groups of co-workers, students, or the general public, may be moderately unstructured, and may involve persons who hold differing goals and objectives. Individuals at this level often act as a liaison between groups with a focus on solving particular unstructured problems. Interactions at this level require considerable interpersonal skill and the ability to resolve conflict.
Factor 4: Job Controls and Guidelines
Level 3 - 500 Points: The employee operates under general supervision expressed in terms of program goals and objectives, priorities, and deadlines. Administrative supervision is given through statements of overall program or project objectives and available resources. Administrative guidelines are relatively comprehensive and the employee need only to fill in gaps in interpretation and adapt established methods to perform recurring activities. In unforeseen situations, the employee must interpret inadequate or incomplete guidelines, develop plans, and initiate new methods to complete assignments based on those interpretations. Assignments are normally related in function, but the work requires many different processes and methods applied to an established administrative or professional field. Problems are typically the result of unusual circumstances, variations in approach, or incomplete or conflicting data. The employee must interpret and refine methods to complete assignments. Characteristic jobs at this level may involve directing single-purpose programs or performing complex, but precedented, technical or professional work.
Factor 5: Managerial Responsibility
Level 4 - 1500 Points: Work involves the primary accountability for a smaller department, program, or process. Work activities involve managerial decisions that directly affect the efficiency, costs, reputation, and service quality of the department, program, or process. Work affects a limited range of professional projects or administrative activities of the University. Work activities have a direct and substantial impact on the department. While work activities do have some effect on the efficiency and reputation of the cost center, departments, programs, or processes at this level represent a relatively minor function within the cost center. Employees in jobs at this level may have responsibility for developing budgets, distributing budgeted funds, and exercising the primary control over a relatively small budget.