5107 Director, Web and New Media


TITLE Director, Web and New Media




IMMEDIATE SUPERVISOR Vice President for Marketing and Communications



The primary duty of the Director of Web and New Media is to manage and lead the Office of Web and New Media and provide system-wide leadership in planning, organizing, and directing the design, functionality, and security of the University’s web site. The Director of Web and New Media oversees the coordinated development, communication, and implementation of web projects, policies, and procedures and accessibility of the University’s web site for all users. The Director of Web and New Media assures the Web and New Media department collaborates with web developers, web users, and the Web Advisory Committee to understand and meet the information needs of users, provide research and adoption of effective design strategies, and provide resources and consulting services.


Education: A Bachelors degree in an information technology field or a design discipline utilizing state-of-the-art technology is required. A Master’s degree in one of the above disciplines is preferred.

Experience: At least three years of technology project management experience or three years of experience developing web sites that addressed issues of security, design, architecture, integration, and accessibility is required. Experience at an institution of higher education is preferred.

Skills: The ability to effectively communicate and collaborate with diverse constituencies with varying levels of technical knowledge is required. Effective interpersonal, organizational and team building skills are required. Strong verbal and written communication skills are required. Strong and current technical skills are required. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required. An understanding of accessibility issues related to disabled users is preferred.


1. Ensures that the Office of Web and New Media supports the web-related communication needs of the University by preparing long- and short-range goals and objectives; establishing priorities to meet goals and objectives; managing personnel, budgetary, and technology resources for effective web services; promoting effective channels of communication with all constituents; encouraging input to Web and New Media; advising and consulting with Deans, Department Heads, and senior administrators about web issues and concerns; and evaluating the unit’s performance and progress toward accomplishment of goals and objectives.

2. Ensures fiscal responsibility and accountability through coordination and preparation of the annual budget, authorizing the expenditure of Web and New Media funds, and maintaining overall budget control.

3. Ensures the system-wide coordination and implementation of each campus’ web site by directing the resources of the Web and New Media in developing a consistent design and programming structure, collaborating with each campus’ web liaison, and providing centralized web services and features.

4. Assumes responsibility for the Missouri State University-Springfield campus web site by overseeing the planning, analysis, design, implementation, and maintenance of the central site, the development and enforcement of security and accessibility standards, and the coordination of the information architecture, overall design, and usability of the site.

5. Leads, performs, and oversees the planning, analysis, design, and implementation of selected system-wide and campus-wide web applications (excluding those web projects managed by Computer Services) by working with customers to determine requirements, achieve milestones, and deploy successful projects.

6. Facilitates the coordinated implementation of web projects by communicating clearly with different departments, collaborating with Computer Services and Marketing and Communications, chairing the Web Advisory Committee, attending meetings and representing the interests of the University web site, and responding to inquiries.

7. Increases the level of understanding and accountability of University web developers by overseeing the training and help desk support concerning key campus web issues, supplying essential web development resources, and providing web design consultation services.

8. Understands and meets web users’ expectations and information needs by evaluating information from surveys, focus groups, feedback, and statistics, researching web use patterns, and performing usability studies with target audience segments.

9. Assures the University’s web-related policies and procedures are current and accurate by periodically reviewing these policies and procedures, monitoring similar policies and procedures at other institutions, recommending modifications to the University’s policies and procedures, and overseeing the implementation and communication of approved modifications to University constituencies.

10. Facilitates a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.

11. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses required by the Vice President for Marketing and Communications.

12. Contributes to the overall success of Marketing and Communications by performing all other duties as assigned.


The Director of Web and New Media is supervised by the Vice President for Marketing and Communications and supervises full- and part-time staff, graduate assistants, and student employees.




Factor 1: Professional Knowledge, Skill, and Technical Mastery

Level 5 - 3300 Points: Knowledge of the principles and methods of an administrative, managerial, or professional field such as accounting or auditing, financial management, information technology, business administration, human resources, engineering, law, social sciences, communications, education, or medicine. Knowledge permits employee to supervise projects and/or departments using standard methods to improve administrative and/or line operations. Knowledge also permits employee to plan steps and carry out multi-phase projects requiring problem definition and modified techniques, to coordinate work with others, and to modify methods and procedures to solve a wide variety of problems. Knowledge at this level requires a Bachelor's or Master's degree with substantial related work experience, including up to two years of administrative or supervisory experience. Alternatively, this level may require a professional or clinical degree beyond the Bachelor's degree with moderate related work experience; knowledge requirements include significant levels of related work experience.

Factor 2: Supervisory Responsibility

Level 4 - 470 Points: Supervision of (a) a moderate number of operative, administrative support, or paraprofessional employees who do not exercise a full range of supervisory responsibilities over other full-time employees, (b) a small number of professional employees who exercise limited supervision of others, or (c) large numbers of student workers or graduate assistants, or some equivalent combination of the above. The incumbent performs a full range of supervisory responsibilities including performance reviews of subordinates. The incumbent is responsible for training, planning, and directing the work of permanent employees, and generally controls hiring decisions. Supervisory responsibilities consume moderate amounts of work time and may include general work planning tasks.

Factor 3: Interactions with Others

Level 4 - 500 Points: Interactions with others are somewhat unstructured. The purpose may be to influence or motivate others, to obtain information, or to control situations and resolve problems. Interactions may be with individuals or groups of co-workers, students, or the general public, may be moderately unstructured, and may involve persons who hold differing goals and objectives. Individuals at this level often act as a liaison between groups with a focus on solving particular unstructured problems. Interactions at this level require considerable interpersonal skill and the ability to resolve conflict.

Factor 4: Job Controls and Guidelines

Level 4 - 850 Points: The employee operates under administrative supervision and makes decisions based on broadly-stated University objectives and available resources. Administrative guidelines are expressed in terms of project or program outcomes and deadlines with few comprehensive guidelines. Decisions are based on inadequate guidelines that require considerable interpretation and force the employee to plan all phases of the assignment. Assignments may be unrelated in function and the work requires many different processes and methods and a great deal of analysis to identify the nature and extent of problems. The work may require the employee to develop new methods and to deal with many variables, including some that are unclear or conflicting. Characteristic jobs at this level may involve directing large and/or complex programs, projects, or departments in which the work cuts across functional lines or requires dealing with unprecedented issues.

Factor 5: Managerial Responsibility

Level 5 - 2350 Points: Work involves primary accountability for a larger department, program, or process. Work activities involve managerial decisions that directly affect the efficiency, costs, reputation, and service quality of the department, program, or process. Work affects a limited range of professional projects or administrative activities of the University, influences internal or external operations, or impacts students, faculty, and/or staff. Work activities have a direct and significant impact on the department. Work activities also have a significant effect on the efficiency and reputation of the cost center and represent a relatively major function within the cost center. At this level would be jobs in which the incumbent may have responsibility for developing budgets, distributing budgeted funds, and exercising primary control over a moderately-sized budget.