1729 Assistant Director, Photographic Services - Videography


TITLE Assistant Director, Photographic Services - Videography




IMMEDIATE SUPERVISOR Director of Photographic Services

MAJOR ADMINISTRATOR Vice President for Marketing and Communications


The Assistant Director, Photographic Services - Videography plans and produces video content, leads interactions with clients to oversee and direct the production of video, and works with writers, graphic designers, photographers, etc. to maximize the effectiveness of the video production. The Assistant Director, Photographic Services - Videography serves as producer and/or director on video projects, evaluates project objectives and target audience, operates within program format and content to attain desired goals, and stays within budget, time, and facility limitations.


Education: A Bachelor's degree with emphasis in audio/video/television production, electronic media, or related area is required.

Experience: At least two years of professional experience in the electronic media production field is required and must include: knowledge of the principles, techniques, and equipment involved in electronic media productions and familiarity with styles, formats, and editing techniques. Demonstrated knowledge of and experience with professional non-linear editing systems is required. Knowledge of basic electronic engineering principles, techniques, requirements, and set-ups is preferred. Production experience with computer-based delivery systems, such as web delivery and audio and video streaming is preferred.

Skills: Creative and innovative skills needed to meet artistic, technical, and practical production challenges are required. Excellent written and verbal communications and interpersonal skills are required. Effective organizational abilities are required. The ability to work independently with minimal supervision is required. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required. Management skills such as staff supervision, scheduling, inventory control, and property control are preferred. Proficiency with HTML is preferred.

Effort: This position regularly transports heavy and bulky audio and visual equipment without assistance. Extended periods of time working at a computer are required.

Other: The scope of job occasionally requires attendance of evening and/or weekend activities and occasional travel to workshops, seminars and University events.


1. Promotes a positive image of the University in support of the University's mission through the creation of video and audio content and professional interactions with project constituents and general public.

2. Oversees, trains, makes production assignments, and evaluates and critiques the work of videographer/editors and the motion graphics editor.

3. Leads the planning, production, editing, and delivery of high-profile video productions, such as ‘What’s New at MSU’ and the Welcome Center video, produces the President’s series of Instagram videos, maintains the University’s YouTube channel, and oversees livestreaming of signature events.

4. Exercises creative and technical decision-making during the production of single- and multi-camera presentations by analyzing projects for artistic, technical, time, material, and budgeting requirements, planning and scheduling productions, and determining equipment, crew, and location needs.

5. Leads the production of single and multi-camera presentations by exercising creative and technical control of video/audio recording which may require functioning independently as videographer, the producer, and/or director for the production, supervising the production crew, directing talent for voice, physical presence, and actions, and editing the final production.

6. Exercises creative decision-making while assembling single and multi-camera presentations of recorded video and audio segments into a completed technically and aesthetically effective presentation.

7. Facilitates media production by participating in the construction or modification of sets for studio productions, selecting and lighting suitable settings for location productions, setting up, troubleshooting, and operating media equipment or assisting with the staging and presentation of productions on and off campus.

8. Leads the archiving and organization of video projects and footage recorded for production purposes, maintains files of productions, graphics, and special effects, maintains records of expenses, supplies, and other associated costs, and provides required reports of production costs and inventories as directed.

9. Ensures the operational condition of departmental equipment by performing repairs, set-ups, and preventive maintenance as appropriate.

10. Helps to ensure that production equipment is technologically up-to-date and meets the needs of the department by researching, evaluating, and recommending equipment purchases.

11. Creates invoices for clients for chargebacks.

12. Supports and coordinates with the Office of Web and New Media and ensures that the online media sites are organized, up-to-date, and meeting audience needs and client objectives.

13. Facilitates a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.

14. Remains competent and current through self-directed professional reading, developing contacts with colleagues, attending professional development courses, and attending training and/or courses required by the supervisor.

15. Contributes to the overall success of the Photographic Services unit by performing all other duties and responsibilities as assigned.


The Assistant Director, Photographic Services - Videography is supervised by the Director of Photographic Services, exercises judgment and discretion in planning, organizing, and directing assigned media productions, and supervises videographers and motion graphic staff.




Factor 1: Professional Knowledge, Skill, and Technical Mastery

Level 3 - 1500 Points: Entry-level knowledge of the principles, concepts, practices, and methods of an administrative, managerial, technical, or professional specialty. Knowledge permits employee to carry out basic recurring tasks and routine portions of assignments or to carry out less demanding professional elements of assignments in professional or technical areas including accounting or auditing, financial management, business administration, human resources, law, engineering, science, or medicine, while gaining familiarity with the University's policies and goals, business practices, and/or accounting systems. This level of knowledge permits the employee to schedule and carry out the steps of a limited operation or project, or to complete stages of a multi-phase project. Alternatively, knowledge at this level might also permit the employee to carry out recurring tasks and routine assignments requiring moderate experience in specific areas within higher education. Knowledge at this level is typically acquired through a combination of formal education and/or training and experience that includes a requirement for a college degree in a specific technical or professional specialty. Knowledge requirements may also include a limited amount of related work experience. Alternatively, equivalent knowledge requirements at this level include a non-technical or general Bachelor's degree requirement with a moderate level of additional related work experience or a non-specific Master's degree requirement with some related work experience.

Factor 2: Supervisory Responsibility

Level 3 - 270 Points: Supervision of a limited number of (a) operative, administrative support, or paraprofessional employees who do not exercise a full range of supervisory responsibilities over other full-time employees, (b) a very small number of professional employees, or an equivalent combination of (a) and (b). The incumbent performs a full range of supervisory responsibilities including performance reviews of subordinates. The incumbent is generally responsible for training, planning, and directing the work of permanent employees, and provides major input into hiring decisions. Supervisory responsibilities consume moderate amounts of work time and may include general work planning tasks.

Factor 3: Interactions with Others

Level 4 - 500 Points: Interactions with others are somewhat unstructured. The purpose may be to influence or motivate others, to obtain information, or to control situations and resolve problems. Interactions may be with individuals or groups of co-workers, students, or the general public, may be moderately unstructured, and may involve persons who hold differing goals and objectives. Individuals at this level often act as a liaison between groups with a focus on solving particular unstructured problems. Interactions at this level require considerable interpersonal skill and the ability to resolve conflict.

Factor 4: Job Controls and Guidelines

Level 3 - 500 Points: The employee operates under general supervision expressed in terms of program goals and objectives, priorities, and deadlines. Administrative supervision is given through statements of overall program or project objectives and available resources. Administrative guidelines are relatively comprehensive and the employee need only to fill in gaps in interpretation and adapt established methods to perform recurring activities. In unforeseen situations, the employee must interpret inadequate or incomplete guidelines, develop plans, and initiate new methods to complete assignments based on those interpretations. Assignments are normally related in function, but the work requires many different processes and methods applied to an established administrative or professional field. Problems are typically the result of unusual circumstances, variations in approach, or incomplete or conflicting data. The employee must interpret and refine methods to complete assignments. Characteristic jobs at this level may involve directing single-purpose programs or performing complex, but precedented, technical or professional work.

Factor 5: Managerial Responsibility

Level 3 - 850 Points: Work involves providing significant support services to others both within and outside of the department that substantially influences decision-making processes. Work activities are complex and others rely on the accuracy and reliability of the information, analysis, or advice to make decisions. Work activities have a direct, but shared, impact on further processes or services, affect the overall efficiency and image of the department, and may have material impact on costs or service quality within the cost center. Incumbents may be responsible for identifying areas of need and for developing proposals that request funding to fulfill those needs.