1778 Assistant Director of Annual Funds


TITLE Assistant Director of Annual Funds




IMMEDIATE SUPERVISOR Director of Annual Funds

MAJOR ADMINISTRATOR Executive Director of Development


The Assistant Director of Annual Funds is responsible for the day-to-day management of telephone fundraising programs which support the University’s development goals and objectives, assists in various annual fund programs such as direct mail, email, and online solicitations, and is responsible for all aspects of the Missouri State Phone Campaign. Programs include but are not limited to soliciting alumni for academic programs, faculty and staff campaign, Parents Campaign, Brick Bear Paths, Senior Class Gift Campaign, and many other fundraising efforts. The Assistant Director of Annual Funds recruits, hires, trains, and supervises a staff of student employees who perform telephone fundraising and generates various performance reports.


Education: A Bachelor's degree is required. Professional education training in annual giving by CASE or AFP is preferred.

Experience: Experience as a telephone marketing or telephone fundraising team leader or supervisor is required. Experience in managing a call center is preferred. One year of experience in a higher education annual giving program or university development office is preferred; equivalent experience in a professional fundraising environment may be acceptable. Experience in implementing and executing all phases of a direct mail program is preferred.

Skills: Computer literacy, particularly with word processing, spreadsheet, and database software is required. Familiarity with the Internet is required. Supervisory experience is required. Requires strong oral and written communication skills; writing skills must include copy writing, script writing, proofreading, editing, and report writing abilities. Excellent interpersonal skills are required. Requires the ability to work independently with minimal supervision and to be detail-oriented and follow through on projects or work assignments. Direct hands-on supervision, management, and administration of an automated student calling center is preferred. A record of inclusive conduct and evidence of multicultural skills in the workplace is preferred.

Effort: Occasionally required to lift and move boxes of materials and equipment weighing twenty-five to fifty pounds.

Other: The scope of the job requires occasional travel and frequent evening and/or weekend activities, meetings, events, seminars and workshops.


1. Ensures that the Missouri State Phone Campaign has the best opportunity for success by recruiting and hiring qualified student workers for telephone fundraising campaigns through job fairs, recognition programs, New Student Festival, and advertising flyers, creatively training, motivating, supervising, and evaluating their job performance as telephone fundraisers through monitoring individual and team stats, and planning and coordinating the end-of-semester awards functions.

2. Ensures a professional telephone fundraising operation and promotes a positive image of the University with donors and prospective donors by enforcing Development policies regarding the accuracy of student callers’ data entry, reviewing pledge confirmation letters for discrepancies, counseling student callers about the specifics involved in any discrepancy, and maintaining consistent validation and incentives programs for all pledges obtained by students.

3. Assists student employees conducting telephone fundraising campaigns by maintaining statistical information on the results of their telemarketing efforts, evaluating the statistical data regarding their performances, counseling students who need assistance on techniques to improve performance, and establishing individual and campaign goals in terms of pledges and contribution amounts.

4. Assists in maintaining an accurate alumni database by ensuring that essential information (phone numbers, addresses, e-mail, business) about alumni discovered during telephone campaigns is referred to the Director of Advancement Services and assists in the selection of vendors for phone number and address research.

5. Expands the base and variety of potential donor constituencies by assisting with planning and executing special telephone efforts such as calling for six academic colleges, the Parents Campaign, thank-you calling, Adopt-the-Band, KSMU and OPT calling, Senior Class Gift Campaign, and other campaigns as determined and assists with direct mail and email campaigns, online efforts, and website updates as needed.

6. Helps to assure that calling efforts are effectively coordinated by planning the annual calendar for all calling efforts and their pre-call mail pieces, assisting with direct mail programs which are part of the annual fund campaign by developing pre-call brochures, ‘lead letters’, or email, as needed, mailing them to all donor prospects prior to the campaign, and assuming responsibility for the subsequent telephone fundraising campaign.

7. Serves as Senior Class Gift Coordinator and Brick Bear Paths contact to achieve success in that effort by working with other staff and senior student leaders to develop and execute an annual campaign, including phone efforts, pre-call email, and special promotion events.

8. Contributes to the continuous development of Missouri State University’s annual giving programs by reviewing data lists prior to solicitation for accuracy, appropriateness, and legislation affecting telephone fundraising.

9. Facilitates the achievement of established goals for Annual Funds programs and Development by developing and maintaining cordial and professional working relationships with University administrative, support, professional and departmental staffs and appropriate off-campus constituencies and communicating with College deans, department heads, and other University groups prior to implementing fund raising efforts in order to understand current areas of emphasis and/or related college/departmental activities.

10. Affirms and maintains good donor relations by assisting with acknowledgment programs which confirm donor pledges, provide pledge reminders, and express appreciation for annual gifts.

11. Utilizes technological resources to achieve Annual Fund goals by assisting in the enhancement and segmentation of data within prospect lists, implementing Campus Call’s resources and capabilities to build a more successful Phone Campaign, and using tracking systems for campaign chargeback and expenses.

12. Participates as a cooperative member of Development and Alumni Relations by assisting with the coordination of a variety of University events involving alumni and donors, including Homecoming activities, building dedications, athletics events, dinners, and other social functions in order to fulfill various objectives of the University and Development and Alumni Relations.

13. Maintains a professional relationship with student employees and models professional behavior.

14. Contributes to a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.

15. Maintains competency and professional currency through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses required by the Director of Annual Funds.

16. Contributes to the overall success of Development and Alumni Relations by performing all other duties and responsibilities as assigned.


The Assistant Director of Annual Funds is supervised by the Director of Annual Funds and supervises student employees.




Factor 1: Professional Knowledge, Skill, and Technical Mastery

Level 1 - 500 Points: Knowledge of principles, processes, methods, and procedures associated with a limited range of healthcare, technical, scientific, administrative support, communications, or social science program objectives or common problems. Knowledge permits the employee to complete routine medical and healthcare procedures, common administrative support tasks, operate basic equipment and instruments, carry out a variety of interrelated tasks and recurring assignments, assist individuals, answer common questions, and/or elicit information from a variety of sources. Professional knowledge, skill, and technical mastery at this level are typically acquired through a combination of formal education and/or training and experience beyond a high school diploma.

Factor 2: Supervisory Responsibility

Level 3 - 270 Points: Supervision of a limited number of (a) operative, administrative support, or paraprofessional employees who do not exercise a full range of supervisory responsibilities over other full-time employees, (b) a very small number of professional employees, or an equivalent combination of (a) and (b). The incumbent performs a full range of supervisory responsibilities including performance reviews of subordinates. The incumbent is generally responsible for training, planning, and directing the work of permanent employees, and provides major input into hiring decisions. Supervisory responsibilities consume moderate amounts of work time and may include general work planning tasks.

Factor 3: Interactions with Others

Level 3 - 250 Points: The purpose of interactions is to advise or counsel others to solve recurring and structured problems, and/or to plan or coordinate work efforts with other employees who are working toward common goals in situations where relationships are generally cooperative. Interactions are moderately structured and routine and may involve employees in different functions, students, and/or the general public. These types of interactions require normal interpersonal skills.

Factor 4: Job Controls and Guidelines

Level 2 - 250 Points: The employee carries out a group of procedures using the general methods and desired results indicated by the supervisor. Typically, standard operating procedures, handbooks, and/or reference manuals exist for most procedures, but the employee must select from the most appropriate of several guidelines and make minor adjustments to methods. Unforeseen situations are normally referred to others for resolution. Assignments are related in function and objective, but processes, procedures, or software varies from one assignment to another. Based on the assignment, the employee uses diverse, but conventional, methods, techniques, or approaches. Employees in jobs at this level may perform work that is moderately complex, but normally performed within a fairly narrow and specific functional area.

Factor 5: Managerial Responsibility

Level 3 - 850 Points: Work involves providing significant support services to others both within and outside of the department that substantially influences decision-making processes. Work activities are complex and others rely on the accuracy and reliability of the information, analysis, or advice to make decisions. Work activities have a direct, but shared, impact on further processes or services, affect the overall efficiency and image of the department, and may have material impact on costs or service quality within the cost center. Incumbents may be responsible for identifying areas of need and for developing proposals that request funding to fulfill those needs.