7645 Project Coordinator, Media and Communications


TITLE Project Coordinator, Media and Communications




IMMEDIATE SUPERVISOR Director of Citizenship and Service-Learning (CASL)

MAJOR ADMINISTRATOR Associate Provost for Student Development and Public Affairs


The Project Coordinator, Media and Communications coordinates the development, planning, implementation, and assessment of all aspects of communications, media, and marketing projects that support and advance the goals of CASL and the Center for Community Engagement (CCE). Responsibilities include assisting in the development of databases and dashboards to display information graphically, managing multiple websites, and developing social media content. The Project Coordinator, Media and Communications coordinates service-learning spotlights for faculty, staff, and students and major service-learning programs, such as, the For the Greater Good workshops, the Civic Footprint, Citizen Alum, eJournal of Public Affairs, Focus First, Walkable Springfield, and other signature programs and projects, such as the Impacting Poverty Commission and Every Voice Counts. The Project Coordinator, Media and Communications writes and edits grant proposals, advises and makes placements of service-learning students, assists with student orientation, develops management and annual reports, performs research on various subjects, and maintains operations and budgets for CASL and CCE.


Education: A Master’s degree is required; a Master’s degree in Organizational Administration, Administration Studies, Media, Communications, or a related field is preferred.

Experience: Work experience in a professional (paid or volunteer) position in communications, media, and/or media relations is required. Work experience in higher education is preferred. Experience with web page maintenance, audio and video recording and editing, and/or writing for the web are preferred. Experience or volunteer service in business, not-for-profit, and/or legal or governmental agencies is preferred. Experience with teaching or academic advising is preferred. Experience in technical writing, new media production, digital design, grant writing, annual report development, research, academic assessment, and/or copywriting is preferred. Experience with administrative business information systems such as Banner, query and report writing tools such as Argos, Microsoft Office applications such as PowerPoint, Publisher, and Excel, as well as Adobe Creative Suite is preferred.

Skills: Excellent interpersonal, verbal, and written communication skills are required. The ability to independently manage the details associated with multiple projects and budgets, track activities, and meet deadlines is required. Strong decision making skills, the ability to prioritize tasks, and bring a variety of tasks to completion by deadlines is required. The ability to quickly learn the administrative structure of the University and the procedures necessary to accomplish the job is required. Attention to detail, strong organizational skills, and the ability to communicate with individuals with varying backgrounds are required. A strong knowledge of various computer software applications such as Microsoft Office Suite, Adobe Creative Suite, and various digital editing platforms is preferred. Grant-writing and research skills are preferred. Technical writing skills and familiarity with various formats required for article submission to scholarly journals and publications is preferred. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required.

Other: Must be available to work evenings and/or weekends as needed for various CASL programs.


1. Coordinates the development, planning, implementation, and assessment of all aspects of communications, media, and marketing projects that are coordinated by CASL and CCE.

2. Supports outreach to the University and Springfield communities by creating and maintaining visual representations of information through communications and marketing efforts, including video, web and print material promoting service-learning programs and events.

3. Creates content for and manages the Center for Community Engagement website hub and all relevant websites or blogs that fall under the main hub (CASL, ADP, etc.).

4. Promotes a positive and professional image of the department by being knowledgeable about various departmental procedures and policies, appropriately answering questions asked by alumni, donors, faculty, staff, or others doing business with the department, and referring questions or issues beyond the scope of expertise to the appropriate administrator.

5. Creates marketing pieces and strategies to create and maintain name recognition of CASL and CCE by coordinating the design, layout, printing, and distribution of brochures, press releases, and newspaper articles, assuring that all publications and news releases are handled in accord with University guidelines and procedures.

6. Utilizes and manages social media interaction on platforms such as Facebook and Twitter to enhance communication with the public as well as specific target groups.

7. Coordinates Service-Learning spotlights and assists with the coordination of major service-learning programs, such as, the For the Greater Good workshops, the Civic Footprint, Citizen Alum, eJournal of Public Affairs, Focus First, Walkable Springfield, and other signature programs and projects, such as the Impacting Poverty Commission and Every Voice Counts.

8. Develops management reports, manages the CASL research stipend and Faculty Fellows grants, performs research, supports submissions to scholarly journals, and performs assessment and evaluation of service-learning programs.

9. Maintains and monitors CASL and CCE budgets and purchases needed supplies and equipment.

10. Develops management reports, performs analysis of data, writes grants to support initiatives and programs, and is responsible for assessing and evaluating the impact of programs related to student success and community needs.

11. Assists with student orientation, advisement, and placement of service-learning students.

12. Participates as a member of the University community by serving on committees as assigned.

13. Contributes to a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.

14. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses required by the supervisor.

15. Contributes to the overall success of CASL and CCE by performing all other duties as assigned.


The Project Coordinator, Media and Communications is supervised by the Director of Citizenship and Service-Learning and may supervise student workers, graduate assistants, and others as assigned.




Factor 1: Professional Knowledge, Skill, and Technical Mastery

Level 2 - 900 Points: Entry-level professional knowledge of the principles, concepts, practices, and methods of non-technical administrative and managerial functions. Knowledge permits the employee to carry out basic recurring tasks and routine portions of assignments or to carry out less demanding professional elements of assignments in areas including communications, social sciences, art and design, education, and related functions while gaining in familiarity with the University's policies and goals, business practices and/or accounting systems. This level of knowledge permits the employee to schedule and carry out the steps of a limited operation or project to complete stages of a multi-phase project. Knowledge at this level is typically acquired through a combination of formal education and/or training and experience that includes a requirement for a college degree in an unspecified field or a specific background in a non-technical area. Knowledge requirements may also include a limited amount of related work experience.

Factor 2: Supervisory Responsibility

Level 1 - 50 Points: Typically, little, if any, supervision of others is required. The job may require irregular but occasional responsibility to direct the work of student workers and/or temporary or part-time workers. The nature of supervision is largely confined to assigning tasks to others and does not include a full range of supervisory responsibilities. The amount of time spent on directing the work of others is normally a small portion of total work time.

Factor 3: Interactions with Others

Level 3 - 250 Points: The purpose of interactions is to advise or counsel others to solve recurring and structured problems, and/or to plan or coordinate work efforts with other employees who are working toward common goals in situations where relationships are generally cooperative. Interactions are moderately structured and routine and may involve employees in different functions, students, and/or the general public. These types of interactions require normal interpersonal skills.

Factor 4: Job Controls and Guidelines

Level 2 - 250 Points: The employee carries out a group of procedures using the general methods and desired results indicated by the supervisor. Typically, standard operating procedures, handbooks, and/or reference manuals exist for most procedures, but the employee must select from the most appropriate of several guidelines and make minor adjustments to methods. Unforeseen situations are normally referred to others for resolution. Assignments are related in function and objective, but processes, procedures, or software varies from one assignment to another. Based on the assignment, the employee uses diverse, but conventional, methods, techniques, or approaches. Employees in jobs at this level may perform work that is moderately complex, but normally performed within a fairly narrow and specific functional area.

Factor 5: Managerial Responsibility

Level 2 - 400 Points: Work involves services including collecting, processing, and disseminating information and providing advice to others. Work activities may be complex and likely affect the accuracy, reliability, or acceptability of further processes or services to the extent that others rely on the advice given in order to make decisions. Work activities typically affect the efficiency of the department but have relatively minor effects on operations within the cost center. Individuals in jobs at this level are often responsible for actively documenting, monitoring, and controlling expenditures. Incumbents may recommend minor expenditures, but have no substantive authority over budgets.