1162 Academic Advisor/Marketing, Recruitment and Retention Specialist for Nontraditional Students


TITLE Academic Advisor/Marketing, Recruitment, and Retention Specialist for Nontraditional Students




IMMEDIATE SUPERVISOR Director, Adult Nontraditional Student Resources

MAJOR ADMINISTRATOR Associate Provost, Access and Outreach


The Academic Advisor/Marketing, Recruitment and Retention Specialist for Nontraditional Students helps achieve the University’s enrollment and recruitment goals and objectives by establishing and maintaining effective communication with nontraditional students through advising appointments, career and job fairs, and recruitment events. The Academic Advisor/Marketing, Recruitment and Retention Specialist for Nontraditional Students assists nontraditional students with intake processes and in the development of academic schedules appropriate for their stated educational goals. The Academic Advisor/Marketing, Recruitment and Retention Specialist for Nontraditional Students guides nontraditional students in the selection of academic majors and directs students to resources within the University that provide assistance in making career and/or academic major choices as appropriate. The Academic Advisor/Marketing, Recruitment and Retention Specialist for Nontraditional Students assists in the development and implementation of a retention plan to assist students in progressing toward degree completion. The Academic Advisor/Marketing, Recruitment and Retention Specialist for Nontraditional Students maintains the Adult Student Services website, coordinates the development of promotional, recruitment, and advising materials, manages social media for the department, and assists with departmental marketing initiatives and events.


Education: A Bachelor's degree is required.

Experience: At least one year of experience in a higher education environment where knowledge of federal and state policies and procedures related to higher education have been gained. Academic advising, marketing, and/or recruiting experience are preferred.

Skills: Excellent verbal and written communication skills, interpersonal skills, particularly in working with a diverse student population, organizational, and management skills are required. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required. A working knowledge of commonly used computer applications is required; experience with database applications is preferred.

Other: The scope of this position requires occasional evening and weekend work and out-of-town travel. This position delivers presentations to groups and transports materials and equipment weighing up to forty pounds unassisted.


1. Provides comprehensive academic support services to nontraditional students by being knowledgeable of academic policies and procedures, guiding students in decision-making, and assisting students seeking academic information, and directing students to resources within the University that provide additional assistance (e.g., financial aid, placement testing, career services, and student employment).

2. Supports and initiates best practices to recruit, support, advise, and retain students including transfers and students at a distance by developing process to meet the needs of multiple constituencies and using feedback from surveys to monitor and improve systems that promote student success.

3. Facilitates the registration process for nontraditional students by assisting in planning, organizing, and presenting individual, group, and technology-mediated advisement sessions that provide information and assistance regarding degree requirements, major selection, and schedule building.

4. Ensures the effectiveness of the advising process by maintaining advisee files, regularly updating advisee academic reports, and validating the information contained in advisee files and the student database.

5. Promotes the advisor/advisee relationship by effectively using the various tools of communication including email, telephone, face-to-face meetings, and electronic advising notes.

6. Effectively manages the admission process including student attribute designations, course coding, non-traditional student scholarships, communication strategies, and the adult student welcome.

7. Supports transfer initiatives including community college transfer agreements, online program articulations, evening advising at OTC, and transfer student support services.

8. Assists students to develop a degree completion plan by evaluating computerized degree audits that compare the degree requirements with the student’s academic record, reviewing the audit with students to determine the remaining courses required for degree completion.

9. Participates in marketing initiatives and manages the office’s social media initiatives including, but not limited to Google+, Facebook, LinkedIn, Twitter, and others.

10. Works closely with the Director to monitor budgets, enrollment data, course availability, and communicates issues in a timely manner.

11. Contributes to a work environment that promotes a friendly, hospitable atmosphere for students and colleagues and that encourages knowledge of, respect for, and the development of skills to engage with those of other cultures and backgrounds.

12. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses and maintaining professional certification and/or memberships as required by the Director, Adult Nontraditional Student Resources.

13. Contributes to the overall success of the office by performing all other duties as assigned.


The Academic Advisor/Marketing, Recruitment and Retention Specialist is supervised by the Director, Adult Nontraditional Student Resources.




Factor 1: Professional Knowledge, Skill, and Technical Mastery

Level 2 - 900 Points: Entry-level professional knowledge of the principles, concepts, practices, and methods of non-technical administrative and managerial functions. Knowledge permits the employee to carry out basic recurring tasks and routine portions of assignments or to carry out less demanding professional elements of assignments in areas including communications, social sciences, art and design, education, and related functions while gaining in familiarity with the University's policies and goals, business practices and/or accounting systems. This level of knowledge permits the employee to schedule and carry out the steps of a limited operation or project to complete stages of a multi-phase project. Knowledge at this level is typically acquired through a combination of formal education and/or training and experience that includes a requirement for a college degree in an unspecified field or a specific background in a non-technical area. Knowledge requirements may also include a limited amount of related work experience.

Factor 2: Supervisory Responsibility

Level 1 - 50 Points: Typically, little, if any, supervision of others is required. The job may require irregular but occasional responsibility to direct the work of student workers and/or temporary or part-time workers. The nature of supervision is largely confined to assigning tasks to others and does not include a full range of supervisory responsibilities. The amount of time spent on directing the work of others is normally a small portion of total work time.

Factor 3: Interactions with Others

Level 4 - 500 Points: Interactions with others are somewhat unstructured. The purpose may be to influence or motivate others, to obtain information, or to control situations and resolve problems. Interactions may be with individuals or groups of co-workers, students, or the general public, may be moderately unstructured, and may involve persons who hold differing goals and objectives. Individuals at this level often act as a liaison between groups with a focus on solving particular unstructured problems. Interactions at this level require considerable interpersonal skill and the ability to resolve conflict.

Factor 4: Job Controls and Guidelines

Level 2 - 250 Points: The employee carries out a group of procedures using the general methods and desired results indicated by the supervisor. Typically, standard operating procedures, handbooks, and/or reference manuals exist for most procedures, but the employee must select from the most appropriate of several guidelines and make minor adjustments to methods. Unforeseen situations are normally referred to others for resolution. Assignments are related in function and objective, but processes, procedures, or software varies from one assignment to another. Based on the assignment, the employee uses diverse, but conventional, methods, techniques, or approaches. Employees in jobs at this level may perform work that is moderately complex, but normally performed within a fairly narrow and specific functional area.

Factor 5: Managerial Responsibility

Level 2 - 400 Points: Work involves services including collecting, processing, and disseminating information and providing advice to others. Work activities may be complex and likely affect the accuracy, reliability, or acceptability of further processes or services to the extent that others rely on the advice given in order to make decisions. Work activities typically affect the efficiency of the department but have relatively minor effects on operations within the cost center. Individuals in jobs at this level are often responsible for actively documenting, monitoring, and controlling expenditures. Incumbents may recommend minor expenditures, but have no substantive authority over budgets.