2494 Academic Advisor-Marketing, Recruitment, and Retention Specialist


TITLE Academic Advisor-Marketing, Recruitment, and Retention Specialist




IMMEDIATE SUPERVISOR School Director, Nursing

MAJOR ADMINISTRATOR Dean, College of Health and Human Services


The Academic Advisor/Marketing, Recruitment, and Retention Specialist for the Nursing school assists pre-nursing student with the development of academic schedules, develops retention strategies for current pre-nursing students, visits with prospective students, meets with those students interested in changing their majors to Nursing, and serves as SOAR advisor for the Nursing school. The Academic Advisor/Marketing, Recruitment, and Retention Specialist helps to achieve the school enrollment and recruitment goals and objectives by establishing and maintaining effective communication with targeted high schools and community colleges, developing and implementing recruitment activities, such as Nurse For a Day, Simulation Day, and pre-nursing group sessions for campus visits. The Academic Advisor/Marketing, Recruitment, and Retention Specialist develops retention and engagement activities for pre-nursing students, such as the Pre-Nursing Picnic, Simulation Day, and other informational/retention activities. The Academic Advisor/Marketing, Recruitment, and Retention Specialist maintains the Nursing website, and the school's Facebook page, develops the nursing newsletter each semester, coordinates the development of collateral and advising materials, manages social media for the school, and assists with school marketing initiatives including press releases and events.


Education: A Bachelor's degree is required; a Master’s degree is preferred.

Experience: At least one year of experience in working with the public is required. Experience in recruitment, marketing, public relations, and/or advisement at the university/college level is preferred.

Skills: Excellent interpersonal skills are required. Strong verbal and written communication skills are required. The ability to work effectively with a diverse student population is required. Computer literacy is required.

Other: The scope of this position requires occasional overnight travel and the ability to lift and carry materials and equipment of awkward shape weighing up to 40 pounds. The position requires standing for long periods of time at trade shows, presentations, and job fairs.


1. Advises pre-nursing undergraduate students by assisting them in the development of academic schedules and retention strategies appropriate for their stated educational goals.

2. Advises transfer students regarding transfer course equivalencies and the development of academic schedules.

3. Meets with prospective students and their parents in scheduled group sessions throughout the year.

4. Serves as the nursing advisor for Student Orientation and Registration (SOAR) every summer, conducting both the advising session for students and parents and conducting individual academic advising.

5. Contributes to regional and local awareness of the Nursing school by making informational presentations to high schools and community colleges and at other recruiting events.

6. Represents the school at various all-campus fairs and recruiting events including, but not limited to, the Majors Fair, New Student Festival, and Spring and Fall Showcases.

7. Plans and implements recruiting events for high school students including Nurse for a Day each semester and other associated events.

8. Manages the school's communication and marketing efforts by coordinating school marketing with other University-wide marketing efforts, developing the school newsletter each semester, developing and maintaining the school's pre-nursing database, managing the school's social media initiatives including, but not limited to, Facebook and LinkedIn, developing and maintaining school marketing and academic materials, and attending Web Press training seminars and serving as the webmaster for the school's web page.

9. Serves as the school liaison with the College of Health and Human Services Living Learning Community.

10. Contributes to a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.

11. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses required by the school director.

12. Contributes to the overall success of the school by performing all other duties and responsibilities as assigned.


The Academic Advisor/Marketing, Recruitment, and Retention Specialist is supervised by the school director and supervises the part-time academic advisor in the Nursing school.




Factor 1: Professional Knowledge, Skill, and Technical Mastery

Level 2 - 900 Points: Entry-level professional knowledge of the principles, concepts, practices, and methods of non-technical administrative and managerial functions. Knowledge permits the employee to carry out basic recurring tasks and routine portions of assignments or to carry out less demanding professional elements of assignments in areas including communications, social sciences, art and design, education, and related functions while gaining in familiarity with the University's policies and goals, business practices and/or accounting systems. This level of knowledge permits the employee to schedule and carry out the steps of a limited operation or project to complete stages of a multi-phase project. Knowledge at this level is typically acquired through a combination of formal education and/or training and experience that includes a requirement for a college degree in an unspecified field or a specific background in a non-technical area. Knowledge requirements may also include a limited amount of related work experience.

Factor 2: Supervisory Responsibility

Level 2 - 130 Points: Regular, but limited, supervision, training, or directing the work assignments of (a) small numbers of student, part-time or temporary workers, or (b) one or more permanent, full-time employees. The nature of supervision is largely confined to scheduling work and assigning tasks. Supervision at this level typically does not include a full range of supervisory responsibilities, and supervisory duties typically do not consume a large portion of the work day.

Factor 3: Interactions with Others

Level 4 - 500 Points: Interactions with others are somewhat unstructured. The purpose may be to influence or motivate others, to obtain information, or to control situations and resolve problems. Interactions may be with individuals or groups of co-workers, students, or the general public, may be moderately unstructured, and may involve persons who hold differing goals and objectives. Individuals at this level often act as a liaison between groups with a focus on solving particular unstructured problems. Interactions at this level require considerable interpersonal skill and the ability to resolve conflict.

Factor 4: Job Controls and Guidelines

Level 2 - 250 Points: The employee carries out a group of procedures using the general methods and desired results indicated by the supervisor. Typically, standard operating procedures, handbooks, and/or reference manuals exist for most procedures, but the employee must select from the most appropriate of several guidelines and make minor adjustments to methods. Unforeseen situations are normally referred to others for resolution. Assignments are related in function and objective, but processes, procedures, or software varies from one assignment to another. Based on the assignment, the employee uses diverse, but conventional, methods, techniques, or approaches. Employees in jobs at this level may perform work that is moderately complex, but normally performed within a fairly narrow and specific functional area.

Factor 5: Managerial Responsibility

Level 3 - 850 Points: Work involves providing significant support services to others both within and outside of the department that substantially influences decision-making processes. Work activities are complex and others rely on the accuracy and reliability of the information, analysis, or advice to make decisions. Work activities have a direct, but shared, impact on further processes or services, affect the overall efficiency and image of the department, and may have material impact on costs or service quality within the cost center. Incumbents may be responsible for identifying areas of need and for developing proposals that request funding to fulfill those needs.