1143 Academic Advisor-Marketing and Recruitment Specialist


TITLE Academic Advisor-Marketing and Recruitment Specialist




IMMEDIATE SUPERVISOR Department Head, Hospitality Leadership

MAJOR ADMINISTRATOR Dean, College of Natural and Applied Sciences


The Academic Advisor/Marketing and Recruitment Specialist for the Department of Hospitality Leadership assists both newly declared and continuing Hospitality Leadership majors with the development of academic schedules, visits with prospective students, meets with those students interested in changing their majors to Hospitality Leadership, and serves as SOAR advisor for the Hospitality Leadership department. The Academic Advisor/Marketing and Recruitment Specialist helps to achieve the departmental enrollment and recruitment goals and objectives by establishing and maintaining effective communication with targeted high schools and community colleges and working with the Hospitality Leadership Student Ambassadors to visit at least ten high schools and community colleges each academic year.  The Academic Advisor/Marketing and Recruitment Specialist maintains the Department of Hospitality Leadership website, coordinates the development of collateral and advising materials, manages social media for the department, and assists with departmental marketing initiatives including press releases and events.


Education: A Bachelor's degree is required.

Experience: At least one year of experience in the hospitality industry or one year experience in recruitment, marketing, public relations, and/or advisement at the university/college level is required.

Skills:  Excellent interpersonal skills are required.  Strong verbal and written communication skills are required.  The ability to work effectively with a diverse student population is required.  Computer literacy is required.

Other: The scope of this position requires occasional overnight travel and the ability to lift and carry materials and equipment of awkward shape weighing up to 40 pounds.  The position requires standing for long periods of time at trade shows, presentations, and job fairs.


1. Advises Hospitality Leadership undergraduate students by assisting them in the development of academic schedules appropriate for their stated educational goals.

2. Advises transfer students regarding transfer course equivalencies and the development of academic schedules.

3. Meets with prospective students on an individual basis throughout the year.

4. Serves as the Hospitality Leadership advisor for Student Orientation and Registration (SOAR) every summer, conducting both the advising session for students and parents and conducting individual academic advising.

5. Contributes to regional and local awareness of the Department of Hospitality Leadership by making at least ten informational presentations that are preapproved by the department head each academic year, along with the Student Ambassadors, to high schools and community colleges.

6. Represents the department at various all-campus fairs and recruiting events including, but not limited to, the Majors Fair, New Student Festival, Spring and Fall Showcases.

7. Facilitates job placement of current and graduating students by working with potential employers and posting all positions through social media.

8. Manages the department’s social media initiatives including, but not limited to, Google+, Facebook, and LinkedIn.

9. Develops and maintains departmental marketing and academic collateral materials.

10.  Writes at least five press releases for the department head approval each academic year.

11. Serves as Webmaster for the department’s webpage and attends WebPress training seminars.

12. Contributes to a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.

13. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses required by the Department Head.

14. Contributes to the overall success of the Department by performing all other duties and responsibilities as assigned.


The Academic Advisor/Marketing and Recruitment Specialist is supervised by the Department Head.




Factor 1: Professional Knowledge, Skill, and Technical Mastery

Level 2 - 900 Points: Entry-level professional knowledge of the principles, concepts, practices, and methods of non-technical administrative and managerial functions. Knowledge permits the employee to carry out basic recurring tasks and routine portions of assignments or to carry out less demanding professional elements of assignments in areas including communications, social sciences, art and design, education, and related functions while gaining in familiarity with the University's policies and goals, business practices and/or accounting systems. This level of knowledge permits the employee to schedule and carry out the steps of a limited operation or project to complete stages of a multi-phase project. Knowledge at this level is typically acquired through a combination of formal education and/or training and experience that includes a requirement for a college degree in an unspecified field or a specific background in a non-technical area. Knowledge requirements may also include a limited amount of related work experience.

Factor 2: Supervisory Responsibility

Level 1 - 50 Points: Typically, little, if any, supervision of others is required. The job may require irregular but occasional responsibility to direct the work of student workers and/or temporary or part-time workers. The nature of supervision is largely confined to assigning tasks to others and does not include a full range of supervisory responsibilities. The amount of time spent on directing the work of others is normally a small portion of total work time.

Factor 3: Interactions with Others

Level 3 - 250 Points: The purpose of interactions is to advise or counsel others to solve recurring and structured problems, and/or to plan or coordinate work efforts with other employees who are working toward common goals in situations where relationships are generally cooperative. Interactions are moderately structured and routine and may involve employees in different functions, students, and/or the general public. These types of interactions require normal interpersonal skills.

Factor 4: Job Controls and Guidelines

Level 2 - 250 Points: The employee carries out a group of procedures using the general methods and desired results indicated by the supervisor. Typically, standard operating procedures, handbooks, and/or reference manuals exist for most procedures, but the employee must select from the most appropriate of several guidelines and make minor adjustments to methods. Unforeseen situations are normally referred to others for resolution. Assignments are related in function and objective, but processes, procedures, or software varies from one assignment to another. Based on the assignment, the employee uses diverse, but conventional, methods, techniques, or approaches. Employees in jobs at this level may perform work that is moderately complex, but normally performed within a fairly narrow and specific functional area.

Factor 5: Managerial Responsibility

Level 2 - 400 Points: Work involves services including collecting, processing, and disseminating information and providing advice to others. Work activities may be complex and likely affect the accuracy, reliability, or acceptability of further processes or services to the extent that others rely on the advice given in order to make decisions. Work activities typically affect the efficiency of the department but have relatively minor effects on operations within the cost center. Individuals in jobs at this level are often responsible for actively documenting, monitoring, and controlling expenditures. Incumbents may recommend minor expenditures, but have no substantive authority over budgets.