The Recruitment Council serves as one of the four major councils of the SEM structure, reporting to the SEM Steering Committee and overseeing various subcommittees.
Duties and charges
The overall work of the Recruitment Council encapsulates the development of strategic goals for new student recruitment and strategies to attain those goals. Accordingly, this committee is assigned the following charges:
- In coordination with the Steering Committee, set enrollment goals for subpopulations of students (e.g., FTNICS, transfer students, graduate students, student representing underrepresented populations, international students, non-traditional students) to be achieved.
- Appoint subcommittees, as needed, and develop, review, and approve charges and action plans for these groups.
- Support the Steering Committee in establishing coordination and eliminating overlap of recruitment plans under academic colleges, Admissions, Graduate College, International Services, and other areas. Include coordination with college leadership or recruitment teams.
- Employ actions and modify processes that eliminate barriers that impair student success.
- Ensure recruitment strategies and tactics utilized throughout campus are consistent and best practices.
- Define performance indicators and measurable outcomes that can be used to assess the goals and strategies of this council.
- Review the scholarship program regarding how it pertains to the recruitment of students.
- Using institutional and external data, determine geographic markets to target.
- Review and analyze current recruitment activities (e.g., mailings, emails, texts, events, visits), and, based on best practices, industry research, and institutional data and history, make recommendations for any changes.
- Review and make recommendations regarding policies related to recruitment (e.g., admissions, scholarships, housing).
- Review and make recommendations regarding new student orientation programs (e.g., SOAR, online transfer, adult students, international students).
- Determine potential agreements and relationships related to outreach with local, state and regional community.