When you begin planning your project, please budget a minimum of six weeks for production time and two weeks for printing. Large projects, such as student recruitment materials, require both longer production and printing times. Depending on the office’s workload, smaller projects may be completed in a shorter time frame.
To ensure clear communication of process and outcome, a planning meeting is required when initiating a project. At this time, members of the creative services staff will discuss details concerning the project and develop a project brief that includes a production schedule.
Before the planning meeting, you may find it helpful to consider the following questions. All of the issues will be discussed in the initial interview, and the staff can be helpful in determining answers which are unclear.
- Who is the target audience?
- What goal or action is the project to accomplish?
- Will this project highlight what is unique about your program, department or college?
- If printed, how many copies of the publication will you need?
- Will the publication be mailed by itself, in an envelope or hand distributed?
- What budget number will be used for this project?
- Will photographs be utilized? Or are there existing, high resolution photos?
- When is the project needed?
- How does this project fit within your print and digital communications?
- Who is the primary contact?