Marketing Four-Year Degree Plan: Marketing Research option

The following is a sample schedule for this major - your actual schedule may vary.

The following degree plan, last reviewed 08/04/2023, is based on the 2023-24 catalog and Missouri State general education requirements.

First semester (fall)

Courses Hours
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Physical Science w/lab or Life Science w/lab 4
Total hours 15

Second semester (spring)

Courses Hours
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Human Cultures - Humanities 3
Total hours 15

Third semester (fall)

Courses Hours
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Human Cultures - Arts 3
Total hours 15

Fourth semester (spring)

Courses Hours
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Physical Science or Life Science 3
Cultural Competence (Take ANT-100, GRY-100, IDS-297, OR REL-110 to also count on globalization list) 3
Total hours 15

Fifth semester (fall)

Courses Hours
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Total hours 15

Sixth semester (spring)

Courses Hours
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Marketing Research List 3
Total hours 15

Seventh semester (fall)

Courses Hours
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Marketing Research List 3
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General Elective to bring total to 120 3
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Total hours 15

Eighth semester (spring)

Courses Hours
General Elective to bring total to 120 3
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Marketing Research List 3
Total hours 15

* Marketing Research List*

MKT 410 - Service Marketing

MKT 510 - Digital and Social Media Marketing

ITC 535 - Machine Learning

ITC 555 - Data Visualization

MGT 397 - Business Report Writing

TCM 337 - Quality Control and Measurement

TCM 359 - Principles of Project Management

GPA & credit hour requirements

Electives, as needed to bring total credit hours to 120 and upper division hours (300+) to 40.

GPA requirements include a minimum 2.00 Missouri State GPA and a minimum 2.50 combined GPA to apply for admission to the College of Business.

 

Degree plan last reviewed 08/04/2023.