Dr. Nancy K. Keith
Department
Role:
Faculty Emeritus
Campus:
Springfield
Details
Education
- PhD, Management Science and Marketing Research, 1978, Purdue University
- MBA, Quantitative Methods emphasis, University of Arkansas, 1974
- BS, Mathematics, University of Arkansas, 1973
Teaching
- QBA 237 Basic Business Statistics
- QBA 337 Applied Business Statistics
- QBA 737 Research Design and Analysis
- QBA 775 Quantitative Methods in Business Decision Making
- UHC 110 Freshman Honors Seminar
Research and professional interests
Research interests
- Experimental design
- Questionnaire and survey design
- Sampling
- Information technology
- Business ethics
- Statistical applications in the agriculture, food and pharmaceutical industries
Selected publications
- "Adapting the Marketing Educational Environment for Multi-Cultural Millennials: The Chinese Experience," Academy of Educational Leadership Journal, 2012 (at press)
- "Measuring Hotel Service Quality Perceptions: The Disparity between Comment Cards and LODGSERV," Academy of Marketing Studies Journal, 2012 (at press)
- "Managerial and Peer Influence on Ethical Behavioral Intentions in a Personal Selling Context," Journal of Promotion Management, 2011
- "Measuring Service Quality Perceptions of Restaurant Experiences: The Disparity between Comment Cards and DINESERV,"Journal of Food Service Business Research, 2011
- "Discrimination Tests: Evaluating Context Effects and Subject Reliability Using the Switchback Experimental Design," Journal of Targeting, Measurement and Analysis of Marketing, 2009
- "The Effect of Gender on the Importance of Business Ethics and Managerial Decisions: A Student Perspective," Delta Pi Epsilon Journal, 2009
- "The Relationship between Ethics Education Emphasis and College Business Students’ Perceptions of the Seriousness of Workplace Misbehaviors," Journal of Business and Training Education, 2009
- "Business Employee Ethical Misconduct and Managerial Disciplinary Actions: A Business Student Perspective," Business Education Digest, 2009
- "Ethics in Advertising: Differences in Industry Values and Student Perceptions," Academy of Marketing Studies Journal, 2008
- "A Comparison of the Ethical Perceptions of Prospective Personal Selling and Advertising Employees," Marketing Management Journal, 2008
Awards and honors
- U.S. Professor of the Year, Carnegie Foundation, 2010
- Governor’s Award for Excellence in Education, 2009
- University Award for Teaching, 2009
- Allied Academies Distinguished Research Award, 2007
- Dean’s Fellow in Teaching and Learning, 2007
- Delta Pi Epsilon Independent Research Award, 2007
- University Award for Research, 2006
- NABTE Review Outstanding Journal Article of the Year, 2006
- College of Business Administration Award for Teaching, 2005 and 2003