Political Engagement Project

Far too often, civic engagement in college means volunteering or some form of service learning. Yet for all of the educational and civic value of these activities, civic engagement is best fostered by a rich array of programs and activities along a continuum from non-political to explicitly political.

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Click to Count project

This experiment leverages social media ads running on Facebook--and directed at the approximately 210,000 Facebook users living within 25 miles of Springfield, Missouri. Over the experiment period, 2,600,612 individual impressions of the "Click to Count" ad were included on the Facebook pages of 126,620 account users within a 25 mile radius of Springfield--making this project relevant to most of Greene County.