Marketing

Major(s)

Marketing (Comprehensive)

Bachelor of Science

Major requirements (30 hours):

All students majoring in business must also satisfy all College of Business Core requirements. Hours required in the college core range from 36 to 51 depending on major.

Major core (15 hours):
  1. MKT 351(3), 360(3); 464(3) or 474(3); 472(3); QBA 337(3).
Complete one of the following options:
Advertising and Promotion option (15 hours):
  1. MKT 354(3); 380(3) or 515(3); 456(3), 510(3).
  2. One course from: MKT 380(3) or 515(3) if not taken to fulfill requirement number 1; MKT 480(3), 485(3); ART 100(3).
Marketing Management option (15 hours):
  1. MKT 354(3), 365(3), 410(3).
  2. Two courses from: MKT 352(3), 355(3), 452(3), 485(3), 510(3), 515(3); MGT 397(3).
Marketing Research option (15 hours):
  1. MKT 368(3), 570(3).
  2. Three courses from: MKT 410(3), MKT 510(3), ITC 535(3), ITC 555(3), MGT 397(3), TCM 337(3), TCM 359(3).
Professional Sales option (15 hours):
  1. MKT 352(3), 451(3), 452(3).
  2. Two courses from: MKT 355(3), 365(3), 410(3), 485(3)

University level requirements:

  1. General Education requirements
  2. General baccalaureate degree requirements

Minor(s)

Marketing

Bachelor of Arts
Bachelor of Fine Arts
Bachelor of Science
  1. MKT 350(3), 351(3).
  2. Three courses from: MKT 352(3), 354(3), 355(3), 360(3), 365(3), 380(3), 410(3), 451(3), 452(3), 455(3), 456(3), 472(3), 474(3), 476(3), 480(3), 485(3), 570(3).

Accelerated graduate program in Business Administration

Eligible Missouri State undergraduate students may apply for admission to the Master of Business Administration program and begin taking graduate course work as they complete the work for a bachelor’s degree. A maximum of 12 hours of graduate credit may be counted toward both the undergraduate and graduate degree (Mixed Credit). Refer to the Graduate Catalog for specific admission requirements.

Refer to Undergraduate Students Taking Graduate Classes for additional information and procedures for obtaining permission for Mixed Credit.

Accelerated graduate program in Cybersecurity

Eligible Missouri State undergraduate students in the College of Business may apply for admission to the Cybersecurity program and begin taking graduate course work as they complete the work for a bachelor’s degree. A maximum of six hours of graduate credit may be counted toward both the undergraduate and graduate degree (Mixed Credit). Refer to the Graduate Catalog for specific admission requirements.

Refer to Undergraduate Students Taking Graduate Classes for additional information and procedures for obtaining permission for Mixed Credit.