Dr. Wesley Friske



Role: Faculty
Campus: Springfield

Postal mail

Missouri State University
901 S. National Ave.
Springfield, MO 65897


Dr. Friske’s research area is marketing strategy. Within the broader domain of marketing strategy, he is currently interested in entrepreneurial marketing and corporate social responsibility (CSR). His research on entrepreneurial marketing often takes a regulatory or public policy perspective. For instance, he has investigated how marketing restrictions and taxes affect new venture creation, SME marketing strategies, and competition. He has also studied how SMEs and local governments collaborate to support cross-border logistics. His work in CSR is primarily focused on firm-level CSR communication strategies, such as voluntary reporting and sustainability reporting practices. Dr. Friske’s research appears or is forthcoming in a wide variety of peer-reviewed journals, including Electronic Commerce Research and Applications, Entrepreneurship Theory and Practice, Journal of Business Logistics, and Journal of Macromarketing, among others.



  • PhD, Business Administration: Marketing, 2015, Texas Tech University
  • MBA, Marketing, 2010, West Texas A&M University
  • BA, English: Teaching option, 2006, Montana State University


  • MKT 351 Consumer Behavior
  • MKT 360 Marketing Research
  • MKT 570 Advanced Marketing Research
  • MKT 596 Research Issues and Problems: Marketing
  • MKT 670/770 MBA Seminar in Marketing Research
  • MKT 790 MBA Seminar in Marketing

Professional experience

  • American Marketing Association (Entrepreneurial Marketing SIG)
  • Insights Association
  • Trout Unlimited (MSU Fly Fishing Club Advisor)

Research and professional interests

  • Marketing strategy
  • Entrepreneurial marketing
  • Corporate social responsibility (CSR)

Awards and honors

  • Abdul Ali Promising Research Award, The Global Research Symposium on Marketing and Entrepreneurship, 2018
  • Distinguished Research Award, The Institute for Global Business Research, 2018
  • Doctoral Student Teaching Award, Texas Tech University, 2015
  • Sheth Doctoral Consortium Representative, American Marketing Association, 2014
  • Outstanding Reviewer Award , Electronic Commerce Research and Applications, 2013
  • Doctoral Student Research Award, Texas Tech University, 2013
  • Best Poster Award, Society for Industrial and Organizational Psychology, 2010

Additional resources