Social media refers to online tools and services that allow Internet users to turn monologues (one to many) into dialogues (many to many), allowing users to transform from content readers to publishers.
Social media sites use personal profiles, allowing users to post information about themselves. The “social” aspect relates to these individuals finding others with similar interests and interacting with them through online communities, the sharing information and knowledge, and offering support and networking.
Social media is powerful because it allows for the easy sharing and re-purposing of existing content, expanding the reach of your content and enabling others to share it with their friends and networks. Popular social media services include Facebook, Twitter, Google+, LinkedIn, YouTube, Instagram, blogs and Flickr.
Missouri State University realizes the importance and value that social media tools and websites offer current and future students, faculty, staff, alumni and others. The best practices and guidelines offered here are to provide direction and clarity with respect to social media and the University’s participation to allow for it to be a positive experience for all those who participate.