Twitter is a micro-blogging service that allows users to create a 140 character post using the Twitter website, an instant messaging client, or your mobile device.
Twitter is a great way to stay in contact with a broad audience of followers and regulate content to a brief format that summarizes the information you are releasing. It can be best utilized to share news and events and to provide links to additional information.
No matter what type of Twitter account you create (University unit, alumni and development, student affairs, marketing and communications, etc.) you should always engage your audience by responding to questions promptly and providing more information when warranted. While it may seem obvious, please remember that you are tweeting on behalf of Missouri State University.