LinkedIn is a business-oriented social networking site that helps professionals connect and share information.
It allows users to post a public profile with their education, experience and resumes, recommend other users for employment purposes and make connections that further their goals and careers.
By connecting with other users and making professional relationships visible to your connections, you can expand your network of colleagues. This can help a user's career along and make business grow by assisting user's goals, whether it's related to a University unit or as an alumni networking with other Missouri State alums.
The primary audience on LinkedIn is working professionals. The most common user age ranges from 25 - 45.
It is important to understand who the average LinkedIn user is when thinking about using the service for marketing your University unit and to engage your audience. If your main goal is recruitment of prospective undergraduate students, LinkedIn is not the best choice of medium for you to convey your message. However, if your primary audience is alumni, graduate students, donors, or any other older, working professional, then LinkedIn may be a good fit with your University unit's goals.