LinkedIn is a business-oriented social networking site that helps professionals grow their networks and share information. Launched in 2003, LinkedIn is the world’s largest professional network with more than 259 million members from more than 200 countries (LinkedIn, 2013).
With LinkedIn, users create personal profiles that showcase their education, experience and resumes. Members may also recommend other users for employment purposes and make connections that further their goals and careers.
The key to LinkedIn is the philosophy that you’re connected to not only the people you know, but also to the people your connections know. Following that idea, LinkedIn helps users grow their networks through second and third degree connections. It also allows them to stay in touch with professional contacts even when they move, change jobs or switch email addresses.
By further developing their professional networks, users can advance their careers, establish themselves as experts in their fields and drive business growth, whether it's a University unit sharing information on their programs and events, or alumni attracting fellow graduates to their businesses.