The following guidelines are offered to promote consistency among the academic department web sites at Missouri State University. 

Marketing Guidelines

The academic web site should focus on and reflect the university's five "Undergraduate Marketing Messages" and the three broad themes of the "Public Affairs Mission".  

The department's public relations plan should blend the departmental web site with printed publications and promotional materials. 

The departmental web site lives in a dynamic environment and should reflect the news and images of the day.  Remember that students like to see people like themselves in academic settings.

Content Guidelines

A set of core topics is recommended for consistency in content presentation.  

Each academic department should list their undergraduate and graduate programs of study as direct links on their home page. 

The core sub-topics such as"Future and Current Students" and "Student Opportunities" are landing pages.  Landing pages should be engaging with interesting content and visuals.