Missouri State University

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Office of Web and New Media 

Minutes, February 24, 2009

Email Marketing

Presentation by Brad Mitchell and Lindsay Winchester

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Overview

  • Missouri State University now offers email marketing services through a third-party system called MagnetMail.
  • These tools are available to university departments and offices, and are intended for use in sending email to external audiences.
  • Emails intended for an internal audience are reviewed on a case-by-case basis.

Why use Email Marketing Services?

  • Cheaper than print
  • Ability to track who receives and opens the message
  • Link directly to your campaign website
Why use MagnetMail?
  • Support from the Office of Web and New Media
  • MagnetMail has special tools to prevent your messages from being labeled as Spam
  • Use of the missouristatemailings.org ‘From’ address will help the University avoid being blacklisted
Two Approaches to Email Marketing
  • Emailing a group of addresses you already have and develop a contact list
  • Have a campaign that grows over time as people subscribe
Cost
  • Emails can be sent through Magnet Mail for $0.03 per email recipient, and will be billed monthly.

Additional Services

  • Use of the generic Missouri State University template is available and free.
  • A unique template can be designed and developed for your organization.
  • You may also use the Missouri State template but have custom content designed and developed.
  • Both are available for an additional fee.

Features

Manage contacts and subscriptions

  • Upload contact lists as Excel .csv file
  • MagnetMail handles all unsubscribe requests automatically
  • Add, edit, delete and search for individuals in your contact group
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Manage and edit messages
  • Easily create HTML and Text versions of message
  • MagnetMail uses simple WYSIWYG editor
  • Preview both versions of your email message
  • Built-in Spam Checker will show you the likelihood that your message will be tagged as spam

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Track deliverability of your messages

  • View stats for all messages:
  • Sent
  • Delivered
  • Opened
  • Clicked
  • Bounced
  • Unsubscribed
  • Resend soft bounces to recipients
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Missouri State template and custom templates

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Getting Started