Logistics and Supply Chain Management (Comprehensive)

1. General Education Requirements - see General Education Program and Requirements section of catalog

2. COBA Admission and Program Requirements - see "College of Business Administration/Admission and Program Requirements" section of catalog

3. Major Requirements

   1. MKT 430(3), 440(3), 450(3), 460(3)

   2. Complete four courses from: MKT 351(3), 352(3), 360(3), 394(3), 464(4) or 474(3), 472(3); MGT 367(3); MGT 368(3); QBA 337(3); GRY 321(3)

4. General Baccalaureate Degree Requirements - see General Baccalaureate Degree Requirements section of catalog

Marketing (Comprehensive)

1. Education Requirements - see General Education Program and Requirements section of catalog

2. COBA Admission and Program Requirements - see “College of Business Administration/Admission and Program Requirements” section of catalog

3. Major Requirements

   1. MKT 351(3), 360(3); 464(3) or 474(3), 472(3); QBA 337(3)

   2. Complete one of the following options:

      1. Advertising and Promotion:

         1. MKT 354(3); 380(3) or 390(3); 456(3)

         2. Complete two of the following: MKT 352(3); 380(3) or 390(3) if not taken to fulfill requirement No. 1 above; 480(3) or 510(3); ART 100(3)

      2. Marketing Management:

         1. MKT 352(3), 430(3); MGT 397

         2. Complete two of the following: MKT 354(3), 452(3), 470(3); 476(3) or 510(3)

      3. Marketing Research

         1. MKT 352(3), 470:(3), 596(3); SOC 305(3); MGT 397 or ENG 321(3)

         2. Recommended electives (not required): MKT 354(3); MGT 561(3)

      4. Retailing/Merchandising:

         1. MKT 352(3), 355(3), 455(3); MKT 394 or 596(3); CTM 187 or MKT 510(3)

         2. Recommended electives (not required): MGT 341(3); MKT 354(3); ART 223(3); HID 343(3); CTM 482(2)

      5. Sales/Sales Management:

         1. MKT 352(3), 451(3), 452(3); MKT 485 or MGT 486(3)

         2. Complete one course from: MGT 345(3); MKT 354(3), MKT 355(3)

         3. Recommended electives (not required): MGT 343(3), 450(3); THE 123(3), 125(2)

4. General Baccalaureate Degree Requirements - see General Baccalaureate Degree Requirements section of catalog

Advertising and Promotion

1. MKT 350(3), 351(3), 354(3), 456(3)
2. Complete two courses from: ART 100(3); MKT 352(3), 380(3), 390(3); 480(3) or 510(3)

e-Business

CIS 370(3) or 510(3); FGB 510(3); MKT 450(3), 510(3); MKT 596(3) or CIS 591(3) – only if senior project is e-business related

International Marketing

1. MKT 350(3), 474(3); MGT 340(3), 447(3)
2. Complete one course from: MKT 464(3); ECO 346(3), 565(3), FGB 582(3); ACC 506(3)

Logistics and Supply Chain Management

1. MKT 350(3), 430(3), 440(3), 450(3)
2. Complete one course from: MGT 367(3); MKT 460(3), 464(3)

Marketing

1. MKT 350(3), 351(3)

2. Complete four courses from: MKT 352(3), 354(3), 355(3), 360(3), 380(3), 430(3), 451(3), 452(3), 455(3), 456(3), 470(3), 472(3), 474(3), 476(3), 480(3), 485(3)

Retailing/Merchandising

MGT 320 or 340(3); MKT 350(3), 351(3), 352 or 354(3), 355(3), 455(3)

Selling

1. MKT 350(3), 351(3), 352(3), 451(3), 452(3)

2. Complete one course from: MKT 485(3); MGT 345(3), 397(3), 486(3)

Note: Electives are offered since a minimum of nine additional hours not counted as requirements for any major or other minor and exclusive of “problems” and “reading” courses, is required for the completion of any minor in business. Students not meeting this requirement must select additional courses from the list of recommended electives.

Marketing Courses

MKT 150 Marketing Fundamentals

A survey of marketing designed to serve various groups of students - those from other colleges/departments who would like to develop a broad understanding of marketing, those who are undecided about a major and would like to explore marketing as a possibility; and those who desire to take a contemporary marketing course to assist them in their present career path. May not be taken for credit by students who have previously received credit for MKT 350. 3(3-0) F,S

MKT 300 Service Learning in Marketing

Prerequisite: 30 hours and concurrent registration in a marketing course designated as a service learning offering; and undergraduate business majors must be admitted to COBA. This service component for an existing course incorporates community service with classroom instruction in Marketing to provide an integrative learning experience that addresses the practice of citizenship and promotes an awareness of and participation in public affairs. Includes 40 hours of service that benefits an external community organization, agency, or public service provider. Approved service placements and assignments will vary depending on the specific course topic and learning objectives; a list of approved placements and assignments is available from the instructor and the Citizenship and Service Learning Office. May be repeated but no more than two hours of service learning may count toward graduation. 1 D

MKT 350 Principles of Marketing

Prerequisite: 54 credit hours and PSY 121; and undergraduate business majors must be admitted to COBA. Structure, functions, principles and methods employed in discovering and translating consumer needs and wants into product and service specifications and then transferring these goods and services from producers to consumers or users. 3(3-0) F,S

MKT 351 Consumer Market Behavior

Prerequisite: MKT 350; and undergraduate business majors must be admitted to COBA. Influence of cultural, social, and psychological factors on consumer and customer behavior evidenced through behavioral science research. 3(3-0) F,S

MKT 352 Personal Selling

Prerequisite: MKT 350; and undergraduate business majors must be admitted to COBA. Principles and methods of effective personal selling, customer analysis and methods of sales presentations, and planning and coordinating the sales function. 3(3-0) F,S

MKT 354 Principles of Advertising

Prerequisite: MKT 350; and undergraduate business majors must be admitted to COBA. Advertising purposes, principles and procedures; development of appeals, media selection, layout, copy preparation; measures of advertising effectiveness. 3(3-0) F,S

MKT 355 Principles of Retailing

Prerequisite: MKT 350; and undergraduate business majors must be admitted to COBA. The application of retailing principles to real-world issues. Students are challenged to solve retailing scenarios using an "experience-based" format. 3(3-0) F

MKT 360 Marketing Research

Prerequisite: MKT 350 and QBA 337; and undergraduate business majors must be admitted to COBA. Basic research techniques designed to introduce the student to modern research procedures and the research process. Emphasis placed on research techniques to collect, analyze, and interpret research information as a basis for improved decision-making; and for the development of marketing strategies and policies. 3(3-0) F,S

MKT 380 Creative Advertising

Prerequisite: MKT 354; and undergraduate business majors must be admitted to COBA. An advanced course in the creation of broadcast and print advertising. Emphasizes strategic planning, developing creative concepts and assistance in writing and polishing copy and visuals within an ad, execution of finished product, and refining presentation skills. 3(3-0) F

MKT 390 Promotion Management and Implementation

Prerequisite: MKT 354; and undergraduate business majors must be admitted to COBA. A study of the promotional mix. Attention is focused on sales promotion, its design and implementation; including research, planning, target market assessment, budgeting, vehicle selection, and measures of efficiency and effectiveness. Topics include the buying and selling of mix elements, both traditional and non-traditional. 3(3-0) F,S

MKT 394 Cooperative Education in Marketing

Prerequisite: acceptance into Cooperative Education Program and permission of the department head; and undergraduate business majors must be admitted to COBA. The opportunity to earn academic credit in a planned learning process that integrates academic training with supervised work experience. This is a variable content course that may be repeated to a total of 6 semester hours in Cooperative Education. 1-3 F,S

MKT 410 Entertainment and Services Marketing

Prerequisite: MKT 350; and undergraduate business majors must be admitted to COBA. The study, observation and application of specialized principles and practices in the area of entertainment, marketing of sports, performing arts, concerts, conventions and exposition activities. 3(3-0) F,S

MKT 430 Introduction to Logistics

Prerequisite: MKT 350 and MGT 340; and undergraduate business majors must be admitted to COBA. Analysis of the activities and decisions necessary to plan, implement and control private and public physical distribution and transportation channel systems. Emphasis on physical, human, informational and organizational system components. 3(3-0) F,S

MKT 440 Logistics Models

Prerequisite: MKT 430; and undergraduate business majors must be admitted to COBA. This course investigates the role of information management and decision support methods in the planning and management of supply chains and related processes. The course addresses techniques and methods used in facility location; forecasting; inventory control; routing and scheduling; purchasing; warehousing and other activities. 3(3-0) F

MKT 450 Supply Chain Management

Prerequisite: MKT 350 or FGB 510; and undergraduate business majors must be admitted to COBA. This course emphasizes the adoption of a supply chain orientation toward business and the need for more effective inter-firm relationships and operational processes. Topics include the structure and dynamics of supply chains; finance; operations; the global supply chain environment; forecasting/demand management; process analysis; inventory; performance measurement; inter-functional and inter-organizational relationships; and the role of information systems and the internet. 3(3-0) F,S

MKT 451 Advanced Selling

Prerequisite: MKT 352; and undergraduate business majors must be admitted to COBA. Advanced Selling is designed for the serious sales student. Concepts discussed in MKT 352 will be applied during this course. In addition, the course will delve into issues in selling and sales management that will impact their future in these positions. 3(3-0) F,S

MKT 452 Sales Management

Prerequisite: MKT 352; and undergraduate business majors must be admitted to COBA. Management aspects of personal selling, selection and recruiting of salesmen, sales training and sales meetings, compensation plans, incentive programs, planning of sales territories and analysis of sales data, etc. 3(3-0) F,S

MKT 455 Advanced Retailing Practices

Prerequisite: MKT 355; and undergraduate business majors must be admitted to COBA. An advanced study of retail buying practices, resident buying offices, domestic and foreign markets, fashion, promotion, color dynamics, display, inventory control, store location, customer services, pricing, sales projection, and research. 3(3-0) S

MKT 456 Advanced Advertising

Prerequisite: MKT 354; and undergraduate business majors must be admitted to COBA. Further develops skills in advertising strategy and design. Activity includes campaign design and development, strategic planning, media buying strategy, national, global and ethical issues; recent developments in advertising will also be addressed. 3(3-0) F,S

MKT 460 Logistics and Supply Chain Strategy

Prerequisite: MKT 440 and MKT 450; and undergraduate business majors must be admitted to COBA. This course requires the students to integrate concepts learned throughout their academic experience into a combined analysis of current events and the completion of a corporate project. Analysis of comprehensive cases incorporating strategic and tactical decisions throughout the entire supply chain management process is required. The students' analyses culminate in presentations to their corporate clients. 3(3-0) S

MKT 464 International Logistics and Global Supply Chain Management

Prerequisite: MKT 430 or MKT 450; and undergraduate business majors must be admitted to COBA. Principles of logistics activities in international business with special emphasis on transportation, global sourcing, customs issues, import-export opportunities, customs documentation, the role of government in international transactions, customer service, and global supply chain management. Special emphasis is placed on current events and their effect on the marketing and logistics activities of organizations. Cannot receive credit for both MKT 464 and MKT 764. 3(3-0) F

MKT 470 Advanced Marketing Research

Prerequisite: MKT 350 and MKT 360; and undergraduate business majors must be admitted to COBA. Modern research techniques; problems of marketing and the use of research techniques; problems of marketing and the use of research information as a basis for establishing marketing policies and strategy. 3(3-0) S

MKT 472 Advanced Marketing

Prerequisite: MKT 351; and MKT 360 or concurrent enrollment; and undergraduate business majors must be admitted to COBA. An analysis of the marketing concepts, functions, and principles involved in planning, implementing, and evaluating the total marketing program of various organizations. 3(3-0) F,S

MKT 474 International Marketing

Prerequisite: MKT 350; and undergraduate business majors must be admitted to COBA. Management of marketing functions in a multinational context where the parameters differ from those of domestic marketing. 3(3-0) F,S

MKT 476 Futuristics: Business and Society

Prerequisite: MKT 350; and undergraduate business majors must be admitted to COBA. This course compares and analyzes the diverging views of an "economy of abundance" versus that of an "economy of scarcity." Major emphasis is directed toward predicting future changes in and the impact on the nature of firm, consumer life-styles, and society in general. 3(3-0) D

MKT 480 Advertising Campaigns

Prerequisite: MKT 350 and MKT 354 and MKT 456 and permission; and undergraduate business majors must be admitted to COBA. Advanced advertising techniques are applied to the formation of a comprehensive advertising campaign while working in an advertising agency-like atmosphere. Presentation(s) of the campaign will be made formally to students, faculty, and advertising executives, and may culminate in participation at the annual competition of the American Advertising Federation (AAF). 3(3-0) S

MKT 485 Marketing Yourself

Prerequisite: MKT 350; and undergraduate business majors must be admitted to COBA. A participative course designed to provide students with information regarding the skills necessary to succeed in their professional career. 3(3-0) F,S

MKT 494 Executive Internship-Marketing

Prerequisite: permission of the department head; and undergraduate business majors must be admitted to COBA. Opportunity to obtain simultaneously the practical as well as the theoretical knowledge through internship with cooperating business executives. May be repeated to a total of 3 hours. 1-3 F,S

MKT 496 Readings in Business Administration-Marketing

Prerequisite: permission of the department head; and undergraduate business majors must be admitted to COBA. Planned readings designed to intensify and supplement the study of marketing. 1-2 F,S

MKT 497 Topics in Marketing

Prerequisite: MKT 350 and permission of the department head; and undergraduate business majors must be admitted to COBA. A variable content course, with topics that can change from semester to semester depending upon student and faculty interests. Topics generally require previous study in marketing. Examples: marketing of professional services, marketing of not-for-profit organizations, international marketing research, industrial marketing, physical distribution, sales forecasting, and legal issues of marketing. May be repeated to a total of 3 hours. 1-3 D

MKT 500 Marketing Concepts for Managers

Prerequisite: permission of a director of a COBA Graduate Program. Comprehensive study of the fundamentals of marketing. Designed for graduate students who have not had an undergraduate course in marketing. Will not be counted in the hours required for a COBA undergraduate or graduate degree. May be taught concurrently with MKT 600. Cannot receive credit for both MKT 600 and MKT 500. 3(3-0) F,S

MKT 510 E-Marketing

Prerequisite: FGB 510 or MKT 354 or MKT 355; and undergraduate business majors must be admitted to COBA. An examination of the concepts, strategies, and applications involved in Electronic Marketing, including use of the web, electronic mail, and other direct response advertising media for conducting e-Business. May be taught concurrently with MKT 610. Cannot receive credit for both MKT 610 and MKT 510. 3(3-0) F,S

MKT 596 Research Issues and Problems: Marketing

Prerequisite: MKT 360 and permission of the department head; and undergraduate business majors must be admitted to COBA. Research issues and projects growing from particular needs which may require additional depth or breadth of study. Outline of study must be approved prior to enrolling. May be repeated to a total of 3 hours. May be taught concurrently with MKT 686. Cannot receive credit for both MKT 686 and MKT 596. 1-3 F,S

MKT 600 Marketing Concepts for Managers

Prerequisite: permission of a director of a COBA Graduate Program. Comprehensive study of the fundamentals of marketing. Designed for graduate students who have not had an undergraduate course in marketing. Will not be counted in the hours required for a COBA undergraduate or graduate degree. May be taught concurrently with MKT 500. Cannot receive credit for both MKT 500 and MKT 600. 3(3-0), F,S

MKT 610 e-Marketing

Prerequisite: MKT 600 or MKT 672; and FGB 610. An examination of the concepts, strategies, and applications involved in Electronic Marketing, including use of the web, electronic mail, and other direct response advertising media for conducting e-Business. May be taught concurrently with MKT 510. Cannot receive credit for both MKT 510 and MKT 610. 3(3-0), F,S

MKT 686 Research Issues and Problems: Marketing

Prerequisite: permission of department head. Recommended Prerequisite: MKT 360. Research issues and projects growing from particular needs which may require additional depth or breadth of study. Outline of study must be approved prior to enrolling. May be repeated to a total of 3 hours. May be taught concurrently with MKT 596. Cannot receive credit for both MKT 596 and MKT 686. 1-3, D

MKT 730 Logistics and Transportation

Prerequisite: MKT 600 or equivalent. This course introduces students to the concepts and terminology associated with the planning and management of logistics activities. The course investigates introductory decisions in inventory management, warehousing, transportation, customer service, performance measurement, and others. 3(3-0), F,S

MKT 740 Supply Chain Models and Systems

Prerequisite: MKT 730. This course addresses concepts, techniques and systems used in supply chain management and decision support. Specific areas include ERP systems, manufacturing planning and management techniques and systems, inventory management, warehouse layout, distribution management, routing and scheduling, process analysis, network analysis and the application of simulation and optimization techniques. 3(3-0), F

MKT 750 Supply Chain Management Seminar

Prerequisite: MKT 730 or FGB 610. This course emphasizes the adoption of a supply chain orientation toward business and the need for more effective inter-firm relationships and operational processes. The course incorporates analyses of comprehensive cases involving strategic and tactical decisions throughout product and service supply chains in a domestic and global environment. 3(3-0), F

MKT 760 Logistics and Supply Chain Management

Prerequisite: MKT 740 or MKT 750. This course serves as a capstone experience involving actual company projects, a comprehensive supply chain simulation exercise, and the identification and discussion of current events in logistics and supply chain management. Class sessions are augmented by discussions of current events involving logistics and supply chain management. 3(3-0), S

MKT 764 International Logistics and Global Supply Chain Management

Prerequisite: MKT 600 or equivalent. Theory and practice of logistics activities in international business with special emphasis on transportation, global sourcing, customs issues, import-export opportunities, customs documentation, the role of government in international transactions, customer service, and global supply chain management. Special emphasis is placed on current events and their effect on the marketing and logistics activities of organizations. Cannot receive credit for both MKT 764 and MKT 464. 3(3-0), S

MKT 770 Seminar in Marketing Research

Prerequisite: 12 graduate hours in business administration and economics including MKT 772. Designed to enable students through first-hand experience to understand the various parts of research papers, methods of gathering data, appropriate tests of information, and interpretation of findings, including implications for further study. 3(3-0) F

MKT 772 Marketing Management

Prerequisite: MKT 600 or equivalent. Theoretical bases of marketing concepts, principles and strategies; development, acceptance and expected future direction of emerging marketing practices. 3(3-0), F,S

MKT 774 International Marketing

Prerequisite: MKT 600 or equivalent. Advanced management, theory, and analysis of marketing functions in a multinational context where the parameters differ from those of domestic marketing. Students are required to complete a research project in the course area. 3(3-0), F,S

MKT 776 Futuristics: Business and Society

Prerequisite: MKT 600 or equivalent. This course compares and analyzes the diverging views of an "economy of abundance" versus that of an "economy of scarcity." Major emphasis is directed toward predicting further changes in and the impact on the nature of firm, consumer life-styles, and society in general. Students are required to complete a research project in the course area. 3(3-0), D

MKT 790 Seminar in Marketing

Prerequisite: 15 graduate hours in business administration and economics and permission of the coordinator of graduate studies. Critical evaluation and analysis of theory, research, and practice in marketing. 3(3-0), D

MKT 794 Internship: Marketing

Prerequisite: permission of director of the appropriate graduate program and department head. In consultation with the coordinating professor, the student is engaged in first-hand experience with a business, organization, or other professional entity. A portfolio of assigned work shall be collected, examined and evaluated during the semester. 3(3-0), F,S

MKT 796 Independent Study: Marketing

Prerequisite: permission of department head. In consultation with coordinating professor, student selects a specific area of emphasis (related to the degree program) for a significant, in-depth study, with particular emphasis on research. 1-3, F,S

MKT 799 Thesis

Prerequisite: permission of department head. Independent research and study connected with preparation of thesis. 1-6, D

Quantitative Business Analysis Courses

QBA 237 Basic Business Statistics

Prerequisite: CIS 101 or CSC 101; and grade of C or better in MTH 135 or higher (excluding MTH 130, formerly MTH 145). Collection, analysis, interpretation and presentation of data related to business, measures of central tendency and dispersion, elementary probability, probability distributions, sampling, standard error, interval estimation, hypothesis testing, regression analysis. Computer statistical packages will be utilized in analysis of a variety of applications problems. A student may not receive credit toward a degree for more than one of the following courses: AGR 330, ECO 308, QBA 237, MTH 340, PSY 200, REC 331, SOC 302. 3(3-0) F,S

QBA 337 Applied Business Statistics

Prerequisite: QBA 237 or equivalent; and undergraduate business majors must be admitted to COBA. Business application of hypothesis testing, tests of goodness of fit and independence, analysis of variance, regression analysis and correlation, nonparametric methods, time series and forecasting, statistical process control, and decision theory. Computer statistical packages will be utilized in analysis of a variety of applications problems. 3(3-0) F,S

QBA 500 Statistical Methods in Business Research

Prerequisite: permission of a director of a COBA Graduate Program. Comprehensive study of the fundamentals of statistics. Designed for graduate students who have not had an undergraduate statistics course. This course will not be counted in the hours required for a COBA undergraduate or graduate degree. May be taught concurrently with QBA 600. Cannot receive credit for both QBA 600 and QBA 500. 3(3-0) F,S

QBA 600 Statistical Methods in Business Research

Prerequisite: permission of a director of a COBA Graduate Program. Comprehensive study of the fundamentals of statistics. Designed for graduate students who have not had an undergraduate statistics course. This course will not be counted in the hours required for a COBA undergraduate or graduate degree. 3(3-0), F,S

QBA 737 Research Design and Analysis

Prerequisite: QBA 775 or concurrent enrollment. Advanced statistical methods for conducting research in business and economics. Discussion and application of design procedures, hypotheses formulation, data collection and data analysis. Topics include regression analysis, and analysis of variance, multivariate analysis, experimental design, nonparametric methods, etc. Computer statistical packages will be used extensively. 3(3-0), S

QBA 775 Quantitative Methods in Business Decision Making

Prerequisite: QBA 600 or equivalent. A study of quantitative methods used to improve the decision-making process in business. Major topics include constrained optimization models, simulation models, and decision theory. 3(3-0), F,S