Missouri State University

Office of the Registrar

Undergraduate Catalog

2014-15 preliminary edition, April 2014

Marketing

Major(s)

Marketing (Comprehensive)

Bachelor of Science
  1. General Education Requirements - see General Education Program and Requirements section of catalog

  2. College of Business Admission and Program Requirements - see College of Business Admission and Program Requirements section of catalog

  3. Major Requirements

    1. MKT 351(3), 360(3); 464(3) or 474(3), 472(3); QBA 337(3)

    2. Complete one of the following options:

      1. Advertising and Promotion:

        1. MKT 354(3); 380(3) or 390(3); 456(3)

        2. Complete two of the following: MKT 352(3); 380(3) or 390(3) if not taken to fulfill requirement No. 1 above; MKT 480(3) or 510(3); ART 100(3)

      2. Marketing Management:

        1. MKT 352(3), 430(3); MGT 397(3)

        2. Complete two of the following: MKT 354(3), 355(3), 410(3), 452(3); 476(3) or 510(3); 570(3)

      3. Marketing Research

        1. MKT 352(3), 570(3), 596(3); MGT 397(3) or ENG 321(3); SOC 305(3)

        2. Recommended electives (not required): MKT 354(3); 410(3); MGT 561(3)

      4. Sales/Sales Management:

        1. MKT 352(3), 451(3), 452(3); MKT 485 or MGT 486(3)

        2. Complete one course from: BUS 550/LAW 550(3); MGT 345(3); MKT 354(3), 355(3), 410(3), 430(3)

        3. Recommended electives (not required): MGT 367(3), 450(3); THE 125(2), 222(3)

  4. General Baccalaureate Degree Requirements - see General Baccalaureate Degree Requirements section of catalog

Minor(s)

Marketing

Bachelor of Applied Science
Bachelor of Arts
Bachelor of Fine Arts
Bachelor of Science
  1. MKT 350(3), 351(3)

  2. Complete four courses from: MKT 352(3), 354(3), 355(3), 360(3), 380(3), 410(3), 430(3), 451(3), 452(3), 455(3), 456(3), 472(3), 474(3), 476(3), 480(3), 485(3), 570(3)

Accelerated Master of Business Administration

Undergraduate majors in the College of Business may apply for admission to the Master of Business Administration program during the second semester of their junior year. If accepted, up to 6 hours of 600- or 700-level courses taken in the senior year may be counted toward both the undergraduate and graduate degrees (Mixed Credit). Refer to the Graduate Catalog for more information.

For courses to be designated as Mixed Credit, the graduate advisor, undergraduate department head, and Graduate College dean must approve by signing the Permission for Mixed Credit form. This form must be provided to the Office of the Registrar in Carrington Hall 320 no later than the end of the Change of Schedule Period for the semester.