Missouri State University

Office of the Registrar

Undergraduate Catalog

2014-15 first edition, July 2014

Marketing Courses

Marketing (MKT) courses

  • MKT 150 Marketing Fundamentals

    A survey of marketing designed to serve various groups of students - those from other colleges/departments who would like to develop a broad understanding of marketing, those who are undecided about a major and would like to explore marketing as a possibility; and those who desire to take a contemporary marketing course to assist them in their present career path. Cannot be taken for credit by students who have previously received credit for MKT 350.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Fall, Spring

    Projected offerings

  • MKT 300 Service Learning in Marketing

    Prerequisite: 30 hours and concurrent registration in a marketing course designated as a service learning offering; and undergraduate business majors must be admitted to degree program.

    This service component for an existing course incorporates community service with classroom instruction in Marketing to provide an integrative learning experience that addresses the practice of citizenship and promotes an awareness of and participation in public affairs. Includes 40 hours of service that benefits an external community organization, agency, or public service provider. Approved service placements and assignments will vary depending on the specific course topic and learning objectives; a list of approved placements and assignments is available from the instructor and the Citizenship and Service Learning Office. May be repeated.

    Credit hours:
    1
    Lecture contact hours:
    Lab contact hours:

    Typically offered: Upon demand

    Projected offerings

  • MKT 350 Principles of Marketing

    Prerequisite: 54 credit hours and PSY 121; and undergraduate business majors must be admitted to degree program.

    Structure, functions, principles and methods employed in discovering and translating consumer needs and wants into product and service specifications and then transferring these goods and services from producers to consumers or users.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Fall, Spring

    Projected offerings

  • MKT 351 Consumer Market Behavior

    Prerequisite: MKT 350; and undergraduate business majors must be admitted to degree program.

    Influence of cultural, social, and psychological factors on consumer and customer behavior evidenced through behavioral science research.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Fall, Spring

    Projected offerings

  • MKT 352 Personal Selling

    Prerequisite: MKT 350; and undergraduate business majors must be admitted to degree program.

    This course teaches the Principles of Sales as a toolkit, which in addition to being useful to a salesperson will also be found useful by most people in everyday life. Students will learn the nuts and bolts of a sales call from start to finish, as well as different customers that will be encountered, different kinds of relationships, ethics, communication skills and adaptive selling. Students will have the opportunity to apply what they have learned during the semester by participating in mock sales calls with salespeople from the community.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Fall, Spring

    Projected offerings

  • MKT 354 Principles of Advertising

    Prerequisite: MKT 350; and undergraduate business majors must be admitted to degree program.

    Advertising roles, principles and procedures; development of creative strategies, media selection-including traditional media as well as nontraditional media, social networking, guerrilla, online, promotion, mobile, and event-basic design, layout and copy development; measures of advertising effectiveness. Includes the development of an integrated campaign.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Fall, Spring

    Projected offerings

  • MKT 355 Principles of Retailing

    Prerequisite: MKT 350; and undergraduate business majors must be admitted to degree program.

    The application of retailing principles to real-world issues. Students are challenged to solve retailing scenarios using an "experience-based" format.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Fall

    Projected offerings

  • MKT 360 Marketing Research

    Prerequisite: MKT 350 and QBA 337; and undergraduate business majors must be admitted to degree program.

    Basic research techniques designed to introduce the student to modern research procedures and the research process. Emphasis placed on research techniques to collect, analyze, and interpret research information as a basis for improved decision-making; and for the development of marketing strategies and policies.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Fall, Spring

    Projected offerings

  • MKT 380 Creative Advertising

    Prerequisite: MKT 354; and undergraduate business majors must be admitted to degree program.

    An advanced course in the creation of broadcast and print advertising. Emphasizes strategic planning, developing creative concepts and assistance in writing and polishing copy and visuals within an ad, execution of finished product, and refining presentation skills.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Fall

    Projected offerings

  • MKT 390 Promotion Management and Implementation

    Prerequisite: MKT 354; and undergraduate business majors must be admitted to degree program.

    A study of the promotional mix. Attention is focused on sales promotion, its design and implementation; including research, planning, target market assessment, budgeting, vehicle selection, and measures of efficiency and effectiveness. Topics include the buying and selling of mix elements, both traditional and non-traditional.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Fall, Spring

    Projected offerings

  • MKT 394 Cooperative Education in Marketing

    Prerequisite: acceptance into Cooperative Education Program and permission of the department head; and undergraduate business majors must be admitted to degree program.

    The opportunity to earn academic credit in a planned learning process that integrates academic training with supervised work experience. This is a variable content course that may be repeated to a total of 6 semester hours in Cooperative Education.

    Credit hours:
    1-3
    Lecture contact hours:
    Lab contact hours:

    Typically offered: Fall, Spring

    Projected offerings

  • MKT 410 Entertainment and Services Marketing

    Prerequisite: MKT 350; and undergraduate business majors must be admitted to degree program.

    The study, observation and application of specialized principles and practices in the area of entertainment, marketing of sports, performing arts, concerts, conventions and exposition activities.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Fall, Spring

    Projected offerings

  • MKT 430 Introduction to Logistics

    Prerequisite: MKT 350 and MGT 340; and undergraduate business majors must be admitted to degree program.

    Analysis of the activities and decisions necessary to plan, implement and control private and public physical distribution and transportation channel systems. Emphasis on physical, human, informational and organizational system components.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Fall, Spring

    Projected offerings

  • MKT 440 Logistics Models

    Prerequisite: MKT 430; and undergraduate business majors must be admitted to degree program.

    This course investigates the role of information management and decision support methods in the planning and management of supply chains and related processes. The course addresses techniques and methods used in facility location; forecasting; inventory control; routing and scheduling; purchasing; warehousing and other activities.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Fall, Spring

    Projected offerings

  • MKT 450 Supply Chain Management and Sustainability

    Prerequisite: MKT 350 or BUS 510; and undergraduate business majors must be admitted to degree program.

    This course emphasizes the adoption of a supply chain orientation to achieve competitive advantage and value creation through efficient and effective inter-firm buyer/seller relationships and logistical processes. In addition to traditional supply chain management topics the course will emphasize social, economic and environmental dimensions of sustainability throughout all aspects of the course including: raw materials, procurement, production, transportation, packaging, distribution, marketing, facilities location and retail store design.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Fall, Spring

    Projected offerings

  • MKT 451 Advanced Selling

    Prerequisite: MKT 352; and undergraduate business majors must be admitted to degree program.

    Advanced Selling is designed for the serious sales student. Concepts discussed in MKT 352 will be applied during this course. In addition, the course will delve into issues in selling and sales management that will impact their future in these positions.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Fall, Spring

    Projected offerings

  • MKT 452 Sales Management

    Prerequisite: MKT 352; and undergraduate business majors must be admitted to degree program.

    This course is designed to prepare students for a sales management position. Students will learn what information and resources are necessary to create and maintain a successful sales force. In addition, students will learn how to measure and influence performance, how to motivate salespeople, proper recruitment, selection and training techniques, compensation strategies and current trends in sales management.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Fall, Spring

    Projected offerings

  • MKT 455 Advanced Retailing Practices

    Prerequisite: MKT 355; and undergraduate business majors must be admitted to degree program.

    An advanced study of retail buying practices, resident buying offices, domestic and foreign markets, fashion, promotion, color dynamics, display, inventory control, store location, customer services, pricing, sales projection, and research.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Spring

    Projected offerings

  • MKT 456 Advanced Advertising

    Prerequisite: MKT 354; and undergraduate business majors must be admitted to degree program.

    Further develops skills in advertising strategy and design. Includes campaign development-both traditional and nontraditional media. Explores careers in integrated marketing communications. Strong emphasis on business to business promotion, events marketing, and presentation skill development. Includes one or more service learning campaigns.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Fall, Spring

    Projected offerings

  • MKT 460 Logistics and Supply Chain Strategy

    Prerequisite: MKT 440 or MKT 450; and undergraduate business majors must be admitted to degree program.

    This course requires the students to integrate concepts learned throughout their academic experience into a combined analysis of current events and the completion of a corporate project or case study. Analysis of comprehensive cases incorporating strategic and tactical decisions throughout the entire supply chain management process is required.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Fall, Spring

    Projected offerings

  • MKT 464 International Logistics and Global Supply Chain Management

    Prerequisite: MKT 350; and undergraduate business majors must be admitted to degree program.

    Principles of logistics activities in international business with special emphasis on transportation, global sourcing, customs issues, import-export opportunities, customs documentation, the role of government in international transactions, customer service, and global supply chain management. Special emphasis is placed on current events and their effect on the marketing and logistics activities of organizations. Cannot receive credit for both MKT 464 and MKT 764.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Fall

    Projected offerings

  • MKT 472 Advanced Marketing

    Prerequisite: MKT 351 and MKT 360; and undergraduate business majors must be admitted to degree program.

    An analysis of the marketing concepts, functions, and principles involved in planning, implementing, and evaluating the total marketing program of various organizations.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Fall, Spring

    Projected offerings

  • MKT 474 International Marketing

    Prerequisite: MKT 350; and undergraduate business majors must be admitted to degree program.

    This course investigates the cultural impact on markets and institutions affecting international trade. Students will study cross-cultural comparisons of attitudes and beliefs about marketing practices and products. The course provides an in-depth look into the effects of culture, business climate and business practices on each of the elements of marketing to provide an awareness of differences in markets and consumer behavior. Marketing management, competitiveness, sustainability and negotiation applications are discussed throughout the course.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Fall, Spring

    Projected offerings

  • MKT 476 Futuristics: Business and Society

    Prerequisite: MKT 350; and undergraduate business majors must be admitted to degree program.

    This course compares and analyzes the diverging views of an "economy of abundance" versus that of an "economy of scarcity." Major emphasis is directed toward predicting future changes in and the impact on the nature of firm, consumer life-styles, and society in general.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Upon demand

    Projected offerings

  • MKT 480 Advertising Campaigns

    Prerequisite: MKT 350 and MKT 354 and MKT 456 and permission; and undergraduate business majors must be admitted to degree program.

    Advanced advertising techniques are applied to the formation of a comprehensive advertising campaign while working in an advertising agency-like atmosphere. Presentation(s) of the campaign will be made formally to students, faculty, and advertising executives, and may culminate in participation at the annual competition of the American Advertising Federation (AAF).

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Spring

    Projected offerings

  • MKT 485 Marketing Yourself

    Prerequisite: MKT 350; and undergraduate business majors must be admitted to degree program.

    A participative course designed to provide students with information regarding the skills necessary to succeed in their professional career.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Fall, Spring

    Projected offerings

  • MKT 494 Executive Internship-Marketing

    Prerequisite: permission of the department head; and undergraduate business majors must be admitted to degree program.

    Opportunity to obtain simultaneously the practical as well as the theoretical knowledge through internship with cooperating business executives. May be repeated to a total of 3 hours.

    Credit hours:
    1-3
    Lecture contact hours:
    Lab contact hours:

    Typically offered: Fall, Spring

    Projected offerings

  • MKT 496 Readings in Business Administration-Marketing

    Prerequisite: permission of the department head; and undergraduate business majors must be admitted to degree program.

    Planned readings designed to intensify and supplement the study of marketing.

    Credit hours:
    1-2
    Lecture contact hours:
    Lab contact hours:

    Typically offered: Fall, Spring

    Projected offerings

  • MKT 497 Topics in Marketing

    Prerequisite: MKT 350 and permission of the department head; and undergraduate business majors must be admitted to degree program.

    A variable content course, with topics that can change from semester to semester depending upon student and faculty interests. Topics generally require previous study in marketing. Examples: marketing of professional services, marketing of not-for-profit organizations, international marketing research, industrial marketing, physical distribution, sales forecasting, and legal issues of marketing. May be repeated to a total of 3 hours.

    Credit hours:
    1-3
    Lecture contact hours:
    Lab contact hours:

    Typically offered: Upon demand

    Projected offerings

  • MKT 510 E-Marketing

    Prerequisite: BUS 510 or MKT 354 or MKT 355; and undergraduate business majors must be admitted to degree program.

    An examination of the concepts, strategies, and applications involved in Electronic Marketing, including use of the web, electronic mail, and other direct response advertising media for conducting e-Business. May be taught concurrently with MKT 610. Cannot receive credit for both MKT 610 and MKT 510.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Fall, Spring

    Projected offerings

  • MKT 515 Contemporary Issues in Advertising/Promotion

    Prerequisite: MKT 350 and MKT 354; and undergraduate business majors must be admitted to degree program.

    This course will develop problem-solving and strategic planning skills as they relate to contemporary issues in marketing. Topics covered include advertising ethics, appropriate research applications, and promotional planning and execution. Guerilla marketing tactics, fostering brand interaction through social media and other non-traditional advertising techniques will be explored. Case studies and contemporary readings will replace the traditional marketing textbook. May be taught concurrently with MKT 615. Cannot receive credit for both MKT 515 and MKT 615.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Fall, Spring

    Projected offerings

  • MKT 570 Advanced Marketing Research

    Prerequisite: MKT 350 and MKT 360; and undergraduate business majors must be admitted to degree program.

    Modern research techniques; problems of marketing and the use of research techniques; problems of marketing and the use of research information as a basis for establishing marketing policies and strategy.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Spring

    Projected offerings

  • MKT 596 Research Issues and Problems: Marketing

    Prerequisite: MKT 360 and permission of the department head; and undergraduate business majors must be admitted to degree program.

    Research issues and projects growing from particular needs which may require additional depth or breadth of study. Outline of study must be approved prior to enrolling. May be repeated to a total of 3 hours.

    Credit hours:
    1-3
    Lecture contact hours:
    Lab contact hours:

    Typically offered: Fall, Spring

    Projected offerings

  • MKT 600 Marketing Concepts for Managers

    Prerequisite: permission of a director of a College of Business Graduate Program.

    Comprehensive study of the fundamentals of marketing. Designed for graduate students who have not had an undergraduate course in marketing. Will not be counted in the hours required for a College of Business graduate degree.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Fall, Spring

    Projected offerings

  • MKT 610 E-Marketing

    Prerequisite: MKT 600 or MKT 772; and BUS 610.

    An examination of the concepts, strategies, and applications involved in Electronic Marketing, including use of the web, electronic mail, and other direct response advertising media for conducting e-Business. May be taught concurrently with MKT 510. Cannot receive credit for both MKT 510 and MKT 610.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Fall, Spring

    Projected offerings

  • MKT 615 Contemporary Issues in Advertising/Promotion

    Prerequisite: MKT 350 or MKT 600 or equivalent.

    This course will develop problem-solving and strategic planning skills as they relate to contemporary issues in marketing. Topics covered include advertising ethics, appropriate research applications, and promotional planning and execution. Guerilla marketing tactics, fostering brand interaction through social media and other non-traditional advertising techniques will be explored. Case studies and contemporary readings will replace the traditional marketing textbook. May be taught concurrently with MKT 515. Cannot receive credit for both MKT 615 and MKT 515.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Fall, Spring

    Projected offerings

  • MKT 730 Logistics and Transportation

    Prerequisite: MKT 600 or equivalent.

    This course introduces students to the concepts and terminology associated with the planning and management of logistics activities. The course investigates introductory decisions in inventory management, warehousing, transportation, customer service, performance measurement, and others.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Fall, Spring

    Projected offerings

  • MKT 740 Supply Chain Models and Systems

    Prerequisite: MKT 730.

    This course addresses concepts, techniques and systems used in supply chain management and decision support. Specific areas include ERP systems, manufacturing planning and management techniques and systems, inventory management, warehouse layout, distribution management, routing and scheduling, process analysis, network analysis and the application of simulation and optimization techniques.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Fall

    Projected offerings

  • MKT 750 Supply Chain Management Seminar

    Prerequisite: 15 hours of graduate business administration courses and permission from the MBA Program Director.

    This course emphasizes the adoption of a supply chain orientation toward business and the need for more effective inter-firm relationships and operational processes. The course incorporates analyses of comprehensive cases involving strategic and tactical decisions throughout product and service supply chains in a domestic and global environment.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Spring

    Projected offerings

  • MKT 760 Logistics and Supply Chain Management

    Prerequisite: MKT 740 or MKT 750.

    This course serves as a capstone experience involving actual company projects, a comprehensive supply chain simulation exercise, and the identification and discussion of current events in logistics and supply chain management. Class sessions are augmented by discussions of current events involving logistics and supply chain management.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Spring

    Projected offerings

  • MKT 764 International Logistics and Global Supply Chain Management

    Prerequisite: admission to the MBA program or permission from the MBA Program Director; and MKT 600 or equivalent.

    Theory and practice of logistics activities in international business with special emphasis on transportation, global sourcing, customs issues, import-export opportunities, customs documentation, the role of government in international transactions, customer service, and global supply chain management. Special emphasis is placed on current events and their effect on the marketing and logistics activities of organizations. Cannot receive credit for both MKT 764 and MKT 464.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Spring

    Projected offerings

  • MKT 770 Seminar in Marketing Research

    Prerequisite: 15 hours of graduate business administration courses including MKT 772 and permission from the MBA Program Director.

    Designed to enable students through first-hand experience to understand the various parts of research papers, methods of gathering data, appropriate tests of information, and interpretation of findings, including implications for further study.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Fall

    Projected offerings

  • MKT 772 Marketing Management

    Prerequisite: admission to the MBA program or permission from the MBA Program Director; and MKT 600 or equivalent.

    Theoretical bases of marketing concepts, principles and strategies; development, acceptance and expected future direction of emerging marketing practices.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Fall, Spring

    Projected offerings

  • MKT 774 International Marketing

    Prerequisite: admission to the MBA program or permission from the MBA Program Director; MKT 600 or equivalent.

    Advanced management, theory, and analysis of marketing functions in a multinational context where the parameters differ from those of domestic marketing. Students are required to complete a research project in the course area. Cannot receive credit for both MKT 774 and MKT 474.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Fall, Spring

    Projected offerings

  • MKT 776 Futuristics: Business and Society

    Prerequisite: MKT 600 or equivalent.

    This course compares and analyzes the diverging views of an "economy of abundance" versus that of an "economy of scarcity." Major emphasis is directed toward predicting further changes in and the impact on the nature of firm, consumer life-styles, and society in general. Students are required to complete a research project in the course area.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Upon demand

    Projected offerings

  • MKT 790 Seminar in Marketing

    Prerequisite: 15 hours of graduate business administration courses and permission from the MBA Program Director.

    Critical evaluation and analysis of theory, research, and practice in marketing.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Upon demand

    Projected offerings

  • MKT 794 Internship: Marketing

    Prerequisite: permission of director of the appropriate graduate program and department head.

    In consultation with the coordinating professor, the student is engaged in first-hand experience with a business, organization, or other professional entity. A portfolio of assigned work shall be collected, examined and evaluated during the semester.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Fall, Spring

    Projected offerings

  • MKT 796 Independent Study: Marketing

    Prerequisite: MKT 770 and permission of department head.

    In consultation with coordinating professor, student selects a specific area of emphasis (related to the degree program) for a significant, in-depth study, with particular emphasis on research.

    Credit hours:
    1-3
    Lecture contact hours:
    Lab contact hours:

    Typically offered: Fall, Spring

    Projected offerings

  • MKT 799 Thesis

    Prerequisite: permission of department head.

    Independent research and study connected with preparation of thesis.

    Credit hours:
    1-6
    Lecture contact hours:
    Lab contact hours:

    Typically offered: Upon demand

    Projected offerings

Quantitative Business Analysis (QBA) courses

  • QBA 237 Basic Business Statistics

    Prerequisite: CIS 101 or CSC 101; and grade of C or better in MTH 135 or higher (excluding MTH 130, formerly MTH 145).

    Collection, analysis, interpretation and presentation of data related to business, measures of central tendency and dispersion, elementary probability, probability distributions, sampling, standard error, interval estimation, hypothesis testing, regression analysis. Computer statistical packages will be utilized in analysis of a variety of applications problems. Cannot receive credit toward a degree for more than one of the following courses: AGR 330, MTH 340, PSY 200, QBA 237, REC 328, SOC 302.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Fall, Spring

    Projected offerings

  • QBA 337 Applied Business Statistics

    Prerequisite: QBA 237 or equivalent; and undergraduate business majors must be admitted to degree program.

    Business application of hypothesis testing, tests of goodness of fit and independence, analysis of variance, regression analysis and correlation, nonparametric methods, time series and forecasting, statistical process control, and decision theory. Computer statistical packages will be utilized in analysis of a variety of applications problems.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Fall, Spring

    Projected offerings

  • QBA 600 Statistical Methods in Business Research

    Prerequisite: permission of a director of a College of Business Graduate Program.

    Comprehensive study of the fundamentals of statistics. Designed for graduate students who have not had an undergraduate statistics course. This course will not be counted in the hours required for a College of Business graduate degree.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Fall, Spring

    Projected offerings

  • QBA 737 Research Design and Analysis

    Prerequisite: QBA 775 or concurrent enrollment.

    Advanced statistical methods for conducting research in business and economics. Discussion and application of design procedures, hypotheses formulation, data collection and data analysis. Topics include regression analysis, and analysis of variance, multivariate analysis, experimental design, nonparametric methods, etc. Computer statistical packages will be used extensively.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Spring

    Projected offerings

  • QBA 775 Quantitative Methods in Business Decision Making

    Prerequisite: admission to the MBA program or permission from the MBA Program Director; and QBA 600 or equivalent.

    A study of quantitative methods used to improve the decision-making process in business. Major topics include constrained optimization models, forecasting models, distribution/network models, simulation models, and project scheduling.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Fall, Spring

    Projected offerings