Seth Cockrell

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Assistant Professor

Academic Interests

  • Marketing strategy
  • Marketing research
  • Salesforce management

Top Scholarly Accomplishments

Seth Cockrell, Roger Calantone, and Clay Voorhees, “Exploiting Your Competitor’s Product Recall: How to Increase Profits during Your Competitor’s Product Recall,” presented at the 2014 Summer AMA Educators’ Conference, San Francisco, CA, August 2014.

Previous Experience

Worked for HCL AXON as an SAP CRM Consultant, SAP MM & WM Consultant, and Project Manager from 2007–2012.


Emporia, KS


  • Skiing
  • Music

Future Goals and Aspirations

To have publications in the top 10 journals.

Life Outside the University

Spending time with my family

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