Appendix A: New Media Examples

About New Media

New media is communication technologies that enable or facilitate user-to-user interactivity and interactivity between user and information. New media typically has at least one of the following characteristics:

• Interactivity or "many-to-many" communication
• Any individual with the appropriate technology can now produce his or her online media and include images, text, and sound about whatever he or she chooses.
• Digitization
• Convergence
• Use of network/Internet technology

New Media Formats

• Mashup (web application hybrid)
• Internet Art
• Video games and virtual worlds as they impact marketing and public relations.
• Multimedia CD-ROMs
• Software
• Web sites including brochureware
• blogs and wikis
• Email and attachments
• Electronic kiosks
• Interactive television
• Mobile devices
• Podcasting
• Hypertext fiction
• Graphical User Interfaces
• RSS

Examples

• Towson University President’s Blog
• Mashup example
• ULV Virtual Tour
• Butler Vodcast
• 30 on 30—click icon on right column
• Student blogs
• Follow Real Lives of Ball State Students
• NJIT Flickr
• Butler Bloggers
  • Facebook
  • YouTube
• University of Missouri MizzouWire
• University of Missouri Presidental Search
• Missouri S&T Name Change:
  • Blog
  • Videos
• Missouri S&T Blogs:
  • http://econnection.mst.edu/
  • http://experiencethis.mst.edu/
• Missouri S&T Video
• Allegheny College Facebook Site
• Xavier Bluetube
• Ohio University Second Life
• UC Berkely
  • YouTube
  • iTunes U
• Union University Emergency Response
  • Facebook
  • Blogspot
• South Florida Public Television
• UW Badgers (see bottom)
• UM Gophersports
• The Network on MySpace
• MySpace College and Universities
• OTC Video Newsletter
• Princeton University UChannel

Missouri State Examples

• Chat IM service for prospective first-time freshmen
  • http://www.missouristate.edu/admissions/
  • http://www.missouristate.edu/admissions/chat.htm
• GoalQuest for admitted first-time freshmen
• GoalQuest for current first-year students
• Live Athletics Streaming
• COAL Community
• President’s Report
• Missouri State University Presidential Scholars on Facebook

Supplemental Reading

• Crisis Communications
• Teens and Social Media
• Five Stupid Reasons to Avoid Social Media
• Best-of-breed blogs
• Educause The Horizon Report
• Dr. Mashup; or, Why Educators Should Learn to Stop Worrying and Love the Remix
• Prospective College Students Receptive to Electronic Social Networking Recruitment Methods, Survey Finds
• Facebook, MySpace, and Co.