The task force reviewed the staffing levels and organizational structures at benchmark institutions to better understand how they facilitated new media development. General findings included the following:
- Seven of our benchmark peers organized top-level web design and development within their university relations area.
- Five of our benchmark peers had video services within their university relations area
- Four of our benchmark peers had design services specifically designated as web design services.
This information was gathered through a review of peer institution web sites. The above statistics only include services that are provided through each university’s staff; outsourced services are not included.
Ball State University
- Associate VP for Marketing and Communications
- Director of Marketing and Communications
- Communications Manager (5)
- Editorial Manager
- Director of University Communications
- Media Relations Manager/Assistant Managing Editor
- Media Relations Manager
- Video Specialist/Media Relations Manager
- Executive Write and Media Relations
- Update/News Center Editor
- Graphic designer (3)
- University Web Coordinator
- Web Production Assistant
- Web Managing Editor
- Web Project Manager
- Web Writer
- Administrative Coordinator
- Senior Production Assistant
- Production Coordinator
- Coordinator of Photographic Services
- Senior Photographer
- Office Services Coordinator
- Photo Specialist
- Image Administrator
- Director of Marketing and Communications
Grand Valley State University
- Vice President for University Relations
- Public Broadcasting Unit (TV and Radio)
- Assistant Vice President for News and Information Services
- Communications Specialist (4)
- Photography Manager
- Photography Coordinator
- Photographer
- Institutional Marketing Assistant Vice President
- Advertising and Communications Manager
- Web Manager
- Web Project Coordinator
- Senior Web Developer
- Web Developer (2)
- Creative Director
- Senior Graphic Designer
- Graphic Designer
- Graphic Design Assistant
- o Recruitment Communications Manager
- Marketing Assistant
- University Communications Manager
- Marketing Assistant
- University Communications Manager
Illinois State
- Director of Media Relations
- Coordinator of Public Information and New Media
- Coordinator of Public Information
- Program Coordinator, Radio News Service
- Director Institutional Web Support (part of Campus Technology in Academic Affairs)
- Lead Designer
- Project Development/Content Editor
- Training, Database and Content Editor
- Web Application Developer (2)
- Portal Development Specialist (2)
- Graphic Designer (2)
- Web Application Designer
- Assistant Director, University Marketing and Communications (2)
- Editor-in-Chief, Illinois State alumni magazine
- Associate Director of Publications
- Lead designer
- Designer (3)
- Photographer
- Communication Specialist
- Director, Printing Services
- Coordinator Printing Production (2)
- Estimator Printing
- Staff Clerk
James Madison University
- University Communications and Marketing
- Staffing unknown
- Director of Public Affairs and University Spokesman
- Media Relation Manager
- Media Relations Specialist (3)
Louisiana Tech University
- Institutional Research Analyst/Webmaster (within Enrollment Management)
- Institutional Research Analysts/Assistant Webmaster
- Director of Marketing and Public Relations
- Creative Services Manager
- Photographer
- Graphic Designer
- Writer/Editor
- University Spokesperson/Director of News Bureau
- Assistant Director/News Bureau
- News (3)
Towson
- Assoc VP of University Marketing (University Advancement Division)
- Director of University Relations
- Associate Director of University Relations
- Senior Editor
- Towson Editor
- Admin Assistant
- Switchboard Supervisor
- Switchboard Operator (2)
- Editor
- Media Relations Specialist
- Director of Photographic Services
- Photographer
- Director of Marketing, Arts and Culture
- Publicist, Arts and Culture
- Director of Undergraduate Marketing
- Director of Marketing for Graduate and Extended Programs
- Executive Admin Assistant
- Assistant Director of Marketing and Communications (Student Affairs Division)
- Director of University Relations
University of Montana-Missoula
- Director of University Relations
- Editor-in-Chief, Montanan
- Senior News Editor
- News Editor (2)
- Photographer
- Office Manager/Editor
- Web Content Manager/News Editor
University of North Carolina-Charlotte
- Vice Chancellor for University Relations and Community Affairs
- Director of Public Relations and Marketing
- Media Relations Manager
- Media Relations Coordinator
- Internal Communications Manager
- Executive Assistant to Public Relations
- Photographer
- Customer Service Coordinator
- Graphic Designer
- Switch Operator
- Director of Community Affairs
- Director of Broadcast Communications (with other staff)
- Web Services Manager (IT)
- Business and Technical Applications Specialist
- Business and Technical Applications Analyst (3)
University of Northern Iowa
- Assist Vice President for Marketing and Public Relations
- Community Relations Manager
- News and Information Coordinator
- Public Relations Specialist
- Associate Director / Operations
- Photo Journalist
- Assistant Art Director
- Secretary
- Producer/Director, Teleproduction Center
- Art Director/Designer
- Web Designer
- Graphic Designer
- Publications Coordinator
- Supervisor of Printing Services
- Press Operator (2)
- Document Center Operator
University of Texas-Arlington
- Vice President, Communications
- Asst Vice President, Communications
- Exec Assistant
- Director, Office of University Publications
- Assistant Director (2)
- Photography Supervisor
- Photographer
- Graphic Designer
- Editor
- Web Specialist
- Web Designer
- Web Site and Content Coordinator
- o Director, University Video Services
- Manager, Technical Operations
- Assistant Producer
- Video Net Technician
- Audio Visual Ed Specialist
- Admin Assistant
- o Public Affairs Specialist (3)
- o Administrative Assistant, Office of Public Affairs
Wichita State
- Associate Vice President of University Relations
- Director of Marketing Projects
- Assistant to the Assoc Vice President
- Director of Marketing Communications/Director of Creative Services
- Graphic Designer (2)
- Copywriter
- Project Manager/Art Director
- Director of News and Media Relations
- News Writer and Editor (2)
- Interactive Marketing
- Web Developer
- Web Content Editor
- Director of Special Events