Additional Investments Needed

Any additional one-time or on-going investments to implement a new media plan successfully.

  1. The University commonly uses email to contact prospective students, alumni and athletic fans; however, the process of sending and tracking the emails is challenging and unstructured. The task force proposes the University fund the startup costs for email marketing software, which would enable the University to easily send and track emails. The service would be available to departments on a chargeback basis of 5-10 cents per email, which would fund the recurring costs of the software.

    The task force recognizes that having an email marketing solution may increase requests to extract email addresses from campus databases. The University may have to consider a more distributed model for accessing email addresses.

    FY09One-time CostsRecurring Costs
    Email Marketing Solution Startup Costs $ 5,000  
  2. Broadcast Services currently provides high-level production services to the University, but they don’t have a way to quickly encode media for online distribution. The task force recommends purchasing encoder equipment so that existing media (and future captured media) can be placed online in a more efficient process that typically results in higher quality output.
    FY09One-time CostsRecurring Costs
    Encoder for Broadcast Services $15,000  

A summary of requested funds for FY09 and FY10 is listed in Appendix B.