Carly C. Pierson


Department

Marketing

Role: Faculty
Campus: Springfield

Postal mail

Missouri State University
Marketing
901 S. National Ave.
Springfield, MO 65897

Biography

Carly Pierson hails from nearby Neosho, MO and moved to Springfield to attend Missouri State University. After working in industry, she joined the Marketing Department as an Instructor, regularly teaching Principles of Marketing courses to a variety of College of Business majors. Carly brings energy and passion to her position in the department, with emphasis on innovative classroom methods and incorporation of experiential learning. Her research interests focus on pedagogy and nonprofit marketing.


Details

Education

  • MBA, 2011, Missouri State University
  • BS, Marketing, 2010, Missouri State University

Teaching

  • MKT 350 Principles of Marketing
  • MKT 354 Principles of Advertising
  • MKT 355 Principles of Retailing
  • MKT 515/615 Contemporary Issues in Advertising
  • GEP 101 First Year Foundations

Professional experience

  • Ollis/Akers/Arney Marketing Coordinator
  • Meek’s Lumber and Building Materials Marketing Coordinator

Media Appearances

  • The Merry More Is A New Fashion Boutique in Downtown Springfield, Springfield News Leader, 2019
  • Carly Pierson: Marketing Comes Full Circle, MSU Marketing Department Blog, 2018
  • Springfield Stores Closing, Others Thriving, KOLR10, 2018

 

 

 

 

Research and professional interests

  • Nonprofit Marketing
  • Student Success
  • Integrating Technology into Classroom Learning
  • Marketing Pedagogy