Dr. Christina S. Simmers
Department
Marketing
Role:
Faculty
Campus:
Springfield
Postal mail
Missouri State University
Marketing
901 S. National Ave.
Springfield,
MO
65897
Details
Education
- PhD, Business Administration: Marketing, Mass Communications minor, 2005, Louisiana State University
- MBA, 1993, Nicholls State University
- BS, Hotel, Restaurant and Tourism Administration, 1990, University of New Orleans
Teaching
- MKT 772 Marketing Management
- MKT 351 Consumer Market Behavior
- MKT 350 Principles of Marketing
Research and professional interests
Research interests
- Consumer behavior
- Promotion issues
- Cross-cultural comparison
- Generational cohorts
Selected publications
- Simmers, Christina S., R. Stephen Parker and Allen D. Schaefer, (2014), “The Importance of Fashion: The Chinese and U.S. Gen Y Perspective,” Journal of Global Marketing, 27:2, 94-105.
- Simmers, Christina S., Datha Damron-Martinez, and Diana L. Haytko (2009), “Examining the Effectiveness of Athlete Celebrity Endorser Characteristics and Product Brand Type: The Endorser Sexpertise Continuum,” Journal of Sport Administration & Supervision, 1 (1), 52-64.
Awards and honors
- Institute for Global Business Research, Distinguished Research Award
- International Academy of Business and Public Administration Disciplines Conference, Research Award
- Society for Marketing Advances Doctoral Consortium Fellow
- Mu Kappa Tau Alpha National Honor Society
- Eta Sigma Delta Hospitality Honors Society
- Past Marketing Club Advisor – Club won Outstanding Professional Development Award and Outstanding Marketing Week Award, 2008