Missouri State University

Marketing Department

Ron Clark, PhD



Dr. Ron Clark

Assistant Professor

Contact Information

Office: Glass 259
Phone: 417.836.4115


MKT 350 - Principles of Marketing
MKT 351 - Consumer Marketing Behavior
MKT 354 - Principles of Advertising
MKT 410 - Entertainment and Services Marketing


Highest Degree, Concentration and Institution

PhD, Marketing, Florida State University

Teaching Interests

Consumer behavior, services marketing and marketing principles

Research Interests

Consumer psychology, consumer psychometrics, scale development, consumer social influences and perceptions of sales pressure


Playing my saxophone, home improvement projects, working on muscle cars, reading and U.S. history