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February 2009 Faculty Focus

 Patrick Sells Blends Theory and Practice in Teaching

By April Babington

Dr. Patrick Sells at his round tableAs a full time statistics instructor at Missouri State and the founding managing partner and CEO of Alexandra Marketing Research Group, Inc., Joplin, Missouri, Pat Sells commutes to ensure he has the best of both worlds.  Mixing practical application and theory is what he enjoys most.  Sells stresses that practical application of statistical tools is necessary to stay current. “You really have to go back to the basics and teach the basics in order to apply the tools,” he says. “Education stops at the theory level and doesn’t include practical application. That’s what I work hard to do; bridge that gap.”

Sells began teaching 15 years ago at UMR Rolla (now Missouri University of Science and Technology). There he taught Quality Management, relying on the philosophies of Deming and Juran.  He taught stats courses as a per-course instructor for the MSU Marketing Department since 1997, before shifting to fulltime instructor status in 2008.  Asked what Sells most admires about students, he answers, “Most students want to be serious students although some will discover that later than others.  All students want to be successful. Searching for how to be successful is what they’re doing."

Sells loves teaching and it shows; from the round table next to his desk, conducive to communicating with students, to the white board he had installed in his office to better facilitate student success during office hours tutoring. His favorite aspect of teaching is “seeing a student say ‘I get it!’ To see that in their faces is an instantaneous reward.”

 

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That same thought process is carried over to Sells’ research company.  “Alexandra Marketing best evaluates different company performances based on customers perceptions. This flows to quality improvement efforts to market products and services that meet the needs of their customers.”  Currently, health care organizations comprise the majority of Alexandra’s clients.  Sells’ company measures patient perception of the level of services received. Medicare and Medicaid propel this research with federally mandated perception requirements. Measurable qualities include the perception of doctors, nurses, hospital, and post hospital information.  Hospitals that do not meet the required perception grade lose two percent of their federal revenue. 

Dr. Patrick Sells hard at work

As founding partner and CEO of Alexandra Marketing Research Group, Marketing Instructor Pat Sells mixes both theory and practical application into his teaching style.


Working on and racing his 1970 red Mustang is a passion as is his 40 year marriage to Pam Sells, who received her Ph.D. in Education Administration, and currently teaches at Pittsburg State University in Pittsburg, Kansas.  Married and still loving it after 40 years, Sells also enjoys Florida beaches and Disney World.  “I’m a kid!” Sells explains.