Professor
Department Head, Marketing Department

Courses

• MKT 394 Cooperative Education in Marketing
• MKT 494 Executive Internship-Marketing
• MKT 496 Readings in Business Administration-Marketing
• MKT 596 Research Issues and Problems: Marketing
• MKT 794 Internship: Marketing
• MKT 796 Independent Study: Marketing

 Office Hours

  BY APPOINTMENT ONLY

 Syllabi: All syllabi are subject to change at the Instructor's discretion and are the Intellectual property of the author.

These documents are available in Microsoft Word.

MKT 394

MKT 494

MKT 496

MKT 596

MKT 794

MKT 796

 

Highest Degree, Concentration and Institution

Ph.D., Business Administration and Marketing, University of Missouri, Columbia

Teaching Interests

Marketing Strategy

Research Interests

Strategic Marketing and Marketing Education

Title of Latest Three Journal Acceptances

• "An Empirical Examination of Shipper Perceptions of Service-Selection Attributes in Five Truckload Industry Segments"

• "Capturing College Students as Customers:  Measuring the Satisfaction With and Perceptions of Zip Card Services"

• "Servicescapes and Organizational Images:  Tradeoffs as Perceived by Organizational Constituents"

Honors and Awards

• Phi Kappa Psi Honor Society (2001)

• Firooz Hekmat Outstanding Paper Award in Consumer Behavior (2000) - Marketing Management Association

• Marketing Excellence Award (1999) - Marketing Management Association

• Gift of Time Award (1997)

Personal Highlight of the Last Five Years

Watching my daughter, son and grandchildren progress through life

Hobbies/Interests

Collecting vintage guitars and Lionel trains, Riding BMW motorcycles, Porsche club, Sports cars, and attending motor racing events

Favorite Songs

Chuck Berry - "Johnny Be Good"

The Rolling Stones - "Satisfaction"