Dr. Robin H. Luke
Professor
Department Head, Marketing Department
Courses
- MKT 394 Cooperative Education in Marketing
- MKT 494 Executive Internship-Marketing
- MKT 496 Readings in Business Administration-Marketing
- MKT 596 Research Issues and Problems: Marketing
- MKT 694 Internship: Marketing
- MKT 696 Independent Study: Marketing
Office Hours
BY APPOINTMENT ONLY
Syllabi: All syllabi are subject to change at the Instructor's discretion and are the Intellectual property of the author.
These documents are available in Microsoft Word.
Highest Degree, Concentration and Institution
Ph.D., Business Administration and Marketing, University of Missouri, Columbia
Teaching Interests
Marketing Strategy
Research Interests
Strategic Marketing and Marketing Education
Title of Latest Three Journal Acceptances
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"An Empirical Examination of Shipper Perceptions of Service-Selection Attributes in Five Truckload Industry Segments"
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"Capturing College Students as Customers: Measuring the Satisfaction With and Perceptions of Zip Card Services"
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"Servicescapes and Organizational Images: Tradeoffs as Perceived by Organizational Constituents"
Honors and Awards
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Phi Kappa Psi Honor Society (2001)
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Firooz Hekmat Outstanding Paper Award in Consumer Behavior (2000) - Marketing Management Association
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Marketing Excellence Award (1999) - Marketing Management Association
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Gift of Time Award (1997)
Personal Highlight of the Last Five Years
Watching my daughter, son and grandchildren progress through life
Hobbies/Interests
Collecting vintage guitars and Lionel trains, Riding BMW motorcycles, Porsche club, Sports cars, and attending motor racing events
Favorite Songs
Chuck Berry - "Johnny Be Good"
The Rolling Stones - "Satisfaction"