Assistant Professor
Courses
- MKT 350 - Principles of Marketing
- MKT 390 - Promotion Management & Implementation
- MKT 510 - e-Marketing
FALL 09 Office Hours
M & W: 9:00AM - 11:00AM
T & R: 1:45PM - 3:45PM
Syllabi: All syllabi are subject to change at the Instructor's discretion and are the Intellectual property of the author.
These documents require Microsoft Word
Highest Degree, Concentration and Institution
Ph.D., Mass Communication, University of Georgia
Teaching Interests
Advertising, Media Planning, E-Marketing
Research Interests
New Media Technologies, Media Consumption and Legal and Ethical Issues of New Media
Refereed Journal Articles
- "Viewer as Decision-Maker: Digital Video Recorders and Household Media Consumption" - International Journal of Advertising
- "Changing the Name of a Major University: A Case Study and How to Guide" - Journal of Marketing for Higher Education
- "A Conceptual/Critical Analysis of Online Grocery Shopping in the Post-Recovery Internet Economy: Challenges and Future Prospects" - International Journal of Business and Public Administration
Conference Papers
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“An Exploratory Study on the Impact of Digital Video Recorders on Household Media Consumption” - American Academy of Advertising Conference
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“The Interactive Television Continuum: A Proposed Definition” - Dynamics of Convergent Media Conference
Honors and Awards
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Grant for Dissertation Research (2004) - University of Georgia
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Summa Cum Laude (1996) - University of Alabama
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University Honors Program (1996) - University of Alabama
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Kappa Tau Alpha (1995) - University of Alabama
Personal Highlight of the Last Five Years
Finally Completing My Dissertation on Digital Video Recorders!
Hobbies/Interests
Music and Exercise
Favorite Song
"Sweet Home Alabama" by Lynyrd Skynyrd