Missouri State University

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Dr. Sarah Smith

Dr. Sarah Smith

Assistant Professor

Glass 246

SPRING 12 OFFICE HOURS

MONDAY & WEDNESDAY:  8:30AM - 10:30AM 

OR BY APPOINTMENT

Courses

  • MKT 350 - Principles of Marketing
  • MKT 354 - Principles of Advertising
  • MKT 390 - Promotion Management & Implementation 
  • MKT 510/610 - E-Marketing

 

Syllabi: All syllabi are subject to change at the Instructor's discretion and are the Intellectual property of the author.

These documents require Microsoft Word

MKT 354

MKT 390

MKT 510/610

 

Highest Degree, Concentration and Institution

Ph.D., Mass Communication, University of Georgia


Teaching Interests

Advertising, Media Planning, E-Marketing


Research Interests

New Media Technologies, Media Consumption and Legal and Ethical Issues of New Media

Refereed Journal Articles

  • "Viewer as Decision-Maker: Digital Video Recorders and Household Media Consumption" - International Journal of Advertising
  • "Changing the Name of a Major University: A Case Study and How to Guide" - Journal of Marketing for Higher Education
  • "A Conceptual/Critical Analysis of Online Grocery Shopping in the Post-Recovery Internet Economy: Challenges and Future Prospects" - International Journal of Business and Public Administration

Conference Papers

  • “An Exploratory Study on the Impact of Digital Video Recorders on Household Media Consumption” - American Academy of Advertising Conference

  • “The Interactive Television Continuum: A Proposed Definition” - Dynamics of Convergent Media Conference


Honors and Awards

  • Grant for Dissertation Research (2004) - University of Georgia

  • Summa Cum Laude (1996) - University of Alabama

  • University Honors Program (1996) - University of Alabama

  • Kappa Tau Alpha (1995) - University of Alabama


Personal Highlight of the Last Five Years

Finally Completing My Dissertation on Digital Video Recorders!


Hobbies/Interests

Music and Exercise


Favorite Song

"Sweet Home Alabama" by Lynyrd Skynyrd