Associate Professor
Contact Information
ChristinaSimmers@MissouriState.edu
Office: Glass Hall 246
Phone: 417-836-3195
Courses
MKT 350 - Principles of Marketing
MKT 772 - Marketing Management
Highest Degree/Concentration
Ph.D., Business Administration, Louisiana State University, Marketing Major; Mass Communication Minor
Teaching Interests
Marketing Management, Principles of Marketing, Integrated Marketing Communications/Promotion, Consumer Behavior
Research Interests
Advertising Issues, Consumer Information Processing, Public Policy, Brand Alliances
Recent Publications
"Measuring Service Quality Perceptions of Restaurant Experiences: The Disparity Between Comment Cards and DINESERV," Journal of Foodservice Business Research, 2011
"Examining the Effectiveness of Athelete Celebrity Endorser Characteristics and Product Brand Type: The Endorser Sexpertise Continum," Journal of Sport Administration & Supervision, 2009
"The Effect of Product Placement on Consumer Information Processing," International Journal of Integrated Marketing Communications, 2009
"Exergaming: Virtual Inspiration, Real Perspiration," Young Consumers, 2009
"What's Your Preference? An Exploratory Examination of the Effect of Human Versus ATM versus Online Interactions on Overall Consumer Satisfaction with Banking Services," Management Research News, 2009
Honors and Awards
- Past Marketing Club Advisor – Club won 2008 Outstanding Professional Development Award & 2008 Outstanding Marketing Week Award
- Eta Sigma Delta Hospitality Honors Society
- Society for Marketing Advances Doctoral Consortium Fellow
- Mu Kappa Tau Alpha National Honor Society