Associate Professor
Glass 246
FALL 2011 OFFICE HOURS
TUESDAY: 9:00AM - 9:30AM & 12:15PM - 2:15PM
THURSDAY: 9:00AM - 9:30AM & 12:15PM - 2:15PM & 6:00PM - 6:30PM
Courses
- MKT 350 - Principles of Marketing
- MKT 772 - Marketing Management
Syllabi: All syllabi are subject to change at the Instructor's discretion and are the Intellectual property of the author.
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Highest Degree/Concentration
Ph.D., Business Administration, Louisiana State University, Marketing Major; Mass Communication Minor
Teaching Interests
Marketing Management, Principles of Marketing, Integrated Marketing Communications/Promotion, Consumer Behavior
Research Interests
Advertising Issues, Consumer Information Processing, Public Policy, Brand Alliances
Title of Latest Three Journal Acceptances
- “What’s Your Preference? An Exploratory Examination of the Effect of Human versus ATM versus Online Interactions on Overall Consumer Satisfaction with Banking Services,” Management Research News, 2008, forthcoming
- “Activation Order of Multiple Ties in Word-of-Mouth Communication: A Cross-Cultural Study,” International Journal of Business and Economics Perspectives , 2008
- “Teller versus Technology in Overall Consumer Satisfaction with Banking Services,” Academy of Marketing Studies Journal, 2007
Honors and Awards
- Marketing Club Advisor – Club won 2008 Outstanding Professional Development Award & 2008 Outstanding Marketing Week Award
- Eta Sigma Delta Hospitality Honors Society
- Society for Marketing Advances Doctoral Consortium Fellow
- Mu Kappa Tau Alpha National Honor Society