Missouri State University

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Dr. Christina Simmers

Dr. Christina Simmers

Associate Professor

Glass 246

 

FALL 2011 OFFICE HOURS

TUESDAY: 9:00AM - 9:30AM & 12:15PM - 2:15PM

THURSDAY:  9:00AM - 9:30AM & 12:15PM - 2:15PM  & 6:00PM - 6:30PM

Courses

  • MKT 350 - Principles of Marketing
  • MKT 772 - Marketing Management

Syllabi:  All syllabi are subject to change at the Instructor's discretion and are the Intellectual property of the author.

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MKT 772

 

Highest Degree/Concentration 

Ph.D., Business Administration, Louisiana State University, Marketing Major; Mass Communication Minor

 

Teaching Interests

Marketing Management, Principles of Marketing, Integrated Marketing Communications/Promotion, Consumer Behavior


Research Interests

Advertising Issues, Consumer Information Processing, Public Policy, Brand Alliances


Title of Latest Three Journal Acceptances

  • “What’s Your Preference? An Exploratory Examination of the Effect of Human versus ATM versus Online Interactions on Overall Consumer Satisfaction with Banking Services,” Management Research News, 2008, forthcoming
  • “Activation Order of Multiple Ties in Word-of-Mouth Communication: A Cross-Cultural Study,” International Journal of Business and Economics Perspectives , 2008
  • “Teller versus Technology in Overall Consumer Satisfaction with Banking Services,” Academy of Marketing Studies Journal, 2007 


Honors and Awards

  • Marketing Club Advisor – Club won 2008 Outstanding Professional Development Award & 2008 Outstanding Marketing Week Award
  • Eta Sigma Delta Hospitality Honors Society
  • Society for Marketing Advances Doctoral Consortium Fellow
  • Mu Kappa Tau Alpha National Honor Society

 

 

Highest Degree, Concentration and Institution