Assistant Professor

Courses

• MKT 350 - Principles of Marketing
• MKT 772 - Marketing Management

FALL 09 Office Hours

MWF:  9:30AM - 11:30AM

W:  6:00PM - 6:30PM

 

Syllabi:  All syllabi are subject to change at the Instructor's discretion and are the Intellectual property of the author.

MKT 772

Highest Degree, Concentration and Institution

Ph.D., Business Administration, Louisiana State University, Marketing Major; Mass Communication Minor

 

Teaching Interests

Marketing Management, Principles of Marketing, Integrated Marketing Communications/Promotion, Consumer Behavior

Research Interests

Advertising Issues, Consumer Information Processing, Public Policy, Brand Alliances

Title of Latest Three Journal Acceptances

• “What’s Your Preference? An Exploratory Examination of the Effect of Human versus ATM versus Online Interactions on Overall Consumer Satisfaction with Banking Services,” Management Research News, 2008, forthcoming
• “Activation Order of Multiple Ties in Word-of-Mouth Communication: A Cross-Cultural Study,” International Journal of Business and Economics Perspectives , 2008
• “Teller versus Technology in Overall Consumer Satisfaction with Banking Services,” Academy of Marketing Studies Journal, 2007 

Honors and Awards

• Marketing Club Advisor – Club won 2008 Outstanding Professional Development Award & 2008 Outstanding Marketing Week Award
• Eta Sigma Delta Hospitality Honors Society
• Society for Marketing Advances Doctoral Consortium Fellow
• Mu Kappa Tau Alpha National Honor Society