Missouri State University

Marketing Department

Christina Simmers, PhD

Dr. Christina SimmersAssociate Professor

Contact Information

Office: Glass Hall 246
Phone: 417.836.3195


MKT 350 - Principles of Marketing
MKT 772 - Marketing Management

Highest Degree/Concentration 

PhD, Business Administration, Louisiana State University, Marketing Major; Mass Communication Minor

Teaching Interests

Marketing management, principles of marketing, integrated marketing communications/promotion and consumer behavior

Research Interests

Advertising issues, consumer Information processing, public policy and brand alliances

Recent Publications

"Measuring Service Quality Perceptions of Restaurant Experiences: The Disparity Between Comment Cards and DINESERV," Journal of Foodservice Business Research, 2011

"Examining the Effectiveness of Athlete Celebrity Endorser Characteristics and Product Brand Type: The Endorser Sexpertise Continuum," Journal of Sport Administration & Supervision, 2009

"The Effect of Product Placement on Consumer Information Processing," International Journal of Integrated Marketing Communications, 2009

"Exergaming: Virtual Inspiration, Real Perspiration," Young Consumers, 2009

"What's Your Preference? An Exploratory Examination of the Effect of Human Versus ATM versus Online Interactions on Overall Consumer Satisfaction with Banking Services," Management Research News, 2009

Honors and Awards

  • Past Marketing Club Advisor – Club won 2008 Outstanding Professional Development Award & 2008 Outstanding Marketing Week Award
  • Eta Sigma Delta Hospitality Honors Society
  • Society for Marketing Advances Doctoral Consortium Fellow
  • Mu Kappa Tau Alpha National Honor Society