Missouri State University

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Marketing Department 

Dr. Allen Schaefer

Schaefer

Professor

Courses

  • MKT 352 - Personal Selling
  • MKT 451 - Advanced Selling

FALL 09 Office Hours

Tues/ Thurs:  9:30AM - 11:00AM; 2:00PM - 2:45PM

Wed:  6:00PM - 6:30PM

 

Syllabi:  All syllabi are subject to change at the Instructor's discretion and are the Intellectual property of the author.

These documents require Microsoft Word

MKT 352

MKT 451

 

Highest Degree, Concentration and Institution

 Ph.D., Marketing, Oklahoma State University


Teaching Interests

Personal Selling


Research Interests

Cross-Cultural Teen Consumer Behavior, Materialism, Personal Selling


Title of Latest Three Journal Publications

  • The Relevance of Authenticity in Personal Selling:  Is Genuineness an Asset or Liability?”

  • “Informational Influence and Adolescent Brand Preference Development in China, Japan and the United States”

  • “Authenticity in the Personal Selling Context” 


Honors and Awards

  • 2008, 2007 Dean's Distinguished  Research Fellow 
  • 2006 University Award for Excellence in Teaching
  • MSU Summer Research Fellow


Personal Highlight of the Last Five Years

Birth of son - Kai Michael on 2/21/08


Hobbies/Interests

Cycling, Golf and International Travel


Favorite Song

U2 – “Miracle Drug”