Professor

 

 Courses

• MKT 350  Principles of Marketing
• MKT 472  Advanced Marketing

• MKT 672  Marketing Management

 

FALL 09 Office Hours

Monday & Wednesday:  9:00AM - 11:00AM

Tuesday & Thursday:  9:00AM - 9:30AM  & 1:30PM - 2:00PM

 

Syllabi:  All syllabi are subject to change at the Instructor's discretion and are the Intellectual property of the author.

The following documents require Microsoft Word

MKT 350

MKT 472

 

 

Highest Degree, Concentration and Institution

 D.B.A., Management, Marketing and Economics, Louisiana Tech University

Teaching Interests

Marketing Management

Research Interests

Sales, Transportation and International Issues

Title of Latest Three Journal Acceptances

• “Teens' Attitudes Towards Clothing Brands in General: A Cross-Cultural Exploration” - Journal of International Business & Economics

• “Has Grocery Store Loyalty Changed? An Analysis of Determinant Characteristics and Strategy"  - Journal of Foodservice Business Research

• “The Marketing of Body Image: A Cross-Cultural Comparison of Gender Effects in the U.S. and China” - Journal of Business & Ecomonics Research

Honors and Awards

• Distinguished Research Fellow (1998, 1999, 2000, 2001, 2002, 2003, 2004, 2005, 2006, 2007, 2008) - MSU Marketing Education

• Best Paper Award (2008) - Applied Business Research Conference

  Best Paper Award (1997) - Marketing Management Association

• Top Paper in Track (1996) - Association of Marketing Theory and Practice

• Beta Gamma Sigma (1995)

Hobbies/Interests

Gulf Coast Beaches and Golf

Favorite Song/Artist

Jimmy Buffet & Kenny Chesney