Professor
Glass 250
Courses
- MKT 350 Principles of Marketing
- MKT 472 Advanced Marketing
- MKT 772 Marketing Management
SPRING 12 Office Hours
MONDAY & WEDNESDAY: 9:30AM - 11:00AM
MONDAY: 6:00PM-6:30PM
TUESDAY & THURSDAY: 1:30PM - 2:30PM
Syllabi: All syllabi are subject to change at the Instructor's discretion and are the Intellectual property of the author.
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Highest Degree, Concentration and Institution
D.B.A., Management, Marketing and Economics, Louisiana Tech University
Teaching Interests
Marketing Management
Research Interests
Sales, Transportation and International Issues
Title of Latest Three Journal Acceptances
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“Teens' Attitudes Towards Clothing Brands in General: A Cross-Cultural Exploration” - Journal of International Business & Economics
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“Has Grocery Store Loyalty Changed? An Analysis of Determinant Characteristics and Strategy" - Journal of Foodservice Business Research
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“The Marketing of Body Image: A Cross-Cultural Comparison of Gender Effects in the U.S. and China” - Journal of Business & Ecomonics Research
Honors and Awards
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Distinguished Research Fellow (1998, 1999, 2000, 2001, 2002, 2003, 2004, 2005, 2006, 2007, 2008) - MSU Marketing Education
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Best Paper Award (2008) - Applied Business Research Conference