Missouri State University

Marketing Department

Nancy Keith, PhD

Dr. Nancy Keith


Contact Information

Office: Glass Hall 258
Phone: 417.836.5686


UHC 110 - Freshmen Honors Seminar
QBA 237 - Basic Business Statistics
QBA 337 - Applied Business Statistics
QBA 737 - Research Design and Analysis
QBA 775 - Quantitative Methods



Highest Degree, Concentration and Institution

PhD, Management Science and Marketing Research, Purdue University

Teaching Interests

Applies business statistics, experimental and survey design, sampling, multivariate statistical applications and forecasting for decision support

Research Interests

Experimental design, questionnaire and survey design, information technology, business ethics, and statistical applications in the agriculture and food and pharmaceutical industries

Honors and Awards

  • 2010 Carnegie Foundation U.S. Professor of the Year
  • 2010 Governor’s Award for Teaching, State of Missouri
  • 2009 MSU Foundation Award in Teaching
  • 2008 Allied Academies Distinguished Research Award
  • 2007-2011 Dean’s Fellow in Teaching and Learning
  • 2007 Delta Pi Epsilon Independent Research Award
  • 2006 MSU Award for Research
  • 2006 NABTE Review Outstanding Journal Article of the Year
  • 2003, 2005 COB Award for Teaching
  • 2001-2004 MSU Fellow in Teaching
  • 2000 MSU Award for Teaching
  • 1991 MSU Foundation Excellence in Teaching Award 

Recent Publications

"Adapting the Marketing Educational Environment for Multi-Cultural Millennials: The Chinese Experience," Academy of Educational Leadership Journal, 2012 (at press)

"Measuring Hotel Service Quality Perceptions: The Disparity between Comment Cards and LODGSERV," Academy of Marketing Studies Journal, 2012 (at press)

"Managerial and Peer Influence on Ethical Behavioral Intentions in a Personal Selling Context," Journal of Promotion Management,  2011

"Measuring Service Quality Perceptions of Restaurant Experiences: The Disparity between Comment Cards and DINESERV," Journal of Food Service Business Research, 2011

"Discrimination Tests: Evaluating Context Effects and Subject Reliability Using the Switchback Experimental Design," Journal of Targeting, Measurement and Analysis of Marketing, 2009

"The Effect of Gender on the Importance of Business Ethics and Managerial Decisions: A Student Perspective," Delta Pi Epsilon Journal, 2009 

"The Relationship between Ethics Education Emphasis and College Business Students’ Perceptions of the Seriousness of Workplace Misbehaviors," Journal of Business and Training Education, 2009  

"Business Employee Ethical Misconduct and Managerial Disciplinary Actions: A Business Student Perspective," Business Education Digest, 2009

"Ethics in Advertising: Differences in Industry Values and Student Perceptions," Academy of Marketing Studies Journal, 2008

"A Comparison of the Ethical Perceptions of Prospective Personal Selling and Advertising Employees," Marketing Management Journal, 2008


Traveling, needlepoint and my two poodles, Princess and Emilie.

Favorite Song

Andrea Bocelli - "Con te Partiro"