Missouri State University

Marketing Department

Chuck Hermans, Ph.D.

Associate Professor Chuck Hermans


Contact Information

Office: Glass Hall 244
Phone: 417-836-8373


MKT 464/764 - International Logistics and Global Supply Chain Management
MKT 474/774 - International Marketing

Highest Degree, Concentration and Institution

Ph.D., Business Administration, emphasis in marketing; New Mexico State University

Teaching Interests

International Marketing, E-Commerce, Consumer Behavior and Strategic Marketing

Research Interests

Cross-cultural Comparisons in Consumer Behavior, International Diffusion Models and Segmentation, International E-commerce, Internet Marketing, International and E-commerce Implications for Marketing Pedagogy

Recent Publications

"Delivery and Payment Options as Antecedents to Enhanced Online Retailing," Organizational and End User Interactions: New Explorations, 2011

"Ethnocentrism and Its Effects on the Chinese Consumer: A Growing Threat to Foreign Goods," Journal of Global Marketing, 2011

"The Perception of Materialism in a Global Market: A Comparison of Younger Chinese and US Consumers," Journal of International Business and Cultural Studies, 2010

"Information Source Usage in Teen Apparel Purchases: China, Japan and the United States," Journal of Fashion Marketing and Management, 2009

"Teens Attitudes Toward Clothing Brands in General: A Cross-Cultural Exploration," Journal of International Business and Economics, 2008

"Student Satisfaction in Web-Enhanced Learning Environments," Journal of Instructional Pedagogies, 2008

"Instant Messenger Friends? Social Relationship Behavior Differences Between Two Countries," International Business of Economics Research journal, 2008

Practical Work Experience

Managing General Partner, Yellowstone Partnership, Albuquerque, NM

Real Estate Manager, The Broker Company, El Paso, TX

Executive Assistant to EVP, Bowlin's, Inc., Las Cruces, NM

Vice President, International Acquisition, Brokers & Contractors, Las Cruces, NM

Vice President/COO, Joseph & Long Construction Co., Gaithersburg, MD

Honors and Awards

  • Dean's Distinguished Research Fellow, College of Business, Missouri State University, 2008 and 2009
  • ABR & TLC Conferences Best Paper in Track Award, "Instant Messenger Friends? Social Relationships Behavior Differences Between Two Companies," Spring 2008
  • ABR & TLC Conferences Best Paper in Track Award, "The Marketing of Body Image: A Cross-Cultural Comparison of Gender Effects in the U.S. and China," Spring 2008
  • Houghton Mifflin/Pride Ferrell Innovations in Teaching Competition Award,"A 3-Way Integrative Learning Approach to Cross-National Collaboration Among Students and Practictioners," Society for Marketing Advances," Fall 2007
  • Excellence in Teaching Award, College of Business, Missouri State University, Fall 2005


Playing the Guitar, Hanging out with my family, Singing in the Band at Church, Water Skiing, Chess, Motorcycle Racing, Camping, and 4-Wheeling

Favorite Song

Led Zeppelin – “Stairway to Heaven”