INTERIM MARKETING DEPARTMENT HEAD & Professor Of Marketing
Glass 238
Courses
- MKT 360 - Marketing Research
- MKT 770 - Seminar in Marketing Research
Office Hours
BY APPOINTMENT
Syllabi: All syllabi are subject to change at the Instructor's discretion and are the Intellectual property of the author.
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Highest Degree, Concentration and Institution
Ph.D., Business Administration, University of Arkansas
Teaching Interests
Marketing Research and Consumer Behavior
Research Interests
Health Care, Bank, and Travel/Tourism Retailing Issues
Title of Latest Three Journal Acceptances
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“Targeting and Attracting Senior Consumers: How Effective Are Specialized Banking Programs" - The International Journal of Business Disciplines
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"Human Subject Review Boards in AACSB Accredited Business Schools: A Content Analysis of Web Page Information for Faculty"- The International Journal of Business Disciplines
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"Are New Banking Products Right For All Local Markets?: A Comparison of National and Local Marketing Research Studies"- The National Accounting Journal
Honors and Awards
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Beta Gamma Sigma—MSU Chapter—Honorary
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Outstanding Reviewer Award for the Journal of the Academy of Marketing Science
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MSU Foundation Excellence in Research Award
Personal Highlight of the Last Five Years
Both Daughters Are Now Married!
Hobbies/Interests
Golf, Model Railroading, Fishing & Canoeing on the Ozark Streams
Favorite Song
Rolling Stones - "Satisfaction"