Department Head; Professor
Contact Information
RonCoulter@MissouriState.edu
Office: Glass Hall 238
Phone: 417-836-5413
Courses
MKT 360 - Marketing Research
MKT 470 - Advanced Marketing Research
MKT 770 - Seminar in Marketing Research
Highest Degree, Concentration and Institution
Ph.D., Business Administration, University of Arkansas
Teaching Interests
Marketing Research and Consumer Behavior
Research Interests
Health Care, Bank and Travel/Tourism Retailing Issues
Honors and Awards
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Beta Gamma Sigma—MSU Chapter—Honorary
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Outstanding Reviewer Award for the Journal of the Academy of Marketing Science
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MSU Foundation Excellence in Research Award
Hobbies/Interests
Golf, Model Railroading, Fishing and Canoeing on the Ozark Streams
Favorite Song
Rolling Stones - "Satisfaction"