Missouri State University

Marketing Department

Ron Coulter, PhD

Dr. Ron CoulterDepartment Head, Professor

Contact Information

Office: Glass Hall 238
Phone: 417.836.5413


MKT 360 - Marketing Research
MKT 570 - Advanced Marketing Research
MKT 770 - Seminar in Marketing Research


Highest Degree, Concentration and Institution

PhD, Business Administration, University of Arkansas

Teaching Interests

Marketing research and consumer behavior

Research Interests

Health care, bank and travel/tourism-retailing issues

Honors and Awards

  • Beta Gamma Sigma—MSU Chapter—Honorary

  • Outstanding Reviewer Award for the Journal of the Academy of Marketing Science

  • MSU Foundation Excellence in Research Award


Golf, model railroading, fishing and canoeing on the Ozark streams

Favorite Song

Rolling Stones - "Satisfaction"