Professor

Courses

• MKT 360 - Marketing Research
• MKT 770 - Seminar in Marketing Research

FALL 09 Office Hours

MON- THURS: 8:30AM - 9:30AM ,  TUES 1:00PM - 4:00PM, 

OR BY APPOINTMENT

Syllabi:  All syllabi are subject to change at the Instructor's discretion and are the Intellectual property of the author.

These documents require Microsoft Word.

MKT 360

MKT 770

 

Highest Degree, Concentration and Institution

Ph.D., Business Administration, University of Arkansas

Teaching Interests

Marketing Research and Consumer Behavior

Research Interests

Health Care, Bank, and Travel/Tourism Retailing Issues

Title of Latest Three Journal Acceptances

• “Targeting and Attracting Senior Consumers: How Effective Are Specialized Banking Programs" - The International Journal of Business Disciplines

• "Human Subject Review Boards in AACSB Accredited Business Schools: A Content Analysis of Web Page Information for Faculty"- The International Journal of Business Disciplines

• "Are New Banking Products Right For All Local Markets?: A Comparison of National and Local Marketing Research Studies"- The National Accounting Journal

Honors and Awards

• Beta Gamma Sigma—MSU Chapter—Honorary

• Outstanding Reviewer Award for the Journal of the Academy of Marketing Science

• MSU Foundation Excellence in Research Award

Personal Highlight of the Last Five Years

Both Daughters Are Now Married!

Hobbies/Interests

Golf, Model Railroading, Fishing & Canoeing on the Ozark Streams

Favorite Song

Rolling Stones - "Satisfaction"