Since the public affairs mission was adopted and became law in 1995, the Missouri State University System has received recognition of the highest level for "Character Building" by the Templeton Foundation. Recently Missouri State was selected, once again, along with 80 other institutions including Harvard, UCLA, and Stanford, for selection in the Princeton Review publication Colleges with a Conscience: An Engaged Students Guide to College. Because of the efforts of faculty, staff and students, Missouri State is the only institution in Missouri and one of just a handful in the Midwest to be so listed.
Missouri State University College of Business Administration
|
|
Is one of the top twelve percent (12%) of all colleges of business in America so accredited by The Association to Advance Collegiate Schools of Business (AACSB International) at all available levels. AACSB is the most prestigious business school accrediting agency in the world. |
|
|
The Princeton Review has selected the Missouri State University College of Business Administration as one of the Best Business Schools in the United States. |
|
|
Offers a nationally-recognized MBA program, one that currently has over 300 students. |
|
|
Has established a specialized COBA Career Planning and Placement Office in Glass Hall which has an open-door policy and assists students regarding a future career. |
|
|
Supplies user-friendly computers/technology, using the latest Pentium 4 computers in the labs. Many computer labs exist on campus and are open for student use, including in Glass Hall. Dorms are equipped with computer access in each room so that students may e-mail family and friends worldwide. |
|
|
Is housed in Glass Hall which is a 185,000 square foot state-of-the art building containing classrooms supplied with the latest technological equipment. |
|
|
Employs a dedicated COBA Advisement Center, open conveniently from 8:00 AM to 5:00 PM Monday-Friday, offering special one-on-one advisement with your own, personal advisor. |
|
|
Was listed in Computerworld magazine's annual "Top Techno MBA Programs in the United States" as #8 in the nation. Such national recognition validates the quality of instruction in the Missouri State University College of Business Administration. |
|
|
Is the largest College of Business in Missouri and five surrounding states, with over 4200 students. |
Missouri State Department of Marketing
|
|
Is among the highest rated departments in teaching within the University, with over 700 majors. |
|
|
Is among the highest rated departments in research per faculty member in the College of Business Administration. |
|
|
Offers numerous for-credit internships to Marketing major juniors and seniors who wish to acquire on-the-job training (with pay). |
|
|
The Advertising program is rated in the top 10 in the Nation |
|
|
The average beginning salary for marketing graduates is between $30,000 to $55,000 per year. |
Department of Marketing Major Options
- Marketing Management
- Marketing Research
- Retailing/Merchandising
- Sales/Sales Management
Logistics and Supply Chain Management Major
The latest Department of Marketing major is Logistics and Supply Chain Management (L&SCM). With good grades, students can be guaranteed a great job due to demands in the industry and the reputation of our program and its graduates. Almost all L&SCM graduates have a job before graduation!
Department of Marketing Minors
- Advertising and Promotion
- e-Business
- International Marketing
- Logistics and Supply Chain Management
- Marketing
- Retailing/Merchandising
- Selling
The Advertising program is nationally recognized and is the largest known program within a comprehensive Marketing department in the nation. Over fifty percent (50%) of the 700-plus Marketing majors are in Advertising. Our Ad Team is the TEAM TO BEAT in regional and national competitions. The Advertising Team finished first in the 2008 American Public Transportation Association (APTA) "Go Green. Go Public." campaign. The Ad Team also finished first in 2003 and 2004 in the District competition which included the finest schools in our 4-state area: Missouri, Kansas, Nebraska and Iowa. This was the fifth time Missouri State students had won the District competition in the past 11 years; finishing first allows the team to enter the National Competition. Sixteen (16) districts exist within the United States, with one additional wild-card team in the national competition. The Missouri State Advertising Team has the highest winning percentage in the Midwest.
The Department of Marketing participates in an outstanding Business Career Day in Glass Hall every fall to acquaint students with career planning and companies. Each year over fifty (50) of the top companies in the nation send representatives to spend the day with our students, presenting their company and interviewing prospective employees. We are dedicated to the responsibility of presenting our graduates with excellent "career-choice" firms.
The Department of Marketing has user-friendly faculty, ready to assist students whenever possible.
Our #1 mission is to develop educated persons.
The Department of Marketing offers 11 annual scholarships and awards to outstanding Marketing majors:
- Ad Club Outstanding Member Award
- Missouri State Marketing Club Outstanding Member Award
- Marketing Department Scholarship
- Robert B. Noble Excellence in Advertising Scholarship
- Ronald L. Coulter Outstanding Marketing Research Student Scholarship
- Marketing Employers Scholarship
- Missouri Motor Carriers Association Logistics and Transportation Scholarship
- Springfield/Branson Regional Airport Logistics and Transportation Scholarship
- Fred J. Mertz Logistics and Transportation Scholarship
- Robert E. Low Logistics and Transportation Scholarship
- Dr. & Mrs. Robert H. Luke Outstanding Student in Marketing Award
(Many additional awards are available at the college and university level.)
The Department of Marketing sponsors a number of clubs and organizations to assist you in forming a bond with other students who share your interests in business and Marketing. These contacts often last a lifetime.
For more information, please contact us:
Marketing Department
Missouri State University
Glass Hall 238
901 S. National
Springfield, MO 65897
Phone: (417) 836-5413
Fax: (417) 836-4466
E-mail: Marketing@missouristate.edu
Websites: College of Business Administration www.coba.missouristate.edu
Missouri State University www.missouristate.edu