Missouri State University

Marketing Department

Melissa Burnett, PhD

Dr. Melissa BurnettProfessor

Contact Information

Office: Glass 256
Phone: 417.836.6633

Courses Taught

MKT 350 - Principles of Marketing
MKT 380 - Creative Advertising
MKT 480 - Advertising Campaigns


Highest Degree, Concentration and Institution

PhD, Marketing, Promotion and Quantitative Analysis, Oklahoma State University

Teaching Interests

Creative advertising, advanced advertising, advertising campaigns, marketing strategy, environmental Marketing and interactive media

Research Interests

Brand strategy and ethics in advertising

Honors and Awards

  • Selected to redesign the FBI & CIA's National Security Internship Website (2009)
  • Placed first in the Edventure Partners Branding the United States Intelligence National Student Advertising Competition (2009)
  • Placed first in the American Public Transportation Association National Student Competition
  • Dean's Distinguished Professor (2008)
  • American Advertising Federation Outstanding Faculty Member Award
  • Placed in the top 10 in the American Advertising Federation National Student Advertising Competition in 5 of the last 10 years, as Advisor
  • Placed Fifth-In-Nation at American Advertising Federation Competition
  • First Place in Citibank Visa National Student Advertising Competition


Traveling, biking and motorcycling, movies and soccer

Favorite Song/Artist

Jack Johnson