Missouri State University

Marketing Department

Melissa Burnett, Ph.D.

Dr. Melissa BurnettProfessor

Contact Information

MBurnett@MissouriState.edu
Office: Glass 256
Phone: 417-836-6633

Courses Taught

MKT 350 - Principles of Marketing
MKT 380 - Creative Advertising
MKT 480 - Advertising Campaigns

 

Highest Degree, Concentration and Institution

Ph.D., Marketing, Promotion & Quantitative Analysis, Oklahoma State University

Teaching Interests

Creative Advertising, Advanced Advertising, Advertising Campaigns, Marketing Strategy, Environmental Marketing, Interactive Media

Research Interests

Brand Strategy and Ethics in Advertising

Honors and Awards

  • Selected to redesign the FBI & CIA's National Security Internship Website (2009)
  • Placed first in the Edventure Partners Branding the United States Intelligence National Student Advertising Competition (2009)
  • Placed first in the American Public Transportation Association National Student Competition
  • Dean's Distinguished Professor (2008)
  • American Advertising Federation Outstanding Faculty Member Award
  • Placed in the top 10 in the American Advertising Federation National Student Advertising Competition in 5 of the last 10 years, as Advisor
  • Placed Fifth-In-Nation at American Advertising Federation Competition
  • First Place in Citibank Visa National Student Advertising Competition

Hobbies/Interests

Traveling, Biking & Motorcycling, Movies, Soccer

Favorite Song/Artist

Jack Johnson